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Neil Primett is a seasoned retail executive with 18+ years of experience in strategic planning, business strategy, and management. He has successfully managed and developed strong destination businesses, launched globally known brands, and established a strong online presence. With a background in management accounting and a Chartered Institute of Management Accountants qualification, Neil has a unique blend of financial acumen and retail expertise.

Experience

    • Managing Director
      • 2006 - Present

      Managing and Developing a strong destination business from Day 1 with sensible sustainable year on year growth. Developing a business around a strong core identifiable audience working closely to develop brands within the business and add to overall offer, advise brands on best route to market. Encourage customers to play their part in growth of the business, retain unique identity always moving forward. Develop the brand and longevity, challenge retail theories as well as an all round honest approach to business, customers, staff, suppliers no brand is better than its customers.

    • managing director
      • Jun 1993 - Feb 2011

      Establishing and developing a strong 4 store business on branded Mens and Ladies with many globally known brands successfully launching many brands to customers - discovered at Planet Clothing, Always putting customers first and developing customer relations putting on many Live music and club events locally linking the culture of music, fashion and good times- fortunate to be a big part of Rule Britannia circa 94-99 hosting first live tour date for Oasis April 1994 who became linked to shopping old skool Adidas along with many other Brit Pop acts. Eventually launching a transactional website 2006 equally the size of 4 retail doors in just 2 years and subsequently selling bricks and mortar to focus on rapidly expanding online business. All stores were still trading 5 years after sale.

    • Director Manager
      • 1993 - 2005

      Developing 4 album releasing music acts via live scene , press, radio, releasing all early records on own label or independents before taking acts to major labels , publishing national tours and festivals. Handling a credible launch at Radio with the likes of Peel, Lamacq Evening show Records of The week before moving up to daytime slots. Worked with the best names in the industry in press, tv , radio always keeping it real.

    • Director
      • 1992 - 2005

      After a period of promoting own acts setting up events within local towns, set about creating a music scene and a destination club. Soon got a Live Venue established on live tour circuit always part of a 20 date tour for establishing new signed, discovery acts. In 1994 was launching careers of all major Rule Britannia acts going on to commercial chart success. hosting first live tour date for Oasis April 1994 who became linked to shopping old skool Adidas at other business store Planet Clothing. Closely followed by success with Supergrass, Ocean Colour Scene, Coldplay, Travis and Muse to name a handful of approx 100 acts that went on to greater things and major record label releases. Closely linked to a cultured branded clothing store and customer base very much as one. A clothing store became the Hub for tickets events and culture dress code the events a weekly sell -out. Key route to promote was being connected to customers, ensuring a good quality event and belief in repeat business never straying from the formula.

Education

  • 1983 - 1986
    Samuel Whitbread Upper School, Clifton
    Management Accountant
  • University of Bedfordshire
    Chartered Institute of Management Accountants, Distinctions

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Industry Focus. “Retail”

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