Experience

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  Buena Vibra Group

  • Puerto Rico
  • Advertising Services
  • 100 - 200 Employee

  • Creative Copywriter

    • Jan 2023 - Present

    Buena Vibra Group specializes in building extraordinary experiences for local and regional brands, advertising agencies, international record labels, management companies, and music artists. Through marketing, events, and content we have positioned ourselves as the most relevant creative and entertainment company in Puerto Rico, and subsequently, the Caribbean.

  • Jr Copywriter

    • Sep 2021 - Jan 2023

  • Social Media Manager

    • Mar 2021 - Sep 2021

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  Parallel18

  • United States
  • Business Consulting and Services
  • 1 - 100 Employee

  • Content Specialist

    • Dec 2018 - Mar 2021

    Parallel18 is a program of the Puerto Rico Science, Technology, and Research Trust - a private nonprofit tasked with addressing the island's public policy where science and innovation are concerned. This is achieved by investing, facilitating, and building capacity to continually advance Puerto Rico’s economy and its citizens’ well-being through innovation-driven enterprises, science and technology, and its industrial base.As the program's Head of Social Media, I stood out through multifaceted roles that consolidated me as a Digital Marketing professional. My daily tasks ranged from holding 1-on-1 meetings with startup founders to discuss and provide feedback on written content and branding efforts to elaborating and executing content calendars based on established goals and buyer persona profiles for our program. My day-to-day consisted of working closely with the Marketing Manager & Lead Creative Designer to coordinate editorial content for the organization's different digital platforms while being in charge of cross-channel brand tone implementation. While additional tasks had me preparing press kits and content for mass public distribution in media outlets in Puerto Rico and the mainland US. Furthermore, as part of the program's community impact effort, we held various events in which I was assigned to prepare scripts and overlook the direction of audiovisual documentation.As my first high-scale professional job, my incredibly nourishing time at parallel18 served to position me as a valuable asset for advertising and marketing agencies as well as online publications looking to hire versatile, hands-on, and socially as well as culturally conscious fresh talent.

  • Marketing Communications Intern

    • Sep 2018 - Dec 2018

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  NAHJ (National Association of Hispanic Journali...

  • Journalist

    • Mar 2018 - May 2020

    The National Association of Hispanic Journalists (NAHJ) is a Washington, D.C.-based organization dedicated to the advancement of Hispanic journalists in the United States and Puerto Rico. It was established in 1984. NAHJ has approximately 2,300 members, including working journalists, journalism s...

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  Pulso Estudiantil

  • Puerto Rico
  • Media Production
  • 1 - 100 Employee

  • News Reporter

    • Apr 2017 - Aug 2018

    Pulso Estudiantil is a media publication devised and designed by students from the University of Puerto Rico, Río Piedras Campus who aim to keep the island's student community informed and engaged with Puerto Rico's everyday news through an undergrad's perspective. The organization trains first-class communicators, while it positions its members to be ideal candidates fresh out of graduation. Through the years, Pulso Estudiantil has become a national press referent as it continues to position itself at the forefront of every groundbreaking happening in Puerto Rico.As a member of Pulso Estudiantil's third-generation leaders, I participated in the digital coverage of major student-life events such as the university's theater season, including Lin-Manuel Miranda's visit to campus, and the showing of Miranda's Broadway-hit "Hamilton" at Centro de Bellas Artes de Puerto Rico. Moreover, I served as an on-site reporter and photojournalist for the 2017 Justas de Atletismo y Festival Deportivo de Puerto Rico, the National Student Assembly, and the University of Puerto Rico's all-around student-strike. Enhanced in Journalism, Photojournalism, and Community Management, my time in Pulso Estudiantil provided me with first-time experiences within the Communication sphere. Said exciting learning experiences served as catalyzers of my subsequent journey into the digital marketing industry.

  • Community Manager

    • Aug 2016 - Aug 2018