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Neli Brum is a seasoned communications professional with 25+ years of experience in corporate communications, strategic communications, and organizational change management. She has held various roles at Roche Canada, Bayer Inc., and Crohn's and Colitis Foundation of Canada, where she developed and implemented strategic communication plans, wrote communication for wide internal audiences, and provided counsel to senior executives. She holds a BA in French Studies from York University and a Public Relations Certificate from Humber College.

Experience

    • Corporate Communications Associate
      • May 2019 - Present
    • Switzerland
    • Biotechnology Research
    • 700 & Above Employee
    • Corporate and Employee Engagement Associate
      • May 2019 - Present

    • Corporate Relations Associate
      • Feb 2013 - Present

    • Business Communications Partner - Internal
      • 2007 - 2010

      *Developed and implemented strategic employee communication plans, programs and initiatives, and wrote communication for a wide internal audience.*Led a team to research, design and launch an intranet site incorporating social network capabilities, and a weekly online newsletter for a national audience of over 800.*Provided strategic communications counsel and in-depth support to the President & CEO and CFO.*Conducted annual internal communications program audit to evaluate all internal communications tools and initiatives.*Liaised with global internal communications colleagues to ensure local communications strategies were aligned with global strategies.

    • Communications Specialist - Internal
      • 2003 - 2007

      *Headed Corporate Communications department for one and half years.*Negotiated service level agreements with business groups to determine optimal value of communications to the business.*Counselled businesses on crafting consistent messaging for a wide range of diverse audiences to meet corporate objectives.*Developed and delivered key messages and communications that adhered to best-in-class communication practices.

    • Electronic Communications Specialist
      • 1999 - 2003

      *Launched company's first intranet and internet sites.*Led and managed company's philanthropic program by providing right-hand support to the chair persons of annual record-breaking United Way campaigns.

    • Corporate Communications Coordinator
      • 1997 - 1999

      *Developed concept and managed annual employee recognition program to reflect organization's vision.*Produced daily media monitoring reports for employees at various levels, identifying business risks and issues.

    • Communications Coordinator
      • 1994 - 1996

      *Evaluated and developed company's internal and external communications strategy.*Implemented company's new public awareness campaign to various media outlets.

Education

  • York University
  • Humber College

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