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Bio

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Natalie Lambert is a seasoned marketing professional with expertise in marketing automation, CRM, SaaS, and project management. She has held senior roles at Glossier, Inc., Dynamo, Lightspeed POS, and Lagoa, where she managed teams, projects, and clients across various industries. She holds a Doctor of Philosophy (Ph.D.) in Chemical Physics from University College London and a Bachelor of Science (B.Sc.) in Chemistry from Concordia University.

Credentials

  • Marketo Expert
    Marketo
    Apr, 2015
    - Apr, 2026

Experience

  • Glossier, Inc.
    • Montreal, Canada Area
    • Senior Program Manager, Data
      • Oct 2017 - Dec 2018
      • Montreal, Canada Area

      I managed the processes and the communication, both internal and external to the Data team, that ensured we delivered the data products and services the business required, efficiently and with high quality. The Data team consisted of Data Engineering, Data Science, Analytics and Business Intelligence sub-teams, across two locations (New York and Montreal).Responsibilities:- Working with the team to translate high-level, short- and long-term business goals into team, sub-team and team member goals, and defining the projects and deliverables required to achieve them. - Monitoring projects to ensure they are on track and to manage scope creep. - Regularly re-evaluating whether priorities have evolved and course correction is required. - Developing processes that are repeatable and scalable to optimize team efficiency, productivity and sanity.- Constantly coordinating between sub-teams to ensure that projects don’t get stuck in “waiting for info/feedback” status.- Planning and leading sprint planning meetings and retros, as well as weekly 1-on-1's with each team member.- Organizing and facilitating regular team offsite meetings to review team goals and priorities, discuss what is working and what isn’t, align as a team and move forward together.- During constant change in team structure, priorities and leadership, offering team members coaching, career guidance, moral support and encouragement. - Providing feedback to the team and asking for feedback. Encouraging open, blameless and accountable communication.- Developing and proposing ideas for future work.

  • Dynamo
    • Montreal, Canada Area
    • Project Manager
      • Jul 2017 - Oct 2017
      • Montreal, Canada Area

      In October 2017, Dynamo was acquired by Glossier (its largest client). Dynamo was a digital creative agency that specialised in custom e-commerce experiences and marketing websites. As Digital Project Manager, I was responsible for managing the client relationship and managing projects end-to-end. With the Head of Projects, I was also responsible for developing internal processes to improve the business’ efficiency and profitability.

  • Lightspeed POS
    • Montreal, Canada Area
    • Digital Marketing Specialist
      • Apr 2014 - Nov 2015
      • Montreal, Canada Area

      I assembled and managed cross-departmental teams to design, plan, execute and optimize projects related to digital marketing automation and customer data management. Responsibilities:- Determination of project goals, expectations, objectives, KPIs and timelines with executive management. - Regular and transparent communication about progress and any foreseen changes in the work plan.- Adapting the work plan as needed throughout discovery, design, build, QA, delivery and feedback, until final approval. - Ensuring that deliverables are of the highest quality, but also knowing when to stop.- Management of team members/stakeholders from virtually all departments across different companies, languages and time zones. - When appropriate, development of templates for assets and work plans to improve efficiency when repeating projects of a similar type.- Developing and proposing ideas for future work.

  • Lagoa
    • Montreal, Canada Area
    • Marketing Manager
      • May 2013 - Dec 2013
      • Montreal, Canada Area

      I was the first marketing hire at Lagoa. Within 6 months, I had helped build and was co-managing a team of six designers, copywriters, web developers and marketers, as well as an external PR firm. In 2014, Lagoa was acquired by Autodesk.Responsibilities:- Management of the marketing, PR and events calendar. Planning and execution of all activities related to product launches, webinars, contests, tradeshows, etc. - Working closely with the product manager on sprints and releases.- Identification of and monitoring KPI’s.

  • ÉcoRessources Consultants
    • Montreal, Canada Area
    • Project Manager
      • Nov 2007 - Dec 2012
      • Montreal, Canada Area

      I was project manager for scientific, economic and policy research projects related to energy and the environment. I also acted as account manager for my clients from international, national, provincial and municipal governments and organizations. My projects always came in under budget and I had a high rate of repeat business.Responsibilities:- Management of projects ranging from multi-week to multi-year timelines.- Research and preparation of project proposals.- Assembling and managing project teams of up to 10 consultants and up to 3 firms.- Preparation of budgets, timelines and work plans and ensuring their execution.- Organizing and leading project post-mortems.- Management of client relationships, ensuring transparent and regular communication, setting limits and adjusting expectations when necessary, proposing ideas for future work, etc.- Development of templates for proposals, project assets and work plans to improve efficiency when repeating projects of a similar type.

    • Financial Security Advisor
      • Oct 2006 - Oct 2007

Education

  • 2001 - 2005
    University College London, U. of London
    Doctor of Philosophy (Ph.D.), Chemical Physics
  • 1997 - 2001
    Concordia University
    Bachelor of Science (B.Sc.), Chemistry
  • ISSH

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Industry Focus. “Personal Care Product Manufacturing”

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