Experience

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  Title Nine

  • United States
  • Retail
  • 100 - 200 Employee

  • Key Holder

    • Jul 2022 - Present

  • Sales Associate

    • Mar 2022 - Jul 2022

    Use my experience as a female athlete and adventurer to sell outdoor gear and apparel to similarly minded customers.

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  Queen Anne Elementary

  • Fundraising Co-Chair

    • Sep 2010 - Jun 2015

    Fundraising Chair. Utilized merchandising experience to achieve record results for fundraising activities. Recruited and managed teams of volunteers. Raised $1.3 million over 5 years, funding critical school programs.

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  Sundance Catalog

  • Divisional Merchandise Manager

    • Sep 2002 - Aug 2003

    Managed apparel and accessories division, the company's primary growth and profitability driver.

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  SUNDANCE CATALOG COMPANY

  • General Merchandise Manager

    • Jan 2002 - Jan 2003

    Managed all aspects of merchandising across all product categories. * Developed seasonal and catalog specific merchandise plans. Divisional Merchandise Manager, Apparel and Accessories 2002 Managed apparel and accessories division, the company's primary growth and profitability driver. Grew apparel from 37% to 55% of company demand, exceeding plan by 32%. * Developed comprehensive merchandise strategy to optimize the product development and design process. Achieved margin improvement of 5.6 points over previous year. * Increased the percentage of Sundance exclusive branded apparel from 25% to 65% of total. **Streamlined corporate-wide processes, improving inventory visibility and achieving 80% fill rate

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  TravelSmith Outfitters

  • Vice President of Merchandising

    • Jan 1998 - Jan 2002

    Head merchant of travel clothing and accessories catalog . Responsible for growing the business from $7 million to over $125 million in sales in less than 7 years. * Developed over 200 TravelSmith branded clothing and accessories products. Built strong TravelSmith brand. Established clear product leadership over strong competitors such as L.L. Bean Traveler, Norm Thompson, and Orvis. * Shifted the catalog from primarily third party sourcing to 90+% in-house designed products. Improved initial gross margin by 5 points in 2 years while simultaneously lowering average price point. Stabilized return rate while shifting balance of sales towards women's apparel. **Built, managed and grew a team of 15 merchants and technical designers that consistently set the product direction for the industry **Delivered constant stream of innovative travel products and their headlines, including: Double your wardrobe options with The Reversible Dress, Dress Up Anything Cardigan packs in the space of a passport, Rolling Ballistics Luggage is built for a lifetime of travel, and Men's Microfiber Travel Shirt travels for days without a rumple. * Developed new merchandising database to streamline the communication of product information throughout the company, enabling better and timelier analysis of sales, returns, and contribution.

  • Director of Apparel

    • Jan 1997 - Jan 1998

    Managed product development and merchandising for all women's and men's apparel products. **Created The Indispensable Black Travel Dress, the most successful travel item in terms of sales and profits in company history. The Black Dress was promoted heavily in company advertising and was a strong catalyst in growing the TravelSmith brand. It was a key driver of overall company growth, quickly growing to 10% of total company sales. It was widely copied by virtually every other apparel cataloger. . **Worked closely with fabric mills throughout the world to develop innovative new uses for new leading edge fabrics. Designed shirts using Woven Coolmax. Developed the first products using waterproof cotton. Pioneered the use of technical fabrics, such as Supplex, Coolmax and microfleece, in non-active silhouettes. **The company's highly differentiated product line enabled TravelSmith to achieve strong profitability with over 13% EBIT, well above the industry average.

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  Women's

  • Product Manager

    • Jan 1995 - Jan 1997

    Joined TravelSmith as employee 15 and first merchant. Managed the entire product development process for the women's line: idea generation, design, sourcing, fabric and color selection, fittings, specifications and production. Determined optimal product positioning and pagination in catalog. **Grew business 122% to $10.7 million for first full season, exceeding plan by 20%. **Doubled the number of women's items from previous season. Introduced petite sizing. Grew women's business from 25% to 37% of total business.

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  OLD NAVY CLOTHING COMPANY

  • Assistant Merchandise Manager

    • Jan 1994 - Jan 1995

    Developed private label women's sweater and knit assortment for rapidly growing clothing chain. Edited assortment presented by design team. Managed sourcing and production processes. **Achieved 66.7% growth for season against plan of 63% and total company growth of 52%.

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  Petite Separates

  • Assistant Buyer

    • Jan 1993 - Jan 1994

    Selected and developed branded and private label merchandise for Petite Separates departments. * Achieved 55% growth and $10.7 million sales volume for Fall 1993 season, 15% above plan.

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  Liz Claiborne Petites

  • Assistant Buyer

    • Jan 1992 - Jan 1993

    Bought Liz Claiborne Petites line, incorporating more novelty into assortment. Created ad strategy for "Salute to Liz" campaign, incorporating ROP to increase awareness of events. * Generated 12% year-to-year increase during first week of program and 17% increase on the day the ROP dropped.

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  Macy's West

  • Sales Manager, Expressions and Impulse Department

    • Jan 1991 - Jan 1992

    Managed a $3 million women's contemporary sportswear department. Managed staff of 12. * Grew business 13.1% in six month spring season, compared to store growth of 5.1%. * Consistently achieved 125% of personal sales goal.

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  Liz Claiborne Department

  • Sales Manager

    • Jan 1990 - Jan 1991

    Managed a $1.6 million Liz

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  DIGITAL EQUIPMENT CORPORATION

  • Marketing Manager

    • Jan 1987 - Jan 1989

    Managed marketing programs and new product development activities for a new electronic publishing product. Developed and implemented new product launch campaign.

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  DATA RESOURCES, INC

  • Consultant

    • Jan 1983 - Jan 1985

    Managed teams of economists and programmers to sell to and support client accounts for this market leading economic forecasting and consulting firm.