Okay, let’s tackle this. So Nelson has a mix of skills that are in demand, but not extremely rare. He’s proficient in multiple tools like Google Analytics, Google Webmaster Tools, and Omniture. His experience in SEO and SEM is also valuable. However, his hourly rate is likely to be on the lower side due to the abundance of digital marketing professionals in New York. I’m estimating around $75 per hour, which is a reasonable rate for a digital marketing specialist with these skills, but may be lower than what someone with more advanced skills or experience could command.