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Natalie Welch

All Blacks Performance Labs Manager at New Zealand Rugby
Intro Book
Natalie Welch, a seasoned marketing professional with 6 years of experience in brand management and project coordination, holds a Post Graduate Diploma in Business and a Bachelor of Science degree, based in Auckland, New Zealand.
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Location
Auckland, Auckland, New Zealand, NZ
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Bio

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Natalie Welch is a seasoned marketing and brand management professional with a proven track record of driving growth and success in the New Zealand market. As the All Blacks Performance Labs Manager at New Zealand Rugby, she led high-performance teams to deliver exceptional results. Prior to this, Natalie held senior roles at The Griffins Food Company, where she spearheaded the launch of Snackachangi Chips, the fastest-growing premium potato chip brand in NZ. Her expertise spans project management, brand management, and stakeholder engagement, with a strong background in marketing and business development.

Experience

  • New Zealand Rugby
    • Auckland, New Zealand
    • All Blacks Performance Labs Manager
      • Apr 2023 - Sep 2023
      • Auckland, New Zealand

  • The Griffin's Food Company
    • New Zealand
    • Food and Beverage Manufacturing
    • 300 - 400 Employee
    • Senior Brand Manager and then Project Manager
      • Aug 2017 - Feb 2022

      Senior Brand Manager and then Project Manager for the Private Label & Contract Manufacturing team.Most rewarding highlights include bringing to Market Snackachangi Chips, the fastest growing premium potato Chip Brand in NZ 2020-2022.

    • Key Account Manager
      • Jan 2017 - Aug 2017

      Key Account Manager for FSNI

    • Project Manager
      • Jul 2016 - Jan 2017

      Project Manager in the Private Label and Contract Manufacturing team. Responsible for working with internal and external stakeholders to deliver NPD for our customers, on time and on budget.

    • Senior Brand Manager
      • Mar 2016 - Jul 2016

      Covering a contract position in the Biscuits Team.

  • Sysmex New Zealand Ltd
    • Marketing Coordinator
      • May 2012 - Jun 2013

  • GlaxoSmithKlein NZ
    • Auckland City
    • Medical Marketing Manager
      • Nov 2008 - Mar 2009
      • Auckland City

      Contract Position to cover maternity leave. I finished up to care for my own children until they all started school.

  • Johnson & Johnson NZ
    • Newmarket, Auckland
    • Senior Brand Manager
      • Feb 2007 - Nov 2008
      • Newmarket, Auckland

  • Pfizer NZ
    • Mt Eden Auckland
    • Senior Brand Manager
      • Nov 2006 - Feb 2007
      • Mt Eden Auckland

  • Pfizer
    • Mt Eden, Auckland
    • Product Manager
      • 2001 - Jan 2005
      • Mt Eden, Auckland

  • Warner Lambert, Auckland
    • Auckland
    • Assistant Product Manager
      • Nov 1998 - 2001
      • Auckland

Education

  • 1999 - 2001
    Auckland University
    Post Graduate Diploma in Business, Marketing
  • 1989 - 1992
    University of Waikato
    Bachelor of Science (BSc), Geological and Earth Sciences/Geosciences

Suggested Services

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Industry Focus. “Spectator Sports”

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