Experience

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  Charles Parsons & Co Pty Ltd

  • Rosebery, New South Wales, Australia

  • General Manager

    • 2021 - Present
    • Rosebery, New South Wales, Australia

    General Manager of Schoolwear Leading and directing specifically the Groups Schoolwear Brand: strategy, initiatives, and implementations across all aspects of the Schoolwear Brand – Ranier UniformsGeneral Manager of StrategyCharles Parsons is a 4th generation private business and has been operating for over 109 years. Currently the business has 5 sub brands under the Master Brand Charles Parsons: Ranier Schoolwear, Darche, Interiors, Textiles, and KS Textiles, operating in Retail, Wholesale and E-commerce sectors.My role is GM of Strategy for the Group, working currently across 3 of the brands. I have fully reviewed the 3 brands and presented to the board 3 business strategies that are fit for the future. Delivering a robust detailed 5year plan with yearly building blocks and initiative that meet customer and financial expectations.

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  Auguste The Label

  • Byron Bay, New South Wales, Australia

  • General Manager

    • 2020 - 2021
    • Byron Bay, New South Wales, Australia

    Auguste the Label, is an e-commerce vertical brand with 2 stores, appealing to both Main and Little Auguste in woman’s and girl’s apparel. Based in Byron Bay where the heart of the brand commenced 5 years ago.Working in a full General Manager capacity delivering on all responsibilities from strategy to customer, whilst building a strong foundation for the 3year growth opportunity presented.

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  D Group International

  • Sydney, Australia

  • Director

    • Sep 2017 - 2021
    • Sydney, Australia

    D Group International is a consultancy business delivering the holistic business acumen, including:Profit & Loss Management Strategy Development and ImplementationRetail & Wholesale Strategies both International and LocalMarketing & Communication StrategyEthical Supply Chain Operations StrategyTeam Management Strategy

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  Journey Beyond

  • Sydney

  • Consultant

    • Sep 2017 - 2021
    • Sydney

    Journey Beyond is one of the largest experiential tourism brands in AustraliaScoping, Researching and Consulting to deliver an A++ Retail & Product Strategy for the Group

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  MyHouse Australia

  • Sydney, Australia

  • Consultant - Head of Creative

    • Apr 2018 - Sep 2019
    • Sydney, Australia

    Full Creative accountability for the MyHouse Brand, including Product, Marketing, Digital and Visual MerchandisingProductInspiration, Design, Sourcing, Negotiation and Production of all Categories4 Team MembersMarketingWorking closely with Marketing Manager, strategically positioning the Creative Vision to the Internal Brand and the Market: included Re-positioning the Brand to capture additional market share 3 Team MembersDigitalWorking closely with Digital & Ecommerce Manager to ensure all Brand Strategies are me2 Team MembersVisual MerchandisingWorking closely with VM Manager to execute the Product Vision Instore and to the Market2 Team Members Played a pivotal role in the MyHouse Turnaround and Creative to support the business Re-brand and Positioning Full Accountability of 23 Categories from Design to Delivery of Product Sourcing new Factories and working with existing Factories on a Direct Buying Model, Speed to Market, whilst delivering on Trend and Core Product Collaboratively working with Retail, Finance and Planning to ensure all departments worked to support the Brand’s VisionMember of the Leadership Team

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  Specialty Fashion Group

  • Sydney, Australia

  • GM Designate - Head of Product

    • Mar 2012 - Sep 2017
    • Sydney, Australia

    Design and Full Buying Accountability for the largest Specialty Women’s retail chain in Australasia (Millers, 350+ stores), my core focus was to lead a team of 40 and drive profitability for the brand, by delivering onProfit & Loss Management and Strategy DevelopmentDesign & Buying Strategies and ImplementationMarketing & Communication StrategyVisual Merchandising and Store Operations DeliverablesEthical Supply Chain Operations Strategy and ImplementationTeam Management Strategy Navigated a team that designed, developed, sourced and produced over 16 million units p.a Played a pivotal role in the Millers turnaround and re-brand  During the acquisition of Rivers for Specialty Fashion Group (160+ stores), I was integral part of its product positioning Member of the Leadership Team

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  GLASSONS LTD

  • New Zealand
  • Retail
  • 700 & Above Employee

  • General Manager

    • 2006 - 2012

    Responsible for the overall Brands positioning in the Australian market: included business growth strategy, product strategy and implementation, marketing and digital strategy. Developing and optimizing retail and people strategy.  Responsible for the Australian financial targets for a business  Managed the Australian development and implementation of a strategic forecast and detailed budget to increase the brands profitability Led the direct leadership for the entire design and product development for the brand including sourcing, buying and the production departments for both Apparel, Non- Apparel and Home wares One of my key achievements was managing the realignment of the Australian business with the highly successful Glasson’s NZ, including refocusing retail culture, product selection, marketing communication and store fit-outs.

  • Australasian Buying Manager

    • 2003 - 2006

    Elevating the brand from strength to strength with a reposition and growth plan creating stability within the market, both in New Zealand and Australia. I had a crucial role in the business development and in achieving seasonal profitable targets. I was the lead on the design, buying and product development, which established Glasson’s as a “fast fashion” Australasian business.

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  HBK Kids

  • Auckland, New Zealand

  • General Manager

    • 2000 - 2003
    • Auckland, New Zealand

    At HBK Kids, I managed the restructure of the business and had oversight of all operational aspects of the business. Using my strategic approach and trade knowledge I assisted in the successful sale of HBK Girls to Pumpkin Patch.

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  GLASSONS LTD

  • Christchurch, New Zealand

  • Senior Buyer

    • 1998 - 2000
    • Christchurch, New Zealand

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  Millers Fashion Club

  • Sydney, Australia

  • Buying Manager

    • 1995 - 1998
    • Sydney, Australia

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  GLASSONS LTD

  • Christchurch, New Zealand

  • Buyer / Trainee Buyer

    • 1987 - 1995
    • Christchurch, New Zealand