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Nathalie Baeni is a seasoned marketing and communications professional with expertise in sustainability, corporate communications, and social entrepreneurship. She has extensive experience in managing marketing campaigns, creating engaging content, and working with various stakeholders. Nathalie holds a Master of Science degree in Geography from the University of Fribourg/University of Freiburg and is proficient in multiple languages, including French, Spanish, English, and Italian.

Credentials

  • National Art Honor Society
    National Art Education Association (NAEA)

Experience

    • Chargée Marketing & Communication Digitale - Digital Marketing & Communications Manager
      • Aug 2017 - Present

      ✓ Défini et gère les plans marketing et communication annuel des clients et marques internes✓ Gestion des campagnes marketing de A à Z: identification des messages clé, travaux graphiques, diffusion multi-canal, mesure des résultats✓ Identifie, implémente et gère les stratégies marketing de chaque marque : marketing de contenu engageant (vidéos, photographies, illustrations...), e-mailings & automations (Mailchimp), remarketing & retargeting (social media, display)✓ Community Manager (Réseaux sociaux)✓ Travaille en étroite collaboration avec les responsables techniques, relations publiques et le management afin de garantir la dissémination de l'information de manière cohérente et en temps opportun Outils : Meta Business Manager, Google AdWords, Google Analytics, Wordpress (CMS), Mailchimp, Microsoft Office Suite----------------------------------------------------------------✓ Proposing and Managing marketing and communication projects for each client✓ Managing marketing campaigns, including identifying key communication messages, creative design and ensuring dissemination accross channels✓ Identifying, implementing and managing each brand's digital marketing strategy : content marketing and story telling (teaser videos, photography, inspirational content, illustrations...), email marketing & automation (Mailchimp) and remarketing/retargeting✓ Community Manager for internal as well as external brands (clients)✓ Closely working with IT, PR and Management functions to ensure timely and adequate management of internal news✓ Identifying potential business partners and external business opportunities Tools : Meta Business Manager, Google AdWords, Google Analytics, Wordpress (CMS), Mailchimp, Microsoft Office Suite

  • Nestlé
    • Vevey, Switzerland
    • Internal Communications Manager
      • Jun 2015 - Dec 2017
      • Vevey, Switzerland

      ✓ Create and manage internal communication content working closely with internal stakeholders✓ Coordinate internal news flow and publish across internal channels✓ Collect and process data for the company's Sustainability and Creating Shared Value reporting (Nestlé in Society)✓ Engage with agri-services teams in more than 40 markets to collect and process data for various internal and external communication projects✓ Work with multi-functional team including R&D, Sales, Supply Chain, Procurement and Operations to deliver agriservices-related news and communications✓ Organize key function-led internal events ✓ Manage the Sustainable Agriculture Initiative at Nestlé (SAIN) case study reporting✓ Participate in the development and implementation of sustainable raw material sourcing programs

  • BC Comfort Group
    • Vancouver, Canada Area
    • Digital Marketing Content Assistant
      • May 2014 - Nov 2014
      • Vancouver, Canada Area

      - Researched, managed and implemented new marketing projects- Elaborated and managed press releases- Created dynamic digital content for online marketing campaigns (videos, testimonials, articles and brand messaging, graphic design work)

  • Heroes Economy
    • Vancouver, Canada Area
    • Marketing Project Manager
      • Jan 2014 - Nov 2014
      • Vancouver, Canada Area

      - Developed the company's communiction strategy (content marketing) including Web, social media, podcasts, blog, magazine, newsletter- Monitored and supported Hero U (e-learning education platform) including course elaboration and collaboration with experts for developing MOOC- Support various projects including seeking fundings and partnerships and launching a crowdfunding campaign

    • Internal Communications Assistant
      • Aug 2011 - Jun 2013
      • Vevey

      - Designed, created and managed the function's internal website using CSM SharePoint - Participated in the deployment of the web-based Career & Learning Centre for the Nestlé Technical and Operations Community- Supported the communication of the "Sustainable Agriculture Initiatives at Nestlé (SAIN)" (case studies)

  • - NAVILLE -
    • Lausanne Area, Switzerland
    • Sales Assistant
      • Apr 2009 - Aug 2012
      • Lausanne Area, Switzerland

      - Managed a team of three employees as second-in-charge. - Managed accounting and data maintenance including daily orders and payments.- Customer Sales and Services.

Education

  • 2010 - 2013
    Université de Fribourg/Universität Freiburg
    Master of Science (MS), Geography
  • 2006 - 2009
    Université de Fribourg/Universität Freiburg
    Bachelor of Science (BS), Geography

Suggested Services

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Industry Focus. “IT Services and IT Consulting”

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