Experience

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  Trade Nation

  • United Kingdom
  • Financial Services
  • 100 - 200 Employee

  • Content Marketing & Social Media Lead

    • Apr 2023 - Mar 2024

    I lead the development and execution of global content strategies, working closely with internal and external partners, including prestigious organizations like Aston Villa Football Club. I oversee content creation, manage a team of creators, and collaborate with third-party agencies to ensure high-quality and timely delivery. I also optimize partnership benefits through strategic content planning and support the Performance Marketing team while maintaining website content excellence.I optimize channels such as social communities, brand partnerships, and paid campaigns. I have assisted with the rebranding of Trade Nation and the development of their new website, played a pivotal role in content integration, and successfully managed content partnerships, including high-profile collaborations with Aston Villa FC and Wolverhampton Wanderers FC. Furthermore, I am currently in the process of revitalizing Trade Nation's social media presence.

  • Content Marketing Manager

    • Oct 2022 - Mar 2023

    My successful in-housing of social media function from our former agency, SHARE Creative, within 6 months led to a promotion to Content Marketing Lead. I built a team of content executives to manage the expanded in-house function.

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  Cutting Edge Zimbabwe

  • Harare, Zimbabwe

  • Marketing Manager

    • Oct 2020 - Jun 2022
    • Harare, Zimbabwe

    Marketing the international brands: HUSQVARNA, GARDENA, Wood-Mizer, Rolux and HunterMy experience in digital marketing spans across various platforms, including Google, Facebook, Instagram, and TikTok. I successfully established new social media presences for Rolux ZW and Gardena ZW on Instagram and Facebook, while also managing existing accounts for other brands. On TikTok, I spearheaded the creation of a channel for Cutting Edge/Husqvarna, generating impressive viewership with videos exceeding 30,000 views.Beyond social media, I possess skills in email and WhatsApp marketing, crafting effective campaigns that resonate with target audiences. Additionally, I have experience in website development, having built websites for Cutting Edge and the Husqvarna Mud Run. My creative talents extend to graphic design, where I've produced visuals for social media, emails, print advertising, point-of-sale packaging, and even outdoor billboards and signage. Furthermore, event planning and execution are core strengths of mine. I've led my team in organizing and sponsoring events such as The Annual Garden Show, Golf Days, and Agricultural Shows. My ability to organize successful events was particularly evident in my work on the Husqvarna Mud Runs. Here, I streamlined the registration process by creating an online platform, developed a website, coordinated the entire event, and secured double the number of corporate sponsors, bringing the total to 94 companies. These efforts resulted in an impressive turnout of 4,200 attendees and a significant fundraising achievement: US$80,546.00 for Kids Cancer in Zimbabwe.My marketing expertise encompasses strategizing sales campaigns for various brands, ensuring consistent brand presentation and profiling through updated point-of-sale materials that adhered to international standards. This also involved budgeting, planning, and generating comprehensive reports for informed decision-making.

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  Muruwe Zimbabwe

  • Harare, Zimbabwe

  • Freelance Social Media Manager

    • Sep 2020 - Sep 2020
    • Harare, Zimbabwe

    Assisted with the branding of their 3 Muruwe brands: LEDlite, STRAPlite and Recharge Media. Social media strategy creation: developed social media objectives, content pillars, tone of voice guidelines, and posting schedules to help the clients hit their business goals. Created and posted the first month of content on Facebook, Instagram, Twitter, and LinkedIn.

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  Coopr

  • Rotterdam Area, Netherlands

  • Marketing Internship

    • Mar 2020 - Apr 2020
    • Rotterdam Area, Netherlands

    Together with the Rotterdam based PR company Coopr, Erasmus University Rotterdam has set up a Practical Honours Project for 10 excelling students to bridge the gap between PR and content marketing theory and practise. During interactive evening sessions, we had the opportunity to learn more about the field of PR from Coopr professionals. These sessions focused on insights, creativity and strategy, content creation, news management, digital/social media, and pitching. Throughout the project, all students worked on a Marketing and PR pitch for a Coopr client, which was Chaudfontaine (a Coca-Cola brand) in our case, thus further realizing the perfect combination between theory and practice.

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  Reliable English School (RES)

  • Hanoi, Vietnam

  • English Second Language Teacher

    • Jan 2019 - Jun 2019
    • Hanoi, Vietnam

    Taught Vietnamese children between the ages 5-13 English as a Second Langauge (ESL)

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  Die Matie Stellenbosch University Newspaper

  • Stellenbosch, South Africa

  • Sports Journalist

    • Jun 2018 - Dec 2018
    • Stellenbosch, South Africa

    Interviewing, writing, sourcing photographs, layout and publishing weekly sports articles.

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  Hartenberg Wine Estate

  • Stellenbosch, South Africa

  • Wine Tasting Hostess & Consultant

    • Jan 2018 - Dec 2018
    • Stellenbosch, South Africa

    Educated; entertained and promoted the wines to all visitors to the winery/tasting room.Assisted with hospitality special events as needed and represented the brand at outsidefunctions.

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  Bilton Grange Preparatory School

  • Rugby, United Kingdom

  • Teacher Assistant and Coach

    • Jan 2015 - Dec 2015
    • Rugby, United Kingdom

    Responsibilities included:- Coaching hockey, netball, rounders and swimming- Assisting in the primary and pre-prep classrooms with all their studies

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  La Roseraie Boutique Hotel

  • La Nouvelle, France

  • Hostess

    • Aug 2015 - Sep 2015
    • La Nouvelle, France

    Responsibilities included:- Hostessing- Cooking for an average of 12 people- Cleaned the guest rooms- Waitressed at all meals

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  OUT OF AFRICA Magazine

  • Harare, Zimbabwe

  • Volunteer

    • Dec 2013 - Dec 2013
    • Harare, Zimbabwe