Experience

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  Aexonic

  • Toronto, Ontario, Canada

  • Marketing Specialist

    • Jul 2023 - Present
    • Toronto, Ontario, Canada

• 

  CIBC

  • Maintenance and Control Officer

    • Jan 2024 - Apr 2024

    Review reports from internal system on a daily and monthly basis and action items as required or according to instructions as indicated on reports (e.g. loan renewal, discharges, re-register security, rebates) to ensure efficient maintenance and mitigate risk to CIBC Achieved a 98% on-time processing rate, meeting or exceeding deadlines consistently, thereby contributing to overall team productivity.Facilitated training for new staff and temporary employees, ensuring knowledge transfer and process consistency. Trained 5 new staff members , resulting in improved process adherence and reduced training time by 20%.

• 

  Faz Inc.

  • Toronto, Ontario, Canada

  • Marketing Specialist

    • Apr 2023 - Nov 2023
    • Toronto, Ontario, Canada

    Developed and executed media campaigns focused on building brand awareness and equity, leveraging a mix of traditional and digital media channels to reach target audiences.Suggested new innovations by interacting & collaborating with top vendors and external partners across social, display, music & video streaming, content collaborators & Influencers, digital OOH to advise the best media strategy and plans for the event Developed and executed social media advertising campaigns that drove 17% growth in salesExecuted marketing initiatives across multiple platforms, including digital, social media, Broadcast, print and out of homeKey AccomplishmentsCreated digital marketing campaigns that resulted in a 40% increase in website traffic, contributing a 15% boost in online conversionsStrategically planned and executed email outreach campaigns, achieving a 11% click-through rate (CTR) and a 30% increase in email subscriber engagement

• 

  Nature's Basket Limited

  • Mumbai, Maharashtra, India

  • Assistant Marketing Manager

    • Dec 2021 - Nov 2022
    • Mumbai, Maharashtra, India

    • Developed and executed comprehensive eCommerce marketing strategies that resulted in a 32% increase in overall sales and a 3x growth in website traffic within the first year.• Oversaw the planning and implementation of digital advertising campaigns, including Google ads, programmatic & display advertising, and social media advertising (Twitter & Meta ads)• Managed relationships with third-party vendors and partners, ensuring smooth integration and efficient operations across their platforms

• 

  Raymond Limited

  • Mumbai Area, India

  • Assistant Marketing Specialist

    • Jun 2018 - Dec 2021
    • Mumbai Area, India

    • Successfully managed the end-to-end process of listing and optimizing apparel products on multiple eCommerce platforms, including Amazon, Flipkart, and Myntra• Worked in tandem with retail teams to devise in-store marketing strategies and visual merchandising concepts. Executed promotional activities to enhance the shopping experience and drive foot traffic, resulting in a 33% increase in retail sales.• Implemented promotional campaigns and PPC to boost sales and maximize profitabilitySpearhead brand development initiatives, ensuring consistent brand messaging and visual identity across all marketing channels to strengthen brand equity.Key AccomplishmentsDeveloped and implemented a social media marketing strategy, increasing the company's online following by 30%, and driving a 20% boost in online salesGenerated 23 new business accounts through targeted prospecting and relationship-building efforts, contributing to ~$500k in new annual revenueExperience in conducting regular account reviews, identifying upselling and cross-selling opportunities, leading to increased account revenue by 15%

• 

  Flipkart

  • Mumbai, Maharashtra, India

  • Account Manager

    • Feb 2017 - Jun 2018
    • Mumbai, Maharashtra, India

    • Managed a portfolio of key eCommerce accounts on the Flipkart platform, growing seller accounts to generate 3x revenue on the platform within a quarter.• Created and managed ad campaigns of each account with a unique strategy to achieve required goals, such as increase sales, increase ROAS, increase ranking or reduce ACOS• Played a key role in driving seller retention and growth, resulting in a 15% increase in the number of active sellers within the first year.• Developed and delivered training sessions on advertising on Flipkart for eCommerce success on the platform

• 

  Vodafone India

  • mumbai

  • Senior Sales Executive

    • Mar 2014 - Jan 2017
    • mumbai

    • Was responsible for total gross addition in CSA(Sales Channels) and also Voice and data activations in an existing account list for Government and SME business• Increased 20% productivity and 10% profitability of the channel partners with regular training and development of the field sales agent• Achieved 2x sales over a span of 6 months from $48K to ~$96K through successful incentive program for the sales executives

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  CRISIL

  • Powai, India

  • INTERN

    • Jul 2012 - Jul 2012
    • Powai, India

    MARKET RESEARCH AND GEOGRAPHIC SEGMENTATION

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  Amul

  • Marketing trainee

    • May 2012 - Jun 2012

    To launch a new product and position it . .( probiotic Lassee )To Use New innovative Strategies for the Positioning of the ProductTo Promote AMUL milk using Promotion Strategies.