Experience

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  SIOS Technology Corp.

  • United States
  • Information Technology & Services
  • 1 - 100 Employee

  • Marketing Director

    • Apr 2024 - Present

  • Senior Marketing Programs Manager

    • Jun 2020 - Apr 2024

  • Marketing Program Manager

    • Feb 2016 - Jun 2020

    • Plan, execute and follow up on aggressive event schedule; Coordinate a wide range of external vendors, including graphic designers, booth equipment providers, tradeshow logistics staff, as needed to support event participation and sales programs; Streamline event logistics to save significant time and money• Responsible for end-to-end management of monthly webinar series; Recruit speakers, schedule dry run and events, ensure quality of presentation materials, handle follow-up emails, post recording, track leads• Execute consistent, high-quality weekly email marketing campaigns, with continuous monitoring, results measurement, and improvement• Update, streamline, improve a variety of online and offline marketing outlets and collateral, Partner Marketing improvements, and collateral refresh.

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  Data Intensity, LLC

  • Bedford, MA

  • Marketing

    • Jan 2015 - Nov 2015
    • Bedford, MA

    • Develop and implement lead generation program schedule to support all areas of business; application management, database management, analytics, and professional consulting services - 338% increase in leads generated over first four months;• Design, draft and execute demand generation campaigns to support brand awareness and sales goals;• Create/edit and update customer facing collateral; datasheets, white papers, tip sheets, and brochures;• Support website redesign and manage marketing automation migration from Pardot to Marketo ;• Establish reporting to measure KPIs and communicate effectiveness of marketing activities internally;• Segment market into three key target audiences based on sales objectives;• Collaborate with internal engineers and architects to develop webinar content for internal trainings, seminars and customer demonstrations

• 

  ACI Worldwide

  • Waltham, MA

  • Marketing Program Manager (contract)

    • May 2014 - Jan 2015
    • Waltham, MA

    • Develop strategic multi-channel campaigns (online marketing, email, social media and events) in collaboration with product marketing, sales, and global field marketing to drive brand awareness and lead generation• Edit and write copy for a variety of media and purposes, including print collateral, white papers, HTML e-mails, website content, social media, and presentations• Work closely with the digital, and global field marketing teams to schedule and execute campaigns, across all inbound channels: web, email and social media• Create promotional materials including video and surveys • Contribute to the day-to-day marketing activities that support our global regions, from concept and research through to implementation as required

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  ASG

  • Marketing Communications Manager

    • Feb 2012 - May 2014

    • Collaborate with subject matter experts to develop, optimize and execute global email marketing programs; • Manage Eloqua marketing automation system, distribution lists and database; • Generate reporting and analytics for global email marketing campaigns - 20% improvement in the generation of qualified leads;• Establish formal webinar process; • Develop, edit and publish all public facing videos;• Ensure messaging alignment across all inbound marketing channels: web, email and social media • Support web development and graphic design teams (InDesign, Photoshop, HTML)• Train associates on webinar management, video editing, and email/ landing page creation

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  GlassHouse Technologies

  • Marketing Specialist

    • Aug 2008 - Nov 2011

    • Manage corporate website, internal website, corporate blog, and social media outlets; administrator for Facebook and Twitter;• Participate in marketing through rapid expansion: integration of five global acquisitions, $50M revenue increase, company poised to go public; • Project manage complete rebrand of corporate web site, to generate 40% increase in lead generation and 100% increase in traffic to our core services pages;• Write, design and update internal and external collateral for sales and customer use; datasheets, presentations, brochures• Print and web design, such as banner ads, magazine ads, events signage, etc.; • Product marketer for storage/backup and security lines of business; • End-to-end event planning, speaker submission/management, and promotional collateral design;• Produce, promote and moderate all monthly live webcasts;• Establish corporate consultant blog, monthly webcast series and corporate Twitter account;• Produce all email campaigns, distribution lists and readership statistics with Salesforce.com and Vertical Response.

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  BIGfish Communications

  • Brookline, MA

  • Marketing Specialist

    • Jan 2006 - Aug 2008
    • Brookline, MA

    • Manage, organize and operate tradeshow event planning and related marketing collateral for the world’s largest technology tradeshows (CTIA, CES, WES, 3GSM, Dreamforce, among others)• Manage media planning and buying; including research and copywriting• Product marketing to media contacts; media list research and creation, blog writing, email, press releases

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  T-Mobile

  • Senior Retail Sales Rep

    • Feb 2003 - Aug 2008