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Bio

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Natalie Cochran is a creative professional with extensive experience in various fields. She holds a Bachelor's degree in Brand Management from Vega School, and has also completed a UX Masterclass in Information Architecture and a Digital Strategy in Building Brands from Vega School. Natalie has worked as a Creative Director at Digital Path, where she produced online and offline visual solutions for brands, and as an Art Director at The Creative Counsel, where she developed innovative ideas for advertising campaigns. She has also held roles as a Graphic Designer, Studio Manager, and Account Manager, demonstrating her versatility and expertise in multiple areas.

Experience

    • Creative Director
      • Sep 2015 - Present
      • Gauteng

      Responsible for producing online and offline visual solutions for brands in the digital sector, this includes UX Design, Social Media, Website Design, Mobile and any other additional media required by the business. Work closely with a content manager to generate creative ideas to fulfill the clients brief. Brand Management: Oversee all creative to ensure that the brand standards are maintained. Manage process from idea generation to full campaign roll-out.

  • The Creative Counsel
    • Johannesburg Area, South Africa
    • Art Director
      • Dec 2013 - Aug 2015
      • Johannesburg Area, South Africa

      Started as a Designer and within 3 months moved up to Art Director. Responsible for producing innovative ideas for the visual elements of advertising campaigns in all kinds of media incl. POS, Activation builds, In-store promotions, Digital/Social media and any additional media required. Work closely with a copywriter to generate creative ideas to fulfill the clients brief. Pitching ideas to client service representatives as well as clients.

    • Head Of Design
      • Mar 2012 - Nov 2013

      Studio Manager for a Corporate Events Company. Designer for all collateral online and offline. Manage all studio workflows to ensure timeous delivery. Production: Managing the full through-the-line production of all creative workflow elements to support business objectives. Oversee all creative (design and copy) to ensure that brand standards are maintained. Working at Events including set-up, client interaction, service and product sales after Talks.

    • Graphic Designer
      • Nov 2010 - Feb 2012

      Graphic Designer, Conceptualizing, Logo Design, Newsletter Layouts, Brochures, Leaflets, Photography. Proficient in CS5 Creative Suite

    • Account Manager
      • Jun 2006 - Oct 2010

      Managing 13 of the top manufacturers in the Pharmaceutical industry, Identifying and analysing queries: assessing the situation and implementing solutions, Quarterly reviews with key clients with regard product performance in market, New business: bring in new contracts Build detailed sales and account plan to ensure growth, Revenue target set per quarter/client, Manage client satisfaction.

Education

  • 2019 - 2019
    Bakery Digital
    UX Masterclass: Information Architecture, UX and UI Design
  • 2016 -
    Vega School
    SLP: Digital Strategy in Building Brands
  • 2002 - 2004
    Vega School
    Bachelor's degree, Brand Management
  • 1997 - 2001
    The Hill High School
    Matric

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Industry Focus. “Business Consulting and Services”

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