Experience

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  Skunkworks Communications

  • Malaysia
  • Advertising Services
  • 1 - 100 Employee

  • Lead Digital Marketing Strategist

    • Jan 2022 - Present

    I make content faster to create, more efficient to deliver, and relevant to the right users for Levi's® fans and friends across channels in the Southeast Asia markets, including Malaysia, Singapore, Indonesia, and the Philippines. To elaborate, I am experienced in paid and organic digital advertising platforms, overseeing the implementation of marketing campaigns and strategies. On a day-to-day basis, I manage multidisciplinary creative teams to deliver impactful assets on time and on budget to both internal and external stakeholders. That's not all.• In 2021, I worked on the digital launch of the Levi's® Red Tab Program in Singapore, a members' loyalty program. To drive its execution, we were intentional about storytelling and roll-out to support the growth of the eCommerce business: this meant bringing to life the content and marketing activation plan, including copywriting, design, and refining the regional CRM strategy.• In 2021, we relaunched Levi's® Music Project in Malaysia, and for the first time in Singapore. In line with the global revamp, the Project evolved to become digital and social first, with a focus on providing music education through YouTube and Discord. Together with our agency partners and the help of our music Mentors Yuna in Malaysia and Yung Raja in Singapore, we were able to connect, inspire and support music communities in the region to culminate in video lessons, in-depth conversations, and Discord workshops. • In 2020, I led the marketing launch of Akru, a Malaysian digital investment platform. I'm passionate about products that make people happier and more productive, so this was a challenge I was happy to take up. First, we helped build the brand's website, from copy to UI/UX design to web production, and then followed through with the launch (and management) of its social media properties to build brand awareness, trust, community, and drive leads and interaction.

  • Communications Strategist

    • Feb 2019 - Present

    As a communications strategist, I bridge the gap between the client challenge and the creative solution to dream up, develop, and implement brand and content strategies.My responsibilities range from bite-sized tasks to big picture projects, from copywriting to client servicing to communication strategy development for accounts such as Levi's® Malaysia, Levi's® Thailand, Levi's® Pakistan, and more. Importantly, I am experienced in supporting projects of varying scales from start to finish. On any given day, I can be creating copy for a Facebook ad, for instance or even designing eDMs; or collaborating with local and regional clients and relevant vendors to ensure all campaigns meet or exceed client objectives; or developing and managing content for paid media campaigns across multiple marketing mediums.

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  The Wknd

  • Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

  • Contributing Writer

    • Jan 2022 - Present
    • Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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  NME

  • Asia

  • Contributing Writer

    • Sep 2020 - Present
    • Asia

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  Commas PR Sdn Bhd

  • Kuala Lumpur, Malaysia

  • Senior Account Manager

    • Dec 2016 - Feb 2019
    • Kuala Lumpur, Malaysia

    At Commas PR, I lead publicity efforts for accounts and clients such as Chivas Regal – and its global social entrepreneurship competition and fund, Chivas Venture – as well as Heineken Malaysia. I am committed to helping clients the likes of modern Malaysian fine-dining restaurant Dewakan (#46 on the Asia’s 50 Best Restaurants 2019 list, and the first and only Malaysian restaurant listed ever), and Malaysian multi-platform content provider GOASEAN, reach new heights by emboldening them with communications counsel and services.On the daily, I develop strategies and work on a wide-range of millennial-facing clients and events, such as Sony Music Malaysia and Urbanscapes. My other responsibilities include corporate, public-facing clients – The Gardens Mall, for example – as well as global brands such as CHANEL and W Hotels Worldwide.There is a high level of client interaction and client servicing; and the development of public relations proposals and fulfilling the accounts’ growth. I manage and mentor a team of junior executives.

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  malaysia.my

  • Kuala Lumpur, Malaysia

  • Contributing Writer

    • Dec 2016 - May 2018
    • Kuala Lumpur, Malaysia

    malaysia.my tells stories about the Malaysian life: people and places, community and culture. For the site, I research and write articles covering mostly the arts, lifestyle, and music, such as my piece about the ​independent zine scene in Malaysia​; my profile on ​Moto Guo; and my feature on Malaysia’s rising bedroom producers​, profiling alextbh and Orang among others.

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  Mongoose Publishing

  • Malaysia
  • Media Production
  • 1 - 100 Employee

  • Section Editor at Time Out Kuala Lumpur

    • Sep 2015 - Nov 2016

    As the editor of the Music section of Time Out Kuala Lumpur, I have an expert and insider’s knowledge of music – especially of the independent and local industry – from pop to hip hop to rock. I curate, edit and generate music features, guides, interviews, lists, and reviews on Time Out’s monthly print magazine, as well as website. As the editor also of the Shopping & Style section, my responsibilities ranges from exploring up-and-coming trends, interviewing designers, and styling shoots. In addition to editing and writing, the role also entails developing the aforementioned sections, layouts and stories, and increased editorial and production duties. Every month, I also research and write lead features – the magazine’s centerpiece, which typically covers KL-centric themes. These include in-depth, more investigative long-form pieces, such as my article on KL’s local publishing scene.

  • Writer at Time Out Kuala Lumpur

    • Dec 2014 - Sep 2015

    As writer, I contributed copy and content for the Shopping & Style, Music, and Nightlife sections of Time Out Kuala Lumpur, along with other editorial duties i.e. researching a subject or a story, conducting interviews, generating lead features, planning out content of the month's issue, proofreading etc.

  • Editorial Assistant at Time Out Kuala Lumpur

    • Sep 2014 - Dec 2014

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  Fleishman-Hillard

  • Kuala Lumpur, Malaysia

  • Intern

    • May 2011 - Aug 2011
    • Kuala Lumpur, Malaysia