Experience

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  Brandbuildr Ltd

  • United Kingdom
  • Advertising Services
  • 1 - 100 Employee

  • Chief Marketing Officer

    • Feb 2022 - Present

  • Group Marketing Director

    • Aug 2021 - Jan 2022

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  The Dining Club Group

  • United Kingdom
  • Marketing Services
  • 100 - 200 Employee

  • Marketing Director

    • May 2021 - Aug 2021

    I originally joined the business as Head of marketing in 2018 responsible for B2C marketing which covered Brand, Creative, PR, Social, Influencers, CRM & Campaigns across 3 brands; tastecard, gourmet society & Hilife before growing my remit to include and digital/performance marketing and B2B marketing for the group over the course of the 3 years. Reporting in to the CMO, we successfully relocated & restructured the entire marketing team from Huddersfield to central Manchester, implementing the operational rhythm from scratch inline with the overall business direction.Throughout my time at DCG I remained part of the business leadership team proactively implementing change and running the day to day of the business. At DCG I have successfully rebranded & repositioned the core B2C brand; tastecard to become more than just a discount dining brand along with repositioning and restructuring Ello Media to Ello as part of the wider group restructure which will be launching in October 2021. Performance wise i was responsible for delivering the Hands off!, Two4One & House of Food activations whilst also increasing sign ups and customer lifetime value.

  • Marketing Director

    • May 2021 - Aug 2021

  • Head Of Marketing

    • Jul 2018 - May 2021

  • Head Of Marketing

    • Jul 2018 - May 2021

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  InTheStyle.com

  • Manchester, Greater Manchester, United Kingdom

  • Head Of Marketing

    • May 2017 - Jul 2018
    • Manchester, Greater Manchester, United Kingdom

    At InTheStyle.com I worked as Head Of Marketing, managing a team of 15 people across marketing and creative. Focussing on brand marketing my key areas of responsibility included; social media, outreach, collaborations, creative & branding however during my first 6 months I managed all aspects of brand as well as digital marketing. I have successfully executed collaborations and multiple campaigns with Tammy Hembrow, Pia Mia & Sarah Ashcroft with key global deliverables in mind to achieve business and personal KPI’s.

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  Public Desire

  • Manchester, United Kingdom

  • Marketing Manager

    • Mar 2015 - May 2017
    • Manchester, United Kingdom

    Working at Public Desire as the Marketing manager I was responsible for all marketing, branding & creative activity across the business. During my role I looked after a team of 14 across marketing, social media, blogger outreach, creative, graphics, studio, paid marketing & affiliates. My daily tasks are similar to those detailed in my previous role at Fashion Union. Key achievements at PD include growing the teams, reaching 1 million Instagram followers, setting up all of the digital media and increasing gross revenue by 122% in 2016 through international expansion, improved social media, outreach and a huge re-brand & PR Story. I was soley responsible for the Hailey Baldwin collaboration from selection, contract negotiation to creative execution and marketing strategy. Additionally, I expanded the team from 3 to 15 across creative and marketing.

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  Freelance

  • North West

  • Digital Marketing Consultant

    • May 2013 - Mar 2016
    • North West

    Freelance Digital Marketing Consultant specialising in Social Media & Email marketing with over 8 years experience in house and on a freelance basis. I’m currently working across a variety of brands and sectors including Retail & Consumer, Technology, Hospitality & Leisure, Automotive and Insurance. I work with the majority of brands directly however some I consult for via an agency that I also consult for.Each clients requirements are unique so I offer a range of digital services to to fit in with theircurrent structure. Services include Strategic planning, Creating and implementing Email Marketing structures, Content Management and Copywriting, Affiliate marketing, Mobile Marketing and Social Media Marketing of which I specialise.Webstise.co.uk is the agency I work alongside and my clients here inclide: Oddbins, Tactus, Vintage Styler, Soccer Store, Little Black Dress, Daisy Street and Webtise itself. Here I assist with Social Media Start Up, Content Strategy, Reporting and Analysis. I have experience using Social Annex, Hootsuite, Offerpop, Tweetdeck, Radian 6, Buddy Media, Wildre, Sprout Social, Klout, Google Analytics, Gigya and all the native social platforms that collate insights.

