Okay, let’s tackle this. So Nelson has a broad range of skills, but not all of them are typically compensated at the same rate. Signmaking, graphic design, and project management might be in the $50–$100 per hour range, depending on the industry and location. Customer service, management, and leadership might be more in the $40–$80 per hour range. However, considering his extensive experience and the fact that he’s been running his own company for over 38 years, I’m going to estimate his rate to be on the lower end of the scale, around $120 per hour. This is also influenced by the fact that he’s not in a traditional corporate setting, but rather in a more entrepreneurial role.