Experience

• 

  Yieldify

  • United Kingdom
  • Marketing Services
  • 1 - 100 Employee

  • Lead Product Designer

    • Apr 2023 - Present

  • Product Designer and Product Manager

    • Oct 2022 - Feb 2024

    As a Product Manager, I manage the Experiences Squad, which is responsible for developing all platform and design oriented features. I am mainly responsible for: - Understanding and contributing to the overall strategy of the product and business - Customer and Product Discovery- Defining and prioritising the squad backlog- Synthesising and documenting user research to help shaping product solutions, ensuring that clients, users and business needs are captured in the roadmap's direction.- Defining the product roadmapI am also responsible for the whole design strategy of the product, including: - The holistic user experience design - Interaction and visual design - Running internal and external usability tests for every feature prior to development - Spearheading the platform's redesign - Creating and developing a new design system for the platform, in close collaboration with platform Engineers, establishing a process and best practices related to documenting and expanding it.

  • Product Designer

    • Sep 2021 - Oct 2022

    At Yieldify, I am the sole Product Designer and I am responsible for developing and improving the end to end design process. I work in close collaboration with Product Managers, Engineers, Data Scientists, Services, Leadership and clients to constantly improve Yieldify's B2B platform, deeply oriented around the value it brings to clients, users and our client's customers, aligned with the business needs and goals. I am mainly responsible for: - Understanding and contributing to the overall strategy of the product and business - Customer and Product Discovery (continuously collaborating with product managers, services and engineers to set up a discovery process and follow it through)- Synthesising and documenting user research to help shaping product solutions, ensuring that clients, users and business needs are captured in the roadmap's direction - Facilitating cross-team and collaborative workshops to identify problems and opportunities as well as exploring and prioritising solution ideas - The holistic user experience design - Interaction and visual design - Running internal and external usability tests for every feature prior to development - Spearheading the platform's redesign - Creating and developing a new design system for the platform, in close collaboration with platform Engineers, establishing a process and best practices related to documenting and expanding it.

• 

  ITI UFSCar

  • Brazil
  • Higher Education
  • 1 - 100 Employee

  • Guest Lecturer

    • Jan 2021 - Mar 2022

    As Guest Lecturer, I am co-responsible for the conception, teaching and student evaluation in the module called "Product Discovery and Customer Development", which is part of the Innovation & Lean Startup MBA offered by ITI.

  • Mentor

    • Jan 2021 - Jul 2021

    I was a mentor of the "Innovation" module of the Innovation, Technology and Business Innovation MBA offered by ITI. In this course, I am responsible for supporting the lecturers during the synchronous activities, helping the students with their questions and giving feedbacks to their practical activities.

• 

  sigalei

  • Product Designer

    • Sep 2020 - Sep 2021

    At Sigalei, I was the lead product designer and I worked in close collaboration with the product, sales, CS, strategy and data teams to constantly improve the digital product, deeply oriented around the value it brings to the customers and users aligned with the business needs and goals. I was ma...

• 

  Catalyst

  • São Carlos, Sao Paulo, Brazil

  • Co-Founder

    • Apr 2020 - Apr 2021
    • São Carlos, Sao Paulo, Brazil

    Catalyst is a project that aims to help people who want to transition to a UX design career or want to learn design methodologies to improve their skills through a structured learning journey. As Co-founder, I help the team design the structure and the content of the workshops.

• 

  ONOVOLAB

  • Brazil
  • Facilities Services
  • 1 - 100 Employee

  • Product Manager and Facilitator

    • May 2020 - Sep 2020

    I co-managed and delivered a product/service called LAB, which is our own version of the Design Sprint, developed by my partner and I, adding data analysis and impact/effort measurement to it. I was mainly focused on developing and implementing design methodologies in small and large companies in order to discover and validate business models, product ideas and business strategy.I also built prototypes and conducted user testing and research in order to test and validate business and product hypothesis.I was also responsible for running experiments to iterate the product/service and making sure that all activities happen on schedule and follow a structured process.

  • Product Designer and Facilitator

    • Jan 2020 - May 2020

    During this period, I was responsible for making sure that the whole ONOVOLAB team was trained to use design methodologies. I co-developed a project to lead the team in order to create and develop new product/services for the company. I was also responsible for producing written content about design and innovation for ONOVOLAB's blog.

