Experience

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  PIXON

  • India
  • Renewable Energy Equipment Manufacturing
  • 200 - 300 Employee

  • Marketing Manager

    • Apr 2024 - Present

    Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segmentsLead the execution of marketing programs from start to finish, leveraging internal support and driving collaborationAnalyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategiesCreate, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tacticsPartner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tacticsResponsibilitiesHelp develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assetsConceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channelsManage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales supportGather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leadsIdentify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordinglyPresent ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgetsRequired skills and qualificationsProven success in developing marketing plans and campaignsExcellent written and verbal communication skillsStrong project management, multitasking, and decision-making skillsMetrics-driven marketing mind with eye for creativityExperience with marketing automation and CRM tools

  • Deputy Manager Marketing

    • May 2022 - Apr 2024

    My key responsibilities includes but not limited to;Strategic Marketing: Evaluate and refine marketing and pricing strategies to drive business growth and profitability.Market Analysis: Analyze market trends and create insightful forecasts for informed decision-making.Lead Generation: Proactively generate new business leads to expand the client base and market reach.Collaboration and Leadership: Collaborate seamlessly with cross-functional teams, manage budgets, oversee branding and advertising, and lead a dedicated marketing team for effective execution.

  • Assistant Marketing Manager

    • Feb 2021 - May 2022

    Insights-Driven Marketing: Led the development and execution of a data-driven marketing strategy focused on brand positioning and business development, resulting in a comprehensive tactical marketing plan within predefined budgets.Market Analysis: Regularly monitored market trends, conducted consumer market research, and tracked competitors' activities for informed decision-making.Online Presence: Proficiently managed all social media platforms and oversaw digital marketing activities, enhancing the company's online presence and brand visibility.Brand Consistency and Promotion: Ensured strong brand consistency across multiple platforms and executed advertising and promotional activities across ATL and BTL channels, driving sales and solidifying the brand image, including dealer and distributor branding.

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  Electra - the Solar Energy Expert

  • Ahmedabad Area, India

  • Senior Marketing Executive

    • Jul 2019 - Feb 2021
    • Ahmedabad Area, India

    Multi-Channel Marketing: Managed diverse marketing channels, including campaigns, graphics, advertising, digital presence, email marketing, and social media, among others.Content Creation: Proficiently created a range of marketing materials, from blogs to white papers and client success stories, to engage target audiences and drive conversions.Web Management and Vendor Relations: Oversaw website updates, SEO initiatives, and UX enhancements. Managed relationships with creative agencies and IT vendors for project execution.Event Participation and Social Media Management: Actively participated in national-level events, ensuring timely delivery of promotional materials. Maintained and optimized social media profiles to enhance brand presence and awareness.Budget Management and Branding: Prepared and managed marketing budgets for optimal ROI. Coordinated various printing activities and executed both BTL and ATL initiatives to foster brand development and engagement.

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  BSE Institute Ltd

  • Ahmedabad, Gujarat, India

  • Deputy Manager

    • Sep 2017 - Jul 2019
    • Ahmedabad, Gujarat, India

    Campaign Leadership: Directed and managed marketing campaigns, ensuring their successful development and execution.Audience Analysis and Strategy: Conducted thorough research and data analysis to identify target audiences and devised creative ideas and strategies to drive campaign success.Data Utilization: Compiled and distributed financial and statistical information for informed decision-making, maintained the company's website with data analytics, and updated databases to engage customers precisely.Event Organization and Branding: Organized impactful events, exhibitions, and seminars to enhance brand exposure, educate target audiences, and engage clients.CRM and Social Media Management: Actively managed social media campaigns to enhance brand presence and audience engagement, all while bringing valuable counseling skills to guide informed marketing decision-making.

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  ICFAI Group

  • Ahmedabad, Gujarat, India

  • Senior Marketing Manager

    • Jul 2016 - Sep 2017
    • Ahmedabad, Gujarat, India

    Campaign Leadership: Orchestrated marketing and advertising campaigns, developed strategies and objectives, and organized promotional presentations, ensuring timely campaign execution.Sales and Cost Analysis: Tracked product line sales and costs through thorough analysis, enabling data-driven decision-making.Data Reporting: Prepared comprehensive marketing reports by collecting, analyzing, and summarizing sales data, providing insights for strategic planning.Sales Support: Supported the sales team with essential data, market trends, sales forecasts, and in-depth account analysis, as well as up-to-date product information.Meeting and Budget Management: Planned meetings and trade shows, coordinating all necessary requirements and ensuring effective budget management by comparing actual results against forecasts. Proactively sought opportunities to enhance organizational accomplishments.

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  Everonn Education Limited

  • Ankleshwar

  • Business Development Manager

    • May 2015 - Apr 2016
    • Ankleshwar

    Centre Management: Managed the IPM Centre Ankleshwar, focusing on training and skills development for clients.Client Acquisition and Retention: Took responsibility for acquiring new clients and maintaining relationships with both new and existing clients, optimizing per-client revenue.Presentation and Consultation: Delivered presentations and demonstrations for new courses, while presenting to mid and senior management to identify business trends and develop new services in line with market demands.Operational Efficiency: Maintained effective operational oversight by tracking work-in-process, customer complaints, and accounts receivables, ensuring efficient service delivery and customer satisfaction.Collaboration and Enrollment: Collaborated with technical staff and colleagues to meet customer needs effectively. Achieved around 100 enrollments, reflecting successful marketing and client acquisition strategies.Seminar Organization: Organized seminars at both Ankleshwar and Ahmedabad centres, promoting IPM Centre services and courses to engage the target audience.

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  Next Education Services LLC

  • Madhya Pradesh, India

  • Business Development Manager

    • Jan 2012 - Feb 2015
    • Madhya Pradesh, India

    Client Acquisition and Retention: Acted as the driving force behind new client acquisition and business development efforts, expanding the company's client base while also ensuring the retention of existing clients.Client Engagement: Delivered engaging demonstrations in the presence of students and teachers at schools, effectively showcasing the company's services, ensuring dedicated service to clients.Revenue Optimization: Optimized revenue generation per client by tailoring services to meet specific requirements, enhancing overall customer satisfaction.Process Adherence and Efficiency: Ensured strict adherence to the sales process and internal procedures, maintaining consistency and quality in client interactions. Monitored work in process, managed customer complaints, and maintained efficient accounts receivables.