Experience

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  Ignite Reading

  • Senior Graphic Designer
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  EducationSuperHighway

  • United States
  • Civic and Social Organizations
  • 1 - 100 Employee

  • Graphic Designer

    • Mar 2020 - Present

  • Creative Marketing Manager

    • May 2019 - Mar 2020

    • Managed and led production of all visual aids for external use, translated complex information into easily digestible information, and increased engagement. Oversaw graphic designer and third party vendors, developed and edited content, curated creative briefs, led projects on print design and brand design, and tracked performance to inform decisions> Client welcome packet> Animated explainer videos and national video case studies> Infographics> Monthly newsletter• Developed detailed strategic project plans to encompass project goals, deliverables, and desired outcomes to create harmony within cross functional teams I oversaw • Enhanced process efficiency by implementing new systems such as Airtable, to organize and project manage all digital assets and content calendars• Managed largest social media campaign for national State of the States report for Linkedin, Facebook, and Twitter while overseeing six team members on the project

  • Associate Marketing Manager, Creative

    • Aug 2017 - May 2019

    • Increased audience engagement and user experience by leading the creative process on:> 21 live webinars, generating 66% attendance rate> Managed production, powerpoint design, content, copy edit, webinar platform, reporting, and email communications, driving a 23% open rate for all webinar email invites> Drove web design production for new webinar and video landing pages with the intention to optimize content engagement and help track better analytics to inform decisions• Designed clear visuals to help translate complex technical topics for target audiences, with Sketch and Adobe Illustrator to produce new, engaging email layouts, social media images, and monthly newsletter • Improved efficiency by integrating new webinar platforms (Readytalk Illuminate and GoToWebinar) to scale and enhance webinar program• Experience writing, designing, testing and reporting on email campaigns in Mailchimp• Utilized Salesforce to run reports and segment data for national marketing campaigns

  • Marketing Outreach Coordinator

    • Aug 2016 - Aug 2017

    • Responsible for developing, designing and executing state-specific marketing campaigns through email outreach, social media, and direct mail campaigns, which drove successful action and completion of goals• Improved customer retention by designing collateral to increase engagement • Led marketing strategy meetings to identify goals for each territory> Led team meetings on marketing progress of current projects to internal and external teams> Built relationships with multiple state partners to gain marketing support to reach target audiences

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  My Digital TAT2

  • San Carlos, CA

  • Social Media Marketing Associate

    • Mar 2016 - Aug 2016
    • San Carlos, CA

    • Implemented, executed, and managed Social Media outlets; Collaborated to develop social media best practices; Implemented Slack, Hootsuite, and Mailchimp platforms

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  Filice Insurance Agency

  • San Jose, CA

  • Junior Graphic Designer

    • Feb 2014 - Mar 2016
    • San Jose, CA

    Supported the marketing strategy by designing:• Branded marketing materials for sales meetings, trade shows and company executives such as infographics, multi-page booklets, and one pagers• Custom client banners and multi-page client brochures• Newsletters and email campaignsUpdate...

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  Naomi's Studio and Salon

  • West Hartford, CT

  • Traveling Makeup Artist

    • Jun 2011 - Oct 2013
    • West Hartford, CT
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  Eli Terry Elementary School

  • South Windsor, CT

  • Social Work Intern

    • Sep 2012 - Jun 2013
    • South Windsor, CT
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  Community Health Resources

  • United States
  • Mental Health Care
  • 400 - 500 Employee

  • Young Adult Community Treatment Team (YACTT) Case Manager

    • Feb 2011 - Aug 2012

    • Managed a caseload of 5 young adults with mental illness• Developed treatment plans and facilitated behavioral groups • Provided guidance and support to clients by helping them maintain housing, finances, insurance benefits, etc.

  • Intensive In-home Child and Adolescent Psychiatric Services (IICAPS) Case Manager

    • Jan 2010 - Feb 2011

    • Used evidence based practices to provide in home therapy and resources to children and young adults in need• Developed treatment plans with realistic and attainable goals