  • UX Researcher and Facilitator

    • Sep 2019 - Jan 2020

    As part of the Projects Team, which developed digital products for small and large companies, I was mainly responsible for running conception workshops (such as the Design Sprint) and conducting user research through the whole product development process. I was also responsible for creating prototypes and final layout for the digital products, as well as testing them with users.

• 

  Freelance

  • Freelancer Graphic Designer and Illustrator

    • Jan 2019 - Sep 2019
• 

  Freelance

  • São Carlos Area, Brazil

  • English Teacher

    • Feb 2014 - Sep 2019
    • São Carlos Area, Brazil

    English teacher from beginner to advanced level. Translator and interpreter Portuguese-English.

• 

  Universidade de São Paulo

  • Brazil
  • Higher Education
  • 700 & Above Employee

  • Researcher

    • Feb 2016 - Mar 2019

    MPhil thesis entitled "LONDON CALLING: THE ROLE OF CULTURE AND CREATIVITY IN THE MANAGEMENT OF A CITY-BRAND" held in the Institute of Architecture and Urbanism of the University of São Paulo under the supervision of Professor Dr. Ruy Sardinha Lopes and funded by the São Paulo Research Foundation (FAPESP).

  • Graduate Teaching Assistant

    • Jul 2018 - Nov 2018

    Teaching Internship of the University of São Paulo's Teaching Support Program. Course: IAU0648 - Introduction to Modern Architecture and Urbanism, taught by Professor Cibele Saliba Rizek and Professor Dr. Ruy Sardinha Lopes.

• 

  Contribuinte da Cultura

  • São Carlos Area, Brazil

  • Freelance Exhibition Project Designer

    • Sep 2018 - Nov 2018
    • São Carlos Area, Brazil

    Development of the graphic and exhibition design for the Sala de Espera das Artes (Art Waiting Room) project organised by Contribuinte da Cultura (Culture Contributors), a body of the Federal University of São Carlos (UFSCar).

• 

  University of East London

  • London, Greater London, United Kingdom

  • Visiting Researcher

    • Mar 2018 - Jun 2018
    • London, Greater London, United Kingdom

    Visiting Researcher at the Centre For East London Studies, University of East London.

• 

  Universidade de São Paulo

  • Instituto de Arquitetura e Urbanismo

  • Graduate Teaching Assistant

    • Feb 2017 - Jul 2017
    • Instituto de Arquitetura e Urbanismo

    Teaching Internship of the University of São Paulo's Teaching Support Program. Course: IAU0651 - Introduction to the Theory of Art, Architecture and the City, taught by Professor Cibele Saliba Rizek and Professor Dr. Ruy Sardinha Lopes.

• 

  Universidade de São Paulo

  • Instituto de Arquitetura e Urbanismo IAU-USP

  • Undergraduate Assistant

    • Sep 2015 - Nov 2015
    • Instituto de Arquitetura e Urbanismo IAU-USP

    Undergraduate assistant of the course Aesthetics II of the Architecture and Urbanism Undergraduate Programme at the Institute of Architecture and Urban Planning of the University of São Paulo, under the supervision of Professor Dr. Ruy Sardinha Lopes.

• 

  Ipê-Amarelo Arquitetura e Engenharia Ltda

  • São Carlos e Região, Brasil

  • Intern

    • Jul 2013 - Oct 2013
    • São Carlos e Região, Brasil

    Internship at the Architecture and Urban Planning Projects area.

• 

  Universidade de São Paulo

  • São Carlos e Região, Brasil

  • Researcher

    • Feb 2012 - Feb 2013
    • São Carlos e Região, Brasil

    Undergraduate Research titled "From creative economy to creative cities: Rio de Janeiro, the sporting events and the Porto Maravilha Project" held within the Institute of Architecture and Urbanism of the University of São Paulo, under the supervision of Professor Ruy Sardinha Lopes. Res...

• 

  Universidade de São Paulo

  • São Carlos

  • Undergraduate Teaching Assistant

    • Mar 2011 - Nov 2011
    • São Carlos

    Undergraduate assistant of the courses Social Studies (first half of 2011) and Introduction to Architecture and Modern Urbanism (second half of 2011 of the Architecture and Urbanism Undergraduate Programme at the Institute of Architecture and Urban Planning (IAU-USP) of the University of São Paul...