Experience

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  WebAble Digital

  • Dhaka, Bangladesh

  • Strategic Planner

    • Feb 2024 - Present
    • Dhaka, Bangladesh

    1. Researching and data gathering for strategic planning2. Analyzing client businesses, brands, and competitors3. Conceptualizing ideas using audience psychology4. Presenting findings and pitching plans to management and clients5. Identifying and addressing potential problems6. Reviewing progress and adapting strategies based on feedback

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  Somoy TV

  • Bangladesh
  • Media Production
  • 300 - 400 Employee

  • Executive, Creative Project Management- Business Planning

    • Mar 2023 - Dec 2023

    • Led and managed cross-functional project teams to ensure the successful completion of complex projects on time and within budget.• Plan, develop and execute marketing campaigns for respective digital Media.• Supervising the content curator for digital campaign and content promotion scheduling & Content on- boarding as per clients required.• Monitoring campaign performance & recommending improvements areas through reporting.• Look After Branding and Advertising• Leads various projects.• Orchestrated strategic media partnerships, resulting in increased brand exposure and boosted website traffic, expanded social media reach.• Lead branding efforts for an EdTech platform and manage surveys for valuable user insights. Collaborate with teams to align branding with educational content.• Plan, coordinate, and conduct video shoots to produce high-quality educational content, ensuring visual excellence and pedagogical effectiveness.

  • Junior Executive, Creative Project Management- Business Planning

    • Mar 2022 - Mar 2023

    • Develop segment-wise client communication strategy, effectiveness testing, ideation, and plan using ATL, BTL, and TTL Strategies. • Communication with external organizations’ Service Providers.• Assist in the development of a business plan to achieve operational goals.• Simultaneously work with the Digital team as required.• Knowledge of Creative Banners, Images, Digital Promotions, Display Ads, Social Media, and push Marketing.• To perform other tasks as per management instructions.

  • Trainee, Business Planning

    • Sep 2021 - Mar 2022

    • Planning, strategizing, implementing, and overseeing new marketing initiatives with team members.• Coordinating paid media partnerships and non-paid media partnerships.• Attending conferences, meetings, and industry events to network, promote and acquire new clients.• Identify new opportunities to add business value and competitor analysis.• Maintaining a relationship with a media agency for a digital campaign.• Attending conferences, meetings, and industry events to network, promote and acquire new clients.

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  sunnybd.com

  • Dhaka, Bangladesh

  • HR Intern

    • 2017 - 2018
    • Dhaka, Bangladesh

    1. Assisting in day to day recruitment activities. 2. Updating and maintaining applicant database. 3. Communicating with candidates and scheduling interviews. 4. Conducting initial applicant screenings.

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  Dope Productions Private Limited

  • Dhaka, Bangladesh

  • Assistant Producer

    • 2015 - 2016
    • Dhaka, Bangladesh

    1. Assisting producer2. Content creation3. Brand promotion & maintain budget