Experience

• 

  Arachna Solutions

  • Lee's Summit, Missouri

  • SEO, Marketing and Data Analytics Director

    • Jan 2017 - Present
    • Lee's Summit, Missouri

    -- Research and identify high-value, relevant keywords to improve visibility and website performanceImplemented continuing education on SEO practices including backlinking, analytics and current Google/Bing trends--Monitored and reported on key SEO performance metrics using Google Analytics, Google Search Console, Ahrefs, SEMRush, Majestic, and other SEO Tools--Collaborated with the development team to implement technical SEO improvements, including site speed optimization and mobile-friendliness enhancements.--Analyze data meticulously to produce top-notch reports for clients--Lead client presentations, showcasing compelling stories through data--Trained and Managed between 3 and 9 team members consisting of the sales team, SEO Fulfillment team, and other administrative members--Used HTML, CSS, & Javascript knowledge to optimize Wordpress and other platform developers to optimize websites for SEO, Data Collection, & User Experience--Maintained GA4 standards while using analytics to propel strong PPC campaigns across networks--Planned and coordinated content thru the use of Adobe Photoshop, After Effects, and creative writing skills--Expertly consulted and maintained multiple versions of CRM’s for clientele--Quickly and creatively propelled marketing efforts for a range of companies from 2 employees up to corporations of 800 employees

• 

  Scheels

  • Overland Park, Kansas

  • Specialty Shop Manager of Sport and Game

    • May 2015 - Aug 2017
    • Overland Park, Kansas

    In this role, I transformed the sport and game department by utilizing comprehensive computer purchasing and inventorying systems, forecasting, and sales optimization methodologies. In close collaboration with the corporate HR, I conducted training and continuous education of employees to ensure consistency in customer experience and adequate product knowledge. I also represented the company at charitable events, including a partnership with United Way to drive the company’s recognition and sales through donated time and money for a good cause.--Achieved $250k in revenues, doubling the department’s revenue in the first year through exclusive and limited-availability offerings.--Increased sales by $1,500 by building up a year-round toy section and securing high-end toy selection through relationship with vendors like Mattel and Lego.