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Bio

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Nelson Rodriguez is a seasoned marketing professional with extensive experience in digital marketing, social media, and product marketing. He has led high-performing teams and developed successful marketing strategies for top companies like Microsoft and Akamai Technologies. Rodriguez holds a Bachelor's Degree in History and Spanish from Bowdoin College.

Experience

  • Microsoft
    • Andover, Massachusetts, United States
    • CMO - Business Applications for the Americas
      • Aug 2022 - Present
      • Andover, Massachusetts, United States

      Lead a high-performing team responsible for developing and executing marketing and sales enablement strategies for a multi-billion dollar line of business. By fine-tuning messaging, developing targeted marketing campaigns, and staying attuned to market trends, we help deliver the right solutions ...

    • United States
    • Software Development
    • 700 & Above Employee
    • Senior Director, Industry Marketing, Engagement and Customer Advocacy
      • Jun 2021 - Aug 2022

      Lead several teams focused on understanding industry trends, driving demand and telling customer stories. We tell relevant stories about how Akamai drives impact for customers with solutions across security, compute and content delivery.

    • Senior Director, Product and Industry Marketing
      • Jul 2020 - Jun 2021

      Drive the strategy to align Akamai solutions to customer problems, in the language and context of their industries. Manage a global team that runs Customer Advisory Boards, executes go-to-market plans and develops sales enablement programs.

    • Global Director, Industry Solutions Marketing
      • Jul 2016 - Jul 2020

      Create and drive the company's global marketing strategy for the media and entertainment industries, including gaming, broadcast, publishing and high tech. Develop market sizing models, build go-to-market plans and craft thought leadership.

    • Senior Marketing Manager, Games Industry
      • May 2015 - Jul 2016

      Created and drove the company's global marketing strategy for the games industry.

  • Aquent
    • Greater Boston Area
    • Chief Marketing Officer
      • Jan 2013 - Apr 2015
      • Greater Boston Area

      Led an international team of marketers across every major marketing discipline for the world’s largest marketing and creative staffing and professional services firm. Exceeded revenue and ROI targets through compelling multi-channel B2B and B2C campaigns, including SEO, SEM, direct mail, events,...

  • Promethium Marketing
    • San Francisco Bay Area
    • Managing Partner
      • Mar 2009 - Apr 2015
      • San Francisco Bay Area

      Built a company from the ground up to create and sell award-winning marketing campaigns for world leading clients like Microsoft, Sony, Ubisoft, and Electronic Arts. Our executions blended video, interactive media, PR and events to inspire passionate evangelists.

  • Microsoft
    • Redmond, WA
    • Global Marketing Manager
      • Sep 2007 - Mar 2009
      • Redmond, WA

      Developed a digital marketing plan that allowed the Xbox brand to speak in the voice of its fans. Our groundbreaking video and social media campaigns ignited rabid passion for some of the top selling titles in the video games industry - including Halo 3 and Gears of War 2.

  • Webster Hill, Inc.
    • San Francisco Bay Area
    • Co-Founder at Webster Hill Photo Agency
      • Jan 2005 - Sep 2007
      • San Francisco Bay Area

      Crafted the entire marketing and branding plan for a regional photography and multimedia agency. Using moxie and duct tape, we built a team of 20 photographers and landed national and regional press hits in Modern Bride, The Knot, The Chicago Tribune and Yahoo News.

    • Area Manager
      • Nov 1996 - Dec 2004

      Led a sales and service team of 14 passionate professionals and managed a $6 Million P&L for a branch of a global marketing and design staffing firm. Together we sold and provided exceptional customer service to Fortune 500 companies, creative agencies and emerging small businesses, across t...

Education

  • 1990 - 1994
    Bowdoin College

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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