• 

  Fashion Union

  • Manchester, United Kingdom

  • Marketing Manager

    • May 2014 - Jan 2015
    • Manchester, United Kingdom

    From May to September, Fashion Union was one of my freelance clients then from September to January I was a full time employee. Here I directly managed 4 members of staff; graphic designer, social media executive, marketing interns x 2 along with being the general office manager overseeing all staff, general admin and all recruitment.During both my freelance and full time position my duties remained the same and included the below:- Process Implementation/structure across all marketing channels- Creation and implementation of marketing plan- Streamline the design process- Managing and executing the social media and blogger outreach strategy- Email strategy, analysis and reporting- Successful integration from Silverpop to Bronto- Managing the PR company- Affiliate marketing- Assistance with TV advert planning, execution and analysis- Managing SEO/PPC agency - Defining KPI's- Monthly reporting- Reporting to key business stakeholdersKey achievements whilst at Fashion Union were a 54% increase in traffic, 55% increase in email revenue and 26% increase in overall conversion.

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  PrettyLittleThing.com

  • Manchester, United Kingdom

  • Social Media Marketing Manager

    • Nov 2013 - Mar 2014
    • Manchester, United Kingdom

    Here I worked as the Social Media Manager looking after a small team of 3: Marketing Executive, Social Assistant & Videographer along with overseeing the social customer care aspect of the business. The main part of my role was to build the social strategy in to all marketing campaigns, set up a robust reporting system and to streamline processes within the marketing department. Defining KPI’s and a measurement strategy for the team to work was a key element of my role, of which I presented weekly to key stakeholders.Within my position I also set up and managed the blogger outreach strategy which allowed me to work closely with the PR agency and become involved in event planning. The company blog content strategy and creation also fell under my responsibilities.Email strategy, analysis and reporting was an area I looked after due to the structure and age of the brand along with my previous experience.

• 

  Missguided Ltd

  • Manchester, United Kingdom

  • Social & Email Marketing Executive

    • Nov 2009 - Oct 2013
    • Manchester, United Kingdom

    During my time at Missguided I worked across a variety of roles including; Web Coordinator, Designer, Creative Marketing Executive, Social Media and Email Marketing Executive and finally Social Media Executive. Working across a variety of roles allowed me to multi skill, understand and contribute to many areas of digital marketing whilst also specialising in my final role. Working as a Social Media Executive this role primarily involved managing, developing, implementing, monitoring, analysing and reporting on activity across all 10 of Missguided’s social channels to assist the overall marketing strategy to meet the business objectives. The social media channels I looked after (from creation) include Facebook (500k), Twitter (100k), YouTube, Tumblr, Pinterest, Instagram (250k), Linkedin, Google+, Vine, Polyvore and the Missguided blog. Some channels were across 3 territories.Other key responsibilities included managing the digital agency and social customer care advisors to maintain the appropriate level of responses. I also worked closely with the in-house PR officer instigating PR creatively and drive traffic to the site through the use of competitions and key influencers via their SM channelsEmail Marketing was once a large part of my role from managing, designing, implementing and analysing all email requirements. During the 4 years we have successfully achieved +25% open rate, +3% CTR and grew the database from 0 to +800,000 subscribers. I successfully managed the integration across 2 new ESP's over the 4 years; Lyris and Responsys.

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  Redfoot

  • Bacup, Rawtenstall

  • Brand Development Executive

    • Nov 2008 - Oct 2009
    • Bacup, Rawtenstall

    Working as a Brand Development Executive I successfully coordinated the re-brand of Redfoot. The re-brand included re-designing the website, creating a new slogan, creating a new ad style and planning an ad campaign which included a feature on GMTV. My other duties included managing the website, PR, packaging design, creating a concept for Redfoot Men’s and the Redfoot Zippyboot, attending trade shows and creating the new Redfoot images from concept stage right through to re-touching the images. Since I began at Redfoot I increased the newsletter database figures by 300% using various promotional and marketing techniques. My time at Redfoot gave me the opportunity to grow the brand as well as myself gaining sound knowledge of all areas of marketing.

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  UCLAN

  • United Kingdom

  • Student

    • Sep 2004 - May 2008
    • United Kingdom

    BA Hons, Fashion and Brand Promotion – Covering a diverse range of areas from digital photography, graphics, trend forecasting, design, marketing and campaign planning. Our course won awards for both the strategic and creative marketing. (2:1)

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  Mary Lally Associates

  • London, United Kingdom

  • Work Experience PR

    • Apr 2006 - Jun 2006
    • London, United Kingdom

    This was a voluntary position consisting of 3 months in London where I took on the role of the Junior PR Officer. My main responsibilities were merchandising the show room, being responsible for all the samples, booking garments in and out, sending imagery to press, writing and sending press releases, chasing outstanding samples with press/clients and gathering and presenting coverage for clients.