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Bio

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Ned Liddell is a seasoned Salesforce expert with 21+ years of experience in sales, consulting, and platform design. He has a strong background in CRM, cloud computing, and business intelligence, with expertise in sales process optimization, marketing automation, and vendor management. Liddell has taught CRM at NYU-SPS and has a degree in Mechanical Engineering from Illinois Institute of Technology.

Credentials

  • Salesforce Accredited Sales Professional
    Salesforce
    Dec, 2016
    - May, 2026
  • Salesforce Certified Community Cloud Consultant
    Salesforce
    Dec, 2016
    - May, 2026
  • Salesforce Certified Marketing Cloud Social Specialist
    Salesforce
    Aug, 2016
    - May, 2026
  • Salesforce Certified Marketing Cloud Email Specialist
    Salesforce
    Jul, 2016
    - May, 2026
  • Salesforce Certified Sales Cloud Consultant
    Salesforce
    May, 2016
    - May, 2026
  • Salesforce Certified Pardot Consultant
    Salesforce
    Aug, 2015
    - May, 2026
  • Salesforce Certified Platform App Builder
    Salesforce
    Aug, 2015
    - May, 2026
  • Salesforce Certified Pardot Specialist
    Salesforce
    Jul, 2015
    - May, 2026
  • Salesforce Certified Advanced Administrator
    Salesforce
    Jul, 2013
    - May, 2026
  • Salesforce.com Certified Service Cloud Consultant
    Salesforce
    Jul, 2013
    - May, 2026
  • Salesforce Certified Developer
    Salesforce
    Jun, 2013
    - May, 2026
  • Salesforce Certified Administrator
    Salesforce
    Dec, 2009
    - May, 2026

Experience

  • Kelmscott
    • Aurora, IL
    • Salesforce Team Lead
      • Jan 2015 - Present
      • Aurora, IL

      Directs the Kelmscott Salesforce administrators and developers in coordination with the Kelmscott Marketo and Pardot teams; responsible for forensic data work, CRM process design and system architecture for marketing clients requiring Salesforce services

  • NYU-SPS
    • Greater New York City Area
    • Adjunct Instructor, Integrated Marketing
      • Jan 2014 - Present
      • Greater New York City Area

      Teaching CRM to candidates for the M.S. in Integrated Marketing at NYU-SPS, including a hands-on lab during which students set up, administer and use cloud software to market and sell to a group of 100 volunteer prospective clients worldwide; software provided to NYU as a courtesy by Salesforce, Hubspot, Pardot and others

  • Liddell & Company
    • United States
    • Salesforce System Design, Configuration and Development
      • 2003 - Present
      • United States

      Advanced Salesforce platform analysis and design

    • VP - Business Systems
      • Feb 1999 - Jul 2003

      Assembled and directed a team of 20+ developers and admins running internal systems supporting sales and tracking inventory

  • Sales Force Automation
    • Boston/New York
    • Consultant
      • 1996 - 1999
      • Boston/New York

      Provided Sales Force Automation support services to multiple sales teams between Boston and New York City independently and through Success Automation of Waltham, MA. Monster.com was a principal client.

    • Director of Sales
      • 1993 - 1995

      Sold filter machinery to polymer manufacturers via direct mail campaigns, trade shows and field sales visits, using early versions of ACT SFA software and purchased lists of prospective customers

    • Director of Sales
      • 1990 - 1992

      Responsible for sales of HDPE plastic recycling machine lines (grinding, washing, drying, extrusion and filtering of melt) nationwide

  • Mechanical Construction
    • New York/Chicago
    • Field Engineer
      • 1985 - 1990
      • New York/Chicago

      Mechanical systems field engineer in NYC construction then on-site construction of plastics processing equipment and supporting systems in Chicago, IL

Education

  • University of Notre Dame
    Bachelor of Arts (BA), Language
  • Illinois Institute of Technology
    Bachelor of Science (BS), Mechanical Engineering
  • Reed College

Suggested Services

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Industry Focus. “Computer Software”

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