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Natasha Lane is a seasoned marketing and communications professional with 10+ years of experience in managing digital content, leading teams, and developing strategic campaigns. She has a strong background in project management, team leadership, and cultural awareness, with expertise in Microsoft Office, PowerPoint, and social media planning. Natasha has worked with various organizations, including Spark & Thrive Communications, LAVENDER RIGHTS PROJECT, and Fair Chance, and has a Bachelor's Degree in Entrepreneurship & Journalism from Juniata College.

Credentials

  • Poynter ACES Certificate In Editing
    American Copy Editors Society
    Dec, 2018
    - May, 2026
  • Foundations of Digital Marketing & E-Commerce
    Google

Experience

  • Spark & Thrive Communications
    • https://www.sparkandthrivellc.com/
    • Founder
      • Aug 2019 - Present
      • https://www.sparkandthrivellc.com/

      Services: Social Media Planning, Website Audits, Digital Organizing, Content Development, Sensitivity Reading● Provided client manual detailing strategies, tactics, and best fundraising practices for new organizations.● Created a communications plan tailored to the client's specific mission, ...

    • Independent Author & Freelance Writer
      • Apr 2017 - Present

      ●Partnered with clients to develop content for their customer bases around internal events, organization initiatives, national holidays, and cobranded projects.●Interviewed organization representatives to better understand their mission and work before crafting member spotlights for monthly newsl...

  • LAVENDER RIGHTS PROJECT
    • Tacoma, Washington, United States
    • Director Of Development
      • Sep 2020 - Nov 2021
      • Tacoma, Washington, United States

      ●Successfully executed the organization's first end-of-year campaign resulting in us exceeding the fundraising goal by more than $17K.●Researched best practices when developing a fundraiser toolkit, then collected current material from the organization and also developed new collateral to be ...

  • Fair Chance
    • Washington D.C. Metro Area
    • Development & Communications Associate
      • Sep 2019 - Sep 2020
      • Washington D.C. Metro Area

      ●Partnered with board members and Executive Director to plan and execute a major donor cultivation event to thank current donors and educate prospects about the organization’s mission. This event resulted in the renewal of two donors to the organization’s major gifts program.●Planned the logistic...

  • Wyzant
    • Baltimore, Maryland Area
    • English & Reading Tutor
      • May 2017 - Jan 2020
      • Baltimore, Maryland Area

      ●Developed diagnostic tests to determine clients’ skill levels.●Interviewed students to develop student profiles and determine areas of improvement.●Designed individual lesson plans to best meet academic goals.●Researched language proficiency tests and tailored lessons to tests’ content.●Drafted ...

  • GlobalGiving
    • Washington D.C. Metro Area
    • Assistant Campaign Strategist
      • Jun 2018 - Jun 2019
      • Washington D.C. Metro Area

      ●Managed ten online fundraising campaigns which drew in more than 20,000donors and over $2 million in funds within an eleven-month time frame.●Collected and analyzed survey feedback from more than 600 partners to makestrategic improvements for online fundraising campaigns and organization-widepar...

    • Curriculum Development Intern
      • May 2017 - Aug 2017
      • Baltimore, Maryland Area

      ●Reorganized modules to ensure each lesson built on the previous one.●Performed a competitive analysis of similar English language programs at other universities.●Edited material so that content was accurate and relevant.●Updated modules with new techniques and methods.●Communicated frequently wi...

  • Choice Program
    • Baltimore, Maryland Area
    • Case Manager
      • Apr 2016 - Apr 2017
      • Baltimore, Maryland Area

      ●Directed youth to scheduled classes and managed youth’s behavior throughout the school.●Observed youth’s behavior and interactions, taking note of any behavioral patterns or changes.●Transported youth and their families to court hearings, therapy sessions, and volunteer opportunities.●Assisted y...

  • My Village Child Center
    • Baltimore, Maryland Area
    • Aide
      • Dec 2015 - Apr 2016
      • Baltimore, Maryland Area

      ●Assisted teacher in designing and implementing lesson plans, as well as giving classroom instruction to promote a healthy and engaging atmosphere.●Designed and maintained daily schedule creating structure and reference for children, as well as parents.●Distributed meals and snacks to children th...

  • Enterprise Rent-A-Car
    • Baltimore, Maryland Area
    • Manager in Training
      • Jun 2015 - Dec 2015
      • Baltimore, Maryland Area

      ●Explained and promoted benefits of products to customers in a way that was most applicable to their lifestyle and that addressed their questions.●Provided customers a list of rental options based on customers' needs, wants, and overall priorities e.g. duration of rental, solo vs. family driv...

    • United States
    • Higher Education
    • 700 & Above Employee
    • Tutor
      • Oct 2014 - May 2015

      ●Scheduled meeting times with students●Provided study tips for students●Reviewed quizzes, tests, exams and other assignments●Prepared for tutoring sessions●Helped students understand and apply class concepts

    • Residential Assistant
      • Aug 2011 - May 2015

      ●Provided emotional support for residents●Directed residents to campus resources●Managed and facilitate group activities●Ensured safety and health of residents●Explained and enforce rules●Provided leadership through actions

  • Valley Log Newspaper
    • Huntingdon, PA
    • Fall Intern
      • Aug 2014 - Dec 2014
      • Huntingdon, PA

      ●Performed background research on a topic before outlining the article●Identified reliable and relevant sources to interview based on knowledge and expertise●Scheduled and held interviews with professionals to develop further understanding of a topic and to further develop writing material●Met wi...

  • Camp Harmony
    • Hooversville, PA
    • Marketing & Media Intern
      • May 2014 - Aug 2014
      • Hooversville, PA

      ●Managed social media presence to effectively communicate brand●Developed new marketing strategies based on competitive advantages●Researched new markets and clients to determine acquisition potential●Designed and wrote e-newsletter for distribution●Assisted in both long-term and short-term stra...

    • Intern
      • Aug 2011 - May 2012

      ●Setup for fundraisers ●Filed and collected information●Assisted clients with equipment rental●Collected donations●Assisted donors●Acted as a receptionist

Education

  • Juniata College

Suggested Services

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Industry Focus. “Marketing and Advertising”

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