Experience

• 

  Rebold

  • Spain
  • Advertising Services
  • 200 - 300 Employee

  • Account Director

    • Mar 2025 - Aug 2025
    • Bogotá, Colombia

    Accounts: Páramo Presenta, Páramo Lab, Gran Estación
    Addi, Henkel

    Functions
    - Direct client relationship management and leadership of multidisciplinary teams (data, operations, billing).
    - Planning and implementation of 360° marketing strategies with full-funnel objectives.
    - Audience-based strategies using tools such as Global Web Index and proprietary agency methodologies.
    - Development of OOH strategies.
    - Marketing strategies for Páramo Presenta (Linkin Park, Dua Lipa, Kylie Minogue, FEP, A

• 

  Buentipo Anchor

  • Colombia
  • Advertising Services
  • 100 - 200 Employee

  • Senior Digital Planner

    • Mar 2023 - Feb 2025
    • Bogotá, Colombia

    Under Armour (México)

    Functions
    - 360° digital advertising strategy and investment with brand and performance objectives.
    - Direct client relationship management in Panama, Mexico, and Canada.
    - Leadership of media teams in direct coordination with data, creative, and social departments.
    - Management of annual budgets.

    Achievements
    - 2023: Increased E-COMMERCE sales by 44% compared to 2022.
    - 2024: Achieved the highest brand

• 

  Initiative

  • United States
  • Advertising Services
  • 700 & Above Employee

  • Digital Coordinator

    • Nov 2021 - Feb 2022
    • Bogotá, Colombia

    Accounts: U. Sergio Arboleda, Merk, British Consult

    Functions
    - 360° digital advertising strategy and investment with a focus on performance leads.
    - Direct client relationship management, leadership of internal providers, and oversight of external vendors.
    - Support in media-related pitches.

    Achievements
    - Surpassed client sales goals for 2021.
    - Built historical performance records to optimize campaigns and improve account efficiency.
    - Develope

• 

  Mullenlowe Media

  • Colombia
  • Advertising Services
  • 1 - 100 Employee

  • Performance Specialist

    • Jul 2021 - Oct 2021
    • Bogotá, Colombia

    Accounts: Starbucks, Domino’s Pizza, PF Chang’s,ETB, CESA, SP Pro, McCain

    Functions
    - Managed and optimized advertising investments across different campaign objectives, with a strong focus on lead generation and conversion for industries including education, restaurants, nutrition and health, and telecommunications.

    Achievements
    - Achieved performance objectives and KPIs.
    - Handled client relationships and supported technical and regional performance requests.
    - Co

• 

  Roas Hunter

  • Bogotá, Colombia

  • Senior Media Buyer

    • Sep 2020 - Jul 2021
    • Bogotá, Colombia

    Functions
    - Strategy, management, and advertising investment of up to €100,000/month focused on ROAS performance for industries such as fashion, sports, jewelry, skin care, furniture, and décor.
    - Dashboard reporting and copywriting.

    Accounts (Europe Market): Christina Cosmetics, Vera & The Birds, Alma Joyas, Game Fisher, Abbacino

    Achievements
    - Achieved ROAS goals and scaled ad investment across accounts.
    - Structured strategic processes for the media buying department.
    - Designed and execute

• 

  Cymetria

  • Colombia
  • IT Services and IT Consulting
  • 1 - 100 Employee

  • Marketing & Sales Lead

    • Feb 2019 - Feb 2020
    • Bogotá, Colombia

    Functions
    - Coordination of commercial, marketing, and communications areas, art direction, public relations, budget management, CRM, administrative organization, purchasing, suppliers, and corporate client relationships.

    Achievements
    - Recovered the company’s natural market.
    - Optimized digital marketing strategy.
    - Established new public relations agreements and corporate alliances.
    - Improved comm

• 

  Escuela De Música Y Audio Fernando Sor

  • Higher Education
  • 1 - 100 Employee

  • Coordinadora Comercial y de Mercadeo

    • Jan 2019 - Jul 2019
    • Bogotá, Colombia

    Functions
    - Led sales team coordination, marketing strategy restructuring, branding, and sales.
    - Conducted market research, developed digital strategy, and managed vendors.

    Achievements
    - Implemented CRM strategy.
    - Optimized digital marketing and branding communication.
    - Developed ATL strategy.

• 

  Dsv - Global Transport And Logistics

  • Denmark
  • Transportation, Logistics, Supply Chain and Storage
  • 700 & Above Employee

  • Marketing Lead

    • May 2017 - Jul 2018
    • Bogotá, Colombia

    Functions
    - Marketing strategies including digital marketing, email marketing, CRM (SalesForce) data management and analytics, specialized database research, budget execution, vendor management, branding, graphic design, events, PR, and internal communication.
    - Participated in global webinars on marketing, sales, and CRM.

    Achievements
    - Structured departmental processes for Colombia.
    - Contributed to establishing CRM and branding culture.
    - Provided key data for campaigns and clients.
    - Traine

  • Marketing Analyst

    • Jan 2017 - Jul 2017
    • Bogotá, Colombia

    Functions
    - Structured and executed direct marketing strategies, branding initiatives, event participation, vendor management, and public relations.
    - Participated in international webinars on marketing.

    Achievements
    - Opened the marketing department for Colombia.
    - Implemented branding and communication policies.
    - Promoted workplace culture and internal communication.
    - Earned a promotion and company