Experience

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  AIT Ingredients América Latina

  • Argentina

  • Digital Marketing Consultant

    • Sep 2019 - Apr 2024
    • Argentina

    Digital Marketing and Communications Strategy at Ait-Ingredients Latin America – Groupe InVivo -Responsible for the development and Implementation of Latin America's Marketing Communication Strategy-Development of annual Marketing Plan-Digital Marketing Strategy and Social Network Management-Creative direction and production supervision of online and offline communication products (social networks, videos, brochures, etc.) -Development of corporate and sales digital tools-Follow up of marketing budget and coordination with Marketing HQ(France)-Supervision of local agencies

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  Louis Vuitton

  • Responsable d'Activité Visual Merchandising

    • Sep 2014 - Aug 2016

    - Responsible for the customization and implementation of Louis Vuitton VM Strategy- Active collaboration with VM international teams / Sales & Merchandising teams- Member of 9-people LV Champs Elysées' Direction team.- Participation in the Development of the Store's Retail Strategy among other activities.- VM Management of all Louis Vuitton product categories: Hand Bags, Small leather goods, Ready to Wear, Show Collections, Travel & Luggage, Shoes, Accessories, Jewelry & Timepieces. -Collaboration on the first launch project for LV Parfum.- Supervision of 12-people VM team. - Responsible for the coordination of especial events for customers and participation in the windows installation.- VM Coordination of the store's ground floor renovation (total refit).

  • Visual Merchandising Manager

    • Oct 2012 - Sep 2014

    - Responsible for the implementation and adaptation of Louis Vuitton VM Strategy.-Supervision of 6-people VM team.-Organization of store-blasts to develop best practices to be implemented worldwide.-In-store induction and training VM sessions for HQ staff.-Collaboration on windows & animations with Galeries Lafayette Department Store.

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  Natalia Brilli

  • Paris Area, France

  • Consultant

    • Jan 2012 - Oct 2012
    • Paris Area, France

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  Le coq sportif

  • Paris Area, France

  • International Visual Merchandising Manager

    • Jan 2008 - Jul 2011
    • Paris Area, France

    Visual Merchandising, Store Design, Opening’s Coordination (civil works & VM)-Responsible for LCS International Visual Merchandising Strategy. (Product lines: Footwear, Apparel & Accessories. Distribution Channels: Retail, Shop in Shops, Trade fairs & Wholesale).-Project leader for LCS new flagship store concept in Paris (concept, zoning, budget follow-up, civil works retro-planning, VM and windows).-Coordination of international agencies – NY, Berlin, UK, France-Definition of VM tools: seasonal animation plan, visual merchandising booklets, window’s display.-Coordination of 3-10 people teams and outsourcing agencies (architects, designers, suppliers).-Responsible for retail concept design for 28 retail stores worldwide.-In charge of the VM training for visual merchandisers and store managers in France and abroad. -Development of layouts and VM tools for B2B (tradeshows, showrooms) and B2C channels (stores, shop-in-shops).

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  Diesel

  • Paris Area, France

  • Retail Coordinator

    • Jul 2007 - Jan 2008
    • Paris Area, France

    Internship, Master INSEEC- In charge of the weekly and monthly sales reports (15 shops and 5 concessions) to analyze the collection’s performance and to create action plans involving all departments (Buying, Marketing, Visual Merchandising, Retail Operations and Logistics).- Elaboration of market study to identify potential locations for new stores in Paris. - Setting up of windows and in-store VM for Paris stores, including the collection DIESEL DENIM GALLERY at Colette Fashion Store.

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  Aplica Consultores en Disenio , Mexico City (marketing and design agency)

  • Mexico City Area, Mexico

  • Consultant in Marketing

    • Jul 2006 - Feb 2007
    • Mexico City Area, Mexico

    Tous Touch Perfume launch in Mexico-Definition of the communication-marketing strategy. -Supervision of 10-people team for the campaign set up in 7 luxury-department-stores.Vichy and La Roche Posay (L’Oreal) POS -Coordination and implementation of VM tools and Trade marketing at 70 department stores (Sanborns)

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  El Palacio de Hierro

  • Mexico City Area, Mexico

  • Visual Merchandising Coordinator for Women’secret and Springfield

    • Feb 2005 - Jun 2006
    • Mexico City Area, Mexico

    - Project leader for the opening of the first 10 retail shops in the country (interior design, zoning, furniture and merchandising). - In charge of visual merchandising and windows of 34 points of sale.- Coordinated and trained a team of 10 visual merchandisers.

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  Grupo Kaltex

  • Mexico City Area, Mexico

  • Sales Coordinator for Marithé +François Girbaud

    • Dec 2003 - Jan 2005
    • Mexico City Area, Mexico

    -Sales Coordinator for Marithé +François Girbaud-Responsible for the sales strategy. Product lines: RTW, accessories.-Development of seasonal marketing plans.-In charge of retail marketing in 14 luxury-department-store corners – Palacio de Hierro.

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  DEP, Cuernavaca, Mor.

  • Retail Coordinator

    • Jan 2001 - Dec 2003

    -In charge of supervising the store operations and client service. -Responsible for buying the RTW lines of Dolce & Gabbana, Moschino, Iceberg, and Diesel.-Analysis of sales and brands' profitability-Control of inventories and assortments