Experience

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  We Are Reach

  • United Kingdom
  • Online Audio and Video Media
  • 1 - 100 Employee

  • Director

    • Apr 2017 - Present

    Founder and director of We Are Reach, the award-winning creative agency behind PlayStation UK's official YouTube channel, PlayStation Access, also currently working Netflix UK & Ireland, and the global team behind The Witcher. We specialise in helping entertainment and lifestyle brands reach their audiences through social media and social video content.Over the last 10 years we've grown PlayStation UK's YouTube Channel, PlayStation Access, from a few hundred subscribers to over 2 million, and over 500 million lifetime views.We established We Are Reach in order to find new clients who could benefit from our expertise in building loyal, organic communities and reaching big audiences with smart, approachable content.

  • Editor, PlayStation Access

    • Nov 2013 - Present

    Editor of PlayStation UK's official YouTube channel, PlayStation Access, responsible for all editorial planning and production, liaising with PlayStation, and co-presenting with colleagues. Once Access transitioned to YouTube we moved the contract to YouTube specialists The Yogscast.Here we established a video strategy that enabled us to balance YouTube's need for genuine, enthusiastic content with PlayStation's brand values and marketing objectives.

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  Freelance

  • Writer

    • Jun 2004 - Present

    Award-winning games and film critic contributing to magazines, websites and newspapers since 2004. Bylines in the Observer, Total Film, the Telegraph, the Guardian, Eurogamer, Glixel, New Statesman and more.

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  FUTURE PUBLISHING LIMITED

  • Bath, United Kingdom

  • Editor, PlayStation Access TV

    • Aug 2011 - Nov 2013
    • Bath, United Kingdom

    Planned and launched what was initially a weekly contract-published entertainment show for PlayStation UK.Our team of six produced a weekly ten-minute programme featuring games reviews, interviews, studio visits and event coverage, which ran for 18 months before we transitioned to YouTube.

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  Future Publishing

  • United Kingdom
  • Media Production
  • 700 & Above Employee

  • Associate editor, FirstPlay

    • Jan 2010 - Jul 2011

    Helped launch Future Publishing's first significant step into interactive digital publishing. Worked across 64 weekly episodes, initially as scriptwriter and content manager, eventually overseeing all editorial on FirstPlay.

  • Reviews editor, Official PlayStation Magazine

    • Sep 2007 - Jan 2010

    Responsible for the reviews section of sector-leading consumer magazine for just over three years. The job involved commissioning and editing copy from a pool of freelance writers, while securing exclusives and contributing feature ideas, reveals and interviews to the rest of the magazine.

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  University of Sheffield

  • Sheffield, United Kingdom

  • Part-time tutor, Department of English Literature

    • Sep 2004 - Jun 2006
    • Sheffield, United Kingdom

    Taught introductory cinema courses in the department of English Literature at Sheffield University while researching a prospective PhD.Gave lectures on American independent cinema to undergraduates, and also ran the department’s video library of over 4000 classic and contemporary films.