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Natalia Torrijos

Creative Director + ADS Manager at HAIRATIN

Intro Book

Creative Director with a background in Advertising and Public Relations and a Master’s Degree in Digital Marketing, Advertising, and Graphic Design. Strong experience leading marketing projects, brand positioning, digital content, email and SMS marketing campaigns, CRM management, ecommerce, and creative team leadership. Currently coordinates strategies and creative teams for two international brands in the ecommerce and renewable energy sectors.

Verified

Location

Barranquilla , Atlántico, CO

Languages

Spanish Native or bilingual proficiency
English Native or bilingual proficiency

Skills

Project Management
Critical Thinking
Adobe Suite
CRM
Ecommerce
Meta Ads
Comunication
Leadership
Show all

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Rate

This rate is determined by the professional's skill set, client collaboration, experience and appearance on lineups.

$85.0

Hourly Rate

How This Rate is Calculated

Okay, let's see. I need to figure out Natalia Torrijos's hourly rate based on her profile. She's a Creative Director with experience in social media, digital strategy, and brand positioning. Her skills include project management, Adobe Suite, CRM, e-commerce, Meta Ads, and leadership. She's been working since at least 2018, starting as a Digital Marketing Intern and moving up to Creative Director roles.

First, her current roles are Creative Director + ADS Manager at two companies since 2023. That's about 1-2 years in a senior role. Before that, she was a Marketing & Content Specialist from 2021 to 2024, which adds another 3 years. Her education includes a Master's in Marketing, Advertising & Graphic Design and a degree in Advertising and Public Relations. She's bilingual in Spanish and English, which is a plus.

Looking at the location, she's in Barranquilla, Colombia. Rates can vary by region. But since she's working in digital roles, maybe she's targeting international clients. Creative Directors in the US can charge $100-$200/hour, but in Colombia, the rate might be lower. However, her expertise in e-commerce, Amazon, and Meta Ads could command higher rates. Her use of tools like HighLevel CRM, ActiveCampaign, and analytics platforms adds value.

Considering her experience level (around 6 years total, with 2 in leadership), and the fact she's managing teams and campaigns, maybe the rate is in the mid to high range for her region but adjusted for international standards. Maybe $50-$80/hour? But some senior freelancers in her field might charge more. Let me check average rates. For a Creative Director with her skills, maybe $70-$120. Since she's in a lower cost-of-living area but serving international markets, perhaps around $75-$90. Let's average that to around $85.

Bio

Creative Director with extensive experience in social media, digital strategy, and brand positioning. Skilled in managing cross-platform campaigns, leading creative teams, and optimizing content for e-commerce and Amazon. Proficient in CRM (HighLevel), email marketing (ActiveCampaign), and analytics (Google Analytics, Search Console). Proven track record of driving brand growth through strategic storytelling and data-driven insights.

Experience

NATION GREEN HOMES
- Creative Director + ADS Manager
  
  Jan 2023 - Present
  
  Management of Meta Ads campaigns and lead automation.
  Advanced use of the HighLevel CRM for lead management and communication workflows.
  Supervision of team deliverables, copywriting, and project execution aligned with brand standards.
  Task delegation and full marketing calendar planning (Asana).
  Use of Google Analytics and Google Search Console to optimize the brand’s digital positioning.
- Marketing & Content Specialist
  
  Jan 2023 - Apr 2024
  
  Creation of monthly content strategies for social media, blogs, and vlogs.
  Community management on Instagram, Facebook, and YouTube.
  Weekly email (ActiveCampaign) and SMS (Twilio) campaign creation.
  Management and ongoing updates of the Shopify website, including banner design, visual content, and strategic adjustments to improve conversions.
HAIRATIN
- Creative Director + ADS Manager
  
  Jan 2023 - Present
  
  Management of Meta Ads campaigns and Ecommerce operations (WordPress).
  Creative direction and supervision of the graphic design and community management team.
  Oversight of the wholesale sales division.
  Supervision of email marketing campaigns (ActiveCampaign) and SMS (Twilio).
  Full administration of Amazon Seller (listings, store, and ads).
  Performance analysis and continuous optimization of campaigns and content.
  Weekly strategic proposals to increase brand awareness and drive sales.
- Marketing & Content Specialist
  
  Jan 2021 - Apr 2024
  
  Creation of monthly content strategies for social media, blogs, and vlogs.
  Community management on Instagram, Facebook, and YouTube.
  Weekly email (ActiveCampaign) and SMS (Twilio) campaign creation.
  Customer service support via email, social media, and phone (Dialpad).
  Website catalog and graphic updates (WordPress), including SEO-optimized blog publishing.
  Development of performance reports (CPA, CTR, ROI).
FRESENIUS KABI
- Graphic Designer
  - Sep 2019 - Apr 2021
  Design and development of e-learnings for the internal platform.
  Graphic design and strategic planning for six different departments.
  Video editing and updates for the corporate website.
COOPERACIÓN INTERNACIONAL
- Corporate Development Executive
  - Oct 2018 - Jul 2019
  Organization of fundraising and events.
  Development of graphic campaigns in collaboration with external agencies.
  Web content editing and management.
  Coordination of over 3,000 volunteers and more than 180 solidarity initiatives.
NAVARRA WEB
- Digital Marketing Intern
  - Oct 2018 - Sep 2019
  Social media and website content development for over 15 clients.
  Brand concept creation, digital strategy development, and SEO implementation.
  Internal communication and rebranding for clients in the hotel and restaurant sectors.

Education

2018 - 2019

Nett Formación
Master’s, Marketing, Advertising & Graphic Design

2018 - 2019
2013 - 2017

Universidad de Navarra
Degree, Advertising and Public Relations

2013 - 2017
2011 - 2013

Marymount School
Bachelor's Degree, Bachelor's Degree

2011 - 2013

Services

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Natalia Torrijos

Refer a Friend to Get
100 Credits For FREE

$85.0

Hourly Rate