Experience

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  INprende LLC.

  • Executive Director

    • Jan 2019 - Present

• 

  Interamerican University of Puerto Rico

  • Puerto Rico

  • Business Development Professor

    • 2017 - Present
    • Puerto Rico

• 

  BL GROUP, LLC

  • Puerto Rico area

  • Business Developer & Marketing Strategist

    • 2014 - Present
    • Puerto Rico area

    ✔ Identified strategic business opportunity to Import and Distribute Colombian High-End Jewelry Line “Turmalina & Durando”, established and serve as key business driver with direct P&L accountability and Purchase & Marketing Budget Management. Direct planning, business objectives, buy-sales policies, sales forecasting, accounting, credit and collection and financial management, on-line social media strategies / off-line marketing and new business development.✔ Cultivated a sense of ownership and accountability; instilled shared vision, inspired excellence and collaborative focus sales and strength produced continuing organizational momentum for International jewelry line.✔ Developed strong following and loyal client base by fostering attentive, one-on-one service more in line with a personal shopper experience to launch new season collections, a critical strategy to increase sales.

• 

  CARVAJAL PULP & PAPER S.A.

  • Colombia

  • New Product & Business Developer / International Marketing Strategist

    • 2012 - 2014
    • Colombia

    ✔ Contracted to open new markets, expand specialty product portfolio of coated and uncoated papers, packaging boards and reams manufactured from sugarcane fiber and develop new business, targeting US Territory as principal market to Launch EARTH PACT, the Only Worldwide 100% Sugarcane-Ecological Paper.✔ Introduced paper made with agro-industrial residue, conceptualized concept strategic plan, identified customer segments where sales opportunities existed and wasted no time closing deals successfully in the US market. Managed Marketing Budget for International Markets.✔ Harnessing media sales and market knowledge, a hunter attitude, stellar presentation skills and an advertising solutions mindset have maintained a consistent pattern of exceeding companies expectations. Researched, analyzed and penetrated all targeted geographic territories for US.

• 

  Belcorp

  • Puerto Rico

  • Strategic & Commercial Planning Analyst

    • 2009 - 2010
    • Puerto Rico

    ✔ Developed, co-managed, and executed brand and seasonal strategies for L’bel Catalog for Puerto Rico Market- Cosmetics, Skin Care, Beauty, Fashion, Jewelry, Make-Up—advertising, pricing, and consumer promotions, product portfolio rationalizations, pipeline opportunities, consumer research and brand profitability working collaboratively with Finance and Demand Planning.

• 

  Johnson & Johnson

  • Puerto Rico

  • Marketing Intern

    • 2006 - 2009
    • Puerto Rico

    ✔ Initiated and measured Marketing and Category Management guidelines including strategic, tactic and brand management for Beauty Division: Neutrogena, Aveeno, Clean & Clear and Lubriderm. ✔ Created and developed strategic planning, marketing communications, advertising, pricing, trade/consumer promotions, partnership programs, and branding initiatives. Collaborated with outside ad agencies, sales and customer marketing teams, finance and Distributors in Puerto Rico, Dominican Republic, Trinidad & Tobago and Jamaica.