Experience

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  Impact Consulting

  • Lehi, UT

  • Managing Director

    • May 2015 - Present
    • Lehi, UT

    Consult in CPG and B2B markets: Dietary Supplements, Functional Foods, OTC Drugs and Foods.

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  Cancer Treatment Centers of America

  • Schaumburg, IL

  • Managng Director - CNCA Health supplements

    • Mar 2011 - Apr 2015
    • Schaumburg, IL

    Managing Director - CNCA, Schaumburg, IL 2011 – CurrentCancer Nutrition Centers of America (CNCA) is the Professional Nutritional Supplement subsidiary of Cancer Treatment Centers of America, providing wholesale and E-commerce sales of superior quality supplements for patients with special nutritional needs and health-concerned consumers. Member CTCA Executive Committee.* Develop and lead strategic initiatives for growth as a profitable E-commerce business unit.* Increase Sales, Profits, and Customer Service; Manage Staff, Analytics and Operations.* Drive Product Development, Contract Manufacturing operations and Distribution systems.* Improve Customer Experience and Operational Efficiency through website, E-commerce, social media, brand positioning, acquisition & retention, and strategic vision implementation.

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  Impact Consulting

  • Sr. Marketing & Management Consultant @ 866-281-3191 - [email protected]

    • Aug 2008 - Mar 2011

    Marketing Strategy for CPG markets: Dietary Supplements, Functional Foods, OTC Drugs and Foods.66-281-3191 - [email protected]* Manage Marketing, Branding, Communications, Strategy, and Product Development.* Strategic and creative development of brand positioning; sales presentations; trade shows; merchandising systems; advertising; PR.* Development of Government Regulatory Compliance programs (FDA, FTC, cGMPs).

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  Twinlab (an IdeaSphere Company)

  • Director of Brand Marketing

    • Mar 2007 - Aug 2008

    A $150 million private manufacturer of Dietary Supplements, Sports Nutrition and Functional Foods. Management responsibility for over 500 SKUs providing over 50% of sales and gross margin under Twinlab, Weil, Nature’s Herbs, and Alvita Tea brands and other new brand development.* Manage New Product Development, pricing, advertising, package design, labeling and claims. * Develop new Brand Line Positioning and package designs, implement launch to market.* Senior Marketing Director coordinating all marketing team programs within the department. * Manage Corporate Marketing projects including Pricing policies, Package Rationalization, SKU Rationalization, Corporate Presentations, Sales Training, Websites and Media Planning.

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  Impact Consulting

  • Sr. Marketing Consultant / CMO

    • Jun 2001 - Mar 2007

    Consulting in Dietary Supplements, Functional Foods, OTC Drugs, Foods and Industry Associations. Company sizes range from $7 million to $280 million. * Manage Marketing, Branding, Communications, Strategy, Product Development.* Development of new products based on competitive gap analysis, market opportunity analysis, consumer trends and health/wellness positioning opportunities.* Develop rationalization of SKUs, management of promotional programs, packaging design, rationalization of pricing and profit margin improvement, product formulation.* Strategic and creative development of brand positioning, sales presentations, trade shows and conferences, educational programs, advertising, PR and website content. * Develop and execute Key Account and C-Level Executive sales presentations.

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  Twin Laboratories, Inc.

  • Brand Marketing Director

    • Jun 1999 - May 2001

    A $350 million publicly-owned manufacturer of Dietary Supplements, Teas, OTC Drugs, Sports Nutrition and Functional Food products. Responsible for the management and P&L of Dietary Supplements, OTCs and Teas representing $160 million. Reported to Div. President until bankruptcy. * Restored vitamin line to #1 positioning with improved communication of Brand equity.* Reduced SKUs (2,400 to 1,000) & packages (16 to 6) to improve costs and sales efficiency. * Revised pricing on Vitamins (500+ SKUs) to standardize prices and improve margins 15%. * Developed Plan-O-Grams, sales presentations, pricing, and promotions for FDM Channels.* Revised key material supply chain sourcing for cost savings of up to 40% on key SKUs.

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  Nature's Way Products, Inc.

  • Director of Marketing & Communications

    • Jul 1985 - May 1997

    A private manufacturer of Vitamin/Mineral/Herbal/Specialty Dietary Supplements, OTC Drugs and Topicals, Sports Nutrition, Weight Loss shakes, and Homeopathic Remedies. Recruited to be responsible for the management and P&L of all products, growth of product line, package design and merchandising programs, development of strategic planning and sales channel development. Reported to the President, worked with Board of Directors and German ownership. * Strategic Planning, Product Development and Operations Planning Teams Leader.* Managed all Marketing Service departments to meet needs of five SBUs and Corporate. * Directed staff of 20 in Market Research, Media Planning, Package Design, PR, Creative Services, Copywriting, Product Development, plus outside Ad, Creative and PR Agencies. * Led industry in providing the first structure/function claims on vitamin and herbal labels. * Developed and launched 40+ new products annually, providing 12-18% of next-year sales.

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  Universal Foods Corp

  • Director of Marketing & Sales

    • Nov 1974 - Jun 1985

    A $350 million public manufacturer of products for retail, foodservice and ingredient sales channels. Managed P&L for multiple channels, reversed sales declines. Director of Marketing, Customer Service & Sales Teams. Division Strategic Planning Team Leader. Reported to GM.