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Natalie Lerman is a seasoned retail professional with expertise in merchandising, trend analysis, and fashion buying. She has 8 years of experience at Starbucks, where she held various roles including Program Manager and New Product Introduction Manager II. Prior to that, she worked at Eddie Bauer, Amazon, Steve Madden, and Alpha Garment Group, honing her skills in visual merchandising, product planning, and inventory management. She holds a Bachelor of Science degree in Fashion Merchandising from Kent State University.

Experience

    • Manager of Program Management (Temporary Role)
      • Mar 2024 - Present

    • Program Manager
      • Oct 2022 - Mar 2024

    • New Product Introduction Manager II
      • Jul 2021 - Oct 2022

    • New Product Introduction Manager
      • Sep 2019 - Jul 2021

    • Sr Supply Planner
      • Jun 2016 - Aug 2019

    • United States
    • Retail
    • 700 & Above Employee
    • Merchandiser
      • Aug 2015 - Jun 2016

      • Define product needs by department that align with divisional objectives and manage product assortment• Create initial seasonal unit forecast for US stores, CA stores, and Direct• Analyze weekly sales/inventory; identifying chase and markdown opportunities and reacting to trends in the business• Collaborate with cross-function teams to drive targeted marketing material, allocation, promotions, and markdowns• Ecom, Catalog, Visual, and Creative proofing

    • Planner/Planning Analyst
      • Sep 2014 - Aug 2015

      • Constructed style and category level plans to align with divisional sales forecast and movement in the market• Developed precise buys by employing trend knowledge and analyzing historical selling data• Created strategic allocation strategy for high-volume, high-ticket, tight-buy merchandise by interpreting regional salestrends

  • Amazon
    • Seattle, washington
    • Brand Specialist
      • Jan 2014 - Sep 2014
      • Seattle, washington

      • Exclusively managed $65M ASICS footwear business, driving a 20% increase to plan within the first 6 months• Executed all brand related Site Merchandising including detail page content and selection of editorial features• Created and managed seasonal assortment plans, replenishment, and inventory levels• Drove subcategory related process improvements, simplified by-size ordering, maintained subcategory OTB

    • United States
    • Retail
    • 700 & Above Employee
    • Buyer
      • Dec 2012 - Dec 2013

      • Integral part of the Outlet Division Launch initiative team, which included market research, initial buy plans, andvisual merchandising for the entire division• Managed $25M Outlet business for 18 stores• Oversaw all line building, product orders, and distribution of merchandise based on performance and key metrics• Developed seasonal merchandising plans, engaged in regular store visits, and merchandised all Outlet locations• Directly contributed to the creation of all marketing; including signage, promotions, and directives

    • Associate Buyer
      • Mar 2011 - Dec 2012

      • Created all new store assortments while partnering with visual merchandising, planning, and operations departmentsto ensure accurate SKU count and capacity• Established and applied working knowledge of receipt and assortment plans, and the Open-to-Buy• Participated in all Outlet openings including store merchandising and inventory

    • Assistant Buyer
      • Oct 2010 - Mar 2011

      • Worked hand-in-hand with division president to launch Outlet division; issued all PO’s and allocated all product• Managed all replenishment buys and partnered with line building and planning teams on new product

    • Brand Manager/Sales Assistant
      • Jan 2010 - Oct 2010

Education

  • Kent State University
    Bachelor of Science, Fashion Merchandising

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