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Neuri Pereira
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English Native or bilingual proficiency
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Spanish Professional working proficiency
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Portuguese Native or bilingual proficiency
- Negotiation
- Trade Marketing
- Market Planning
- Marketing Management
- Sap
- Show all
Bio
Experience
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Mexico
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Food and Beverage Services
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700 & Above Employee
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New business director
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Sep 2018 - Present
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Strategic planning director
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Jan 2015 - Aug 2018
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General operation director
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Dec 2013 - Dec 2014
As a General operation director, I was responsible for ensuring that the company's daily activities ran smoothly. With the exception of production, my responsibilities included the supervision of sales, distribution, administration, HR, and others. In this role, my priorities were to improve EBITDA generation, develop a high performing, engaged and motivated team, increase value share and promote excellence in market execution.
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Market and sales superintendent
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Oct 1977 - Sep 2013
Responsible for directing and coordinating the company's sales and marketing functions, developing and coordinating the sales cycle and methodology, and Rout to Market (RTM). Directing and overseeing the company's marketing functions to identify and develop new customers for products and services. Researching and developing strategies and plans for identifying marketing opportunities, direct marketing, and new project development. Analysis and evaluation of sales effectiveness, methods, costs, and results.Developing and managing sales and marketing budgets, and overseeing the development and management of internal operating budgets.Responsible for providing integrated marketing analytical solutions across clients and channels, contributing to in-market action plans; direct management of key developing client accounts and management of remaining accounts. Participation in the development of new project proposals. Coordinated and inspired campaigns that created high-value connections with brands, and established and implemented short and long-term goals, objectives, policies, and operating procedures. Overseeing planning and development of company marketing and communications materials. Representing the company at various community and/or business meetings to promote the company's image. Supervised preparation, issuance and delivery of sales materials, exhibitions and promotional programs. Developed and managed the company's IT area, which made it possible to lead the corporation to excellence.
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Education
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IBGC - Instituto Brasileiro de Governança Corporativa
Certificate for Board of Directors -
Harvard Business School
Strategy: Building and Sustaining Competitive Advantage -
IESE Business School
Executive MBA AMP/PMD -
Pontifícia Universidade Católica do Paraná
Bachelor degree, Law -
Fundação Dom Cabral
MBA, Strategic management -
Pontifícia Universidade Católica do Paraná
Masters Degree – strictu sensu, Strategy Administration -
2002 - 2003
Pontifícia Universidade Católica do Paraná
Master of Business Administration (M.B.A.), Business Administration and Management, General -
Fundação Dom Cabral
Master of Business Administration - MBA, MBA in Administration -
FAE Centro Universitário
Post Graduation, Finance -
FAE Centro Universitário
Bachelor, Science in Accountancy -
Pontifícia Universidade Católica do Paraná
Finance CDE, Business Management -
Pontifícia Universidade Católica do Paraná
Master M.A Strictu Sensu, Financial Mathematics
Suggested Services
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Industry Focus. “Food and Beverage Services”
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