Experience

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  Avians Innovations Technology Pvt. Ltd.

  • Pune, Maharashtra, India

  • Manager Marketing Communication

    • Jun 2023 - Present
    • Pune, Maharashtra, India

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  DPINKPEAR

  • Pune, Maharashtra, India

  • Marketing Communication Consultant

    • Dec 2017 - Jun 2023
    • Pune, Maharashtra, India

    • Drive marketing communication, Company’s Branding, Digital Marketing, PR & Advertising (ATL). Contribute product articles in leading publications & Trade Publication. • Design and implement branding strategies: to increase the awareness, image, reputation and credibility of the company to internal and external audiences• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns, Design, build and maintain our social media presence. • Signage digital programs and corporate communication articles (Brochures, Mailers, Publications etc). Conceptualize strategic visitor promotion campaigns and road shows to enhance event visibility. • Liaison with the Creative / Media / Outdoor / PR / Event / Research agencies for conceptualization and implementation of creative work and ensure creation of effective marketing collaterals for events. • Manage advertising campaigns geared toward brand focus and implement pre and post launch sales promotional activities

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  MIDAS India

  • Pune Area, India

  • Marketing Communication Manager

    • Aug 2014 - Oct 2017
    • Pune Area, India

    • Led/Drove marketing communication including Company Branding, Digital Marketing, PR & Advertising (ATL). Contributed product articles in leading publications & Trade Publication (Business magazines - Business for All, Education Insight Up magazines) • Led and managed team to plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns• Designed, build and maintained our social media presence• Identified trends and insights, and strategically optimized spend and performance based on the insights• Collaborated with internal teams to create landing pages and optimize user experience • Organized large exhibitions, seminars and events across colleges.• Developed collaterals for digital programs and corporate communication articles (Brochures, Mailers, and Publications etc). • Conceptualized strategic visitor promotion campaigns and road shows to enhance event visibility. • Liaised with the Creative / Media / Outdoor / PR / Event / Research agencies for conceptualization and implementation of creative work and ensured creation of effective marketing collaterals for events• Led advertising campaigns geared toward brand focus and implemented pre and post launch sales promotional activities. • Conducted Workshop and Seminars in colleges, promoting MIDAS among the college students and initiated the Entrepreneur Program• Pitched for sponsorship & strategic tie-ups for events. (2 sponsorship and 3 tie ups)• Conducted Industrial visit (viz. Automation Company, Auto Company, Packaging Company, Dairy, FMCG, e-commerce for the MIDAS students• Key relationship manager for managing partners, advertising agency and PR agency

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  Paradigm Plus Marketing Communication Pvt.Ltd.

  • Manager Marketing Communication - BTL

    • May 2011 - Jul 2014

    • Design and implement branding strategies: to increase the awareness, image, reputation and credibility of the company to internal and external audiences. • Plan and develop communication programs, approved content for external /or internal communications by connecting with appropriate information sources viz. media (ATL/BTL) /PR / • Design/edit content for business literature such as brochures, case histories, success stories, product bulletins, newsletters, presentations, keeping the fact about Corporate Identity etc. • Accountable for increase in brand sales, brand revenues and brand valuation develop and deliver customized marketing communication solutions and Engagement Programs. • Ensure successful execution of all projects for the given clients. • Responsible for Relationship Building and overall revenue and profit generation from the client. • Responsible for business development, client retention and overall client experience. • Market activations programs: Taking the key responsibility of understanding the client’s domain and executing an extensive research based communication that can be proposed to the client for their BTL & PR initiatives. • Plan and execute an Events & Exhibition, External Communication & Public Relations strategy. Create strategic/effective communication messages for the Client. • Key Account Management: Responsible for handling key accounts right from the stage where the ideas are poured into the clients folio of plausible BTL initiatives that can fetch their brands the desired mileage in the related market. Projects: • ITME ,IMTEX,IMTOS,IMME, , Elecrama, India Ware Housing & Cold Chain, BAUMA, Indo German Urban Mela, Mindspark, Kissan, Agritech, Dairy Expo.

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  Sakaal Media Group

  • Manager Marketing

    • Oct 2006 - May 2011

    • Develop content for media releases and manage PR agencies for effective consultation and execution, Coordinate with advertising agencies, brand consultants, etc. to develop corporate/event advertising, branding and corporate identity. • Plan and execute an Events & Exhibition, External Communication & Public Relations strategy. Create strategic/effective communication messages for media and other target audiences. • Develop and maintain relationships with key media, industry bodies, etc.; Explore speaking opportunities for leadership team/practice heads at industry conferences.

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  Span Diagnostics Ltd

  • Pune Area, India

  • Assistant Manager, Institutional Business

    • Dec 2005 - Oct 2006
    • Pune Area, India

    • Responsible for Marketing and Sales of all the products range of Span from Semi and Auto analyzer to Reagents kits. • Looking out for Tender Flow. Developing Channel Partner and Distributor for Supply chain across the Region.

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  Nicholas Piramal India Ltd

  • North East-India

  • Manager Marketing & Sales - Diagnostics

    • Jul 2001 - Nov 2005
    • North East-India

    • Responsible for Marketing and Sales of Diabetic Care Product, Urine analyzer, Cardiac Reader and Automation. Promote products and services by developing relationships with physicians and hospital personnel, Developing Channel Partner and Distributor, Retailer for Supply chain across the Region. • Created industries overview reports documenting market growth, trading activity and consumer behavior. • PR & BTL Actvity