Okay, let’s tackle this. So Neels has 33 years of experience in retail, which is a long time. He has held a director position since 1991, which indicates a high level of responsibility and expertise. Skills like sales, sales management, customer service, and marketing strategy are in demand in the retail industry. Considering his experience and location (South Africa), I would estimate his hourly rate to be around $150. This is a rough estimate, as rates can vary depending on the industry, location, and specific job requirements. However, based on national averages and considering his extensive experience, $150 per hour seems reasonable.