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Bio

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Natali Torres is a seasoned advertising professional with 20+ years of experience in interactive advertising, digital strategy, and creative direction. She has managed various roles, including Senior Content Producer at Hogarth Worldwide and Packaging Producer at Apple.

Experience

    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Senior Content Producer at Hogarth Worldwide
      • Oct 2023 - Present

    • Content Producer
      • May 2021 - Present

  • PRO Unlimited @ Apple
    • Cupertino, California
    • Packaging Producer
      • Feb 2020 - Dec 2020
      • Cupertino, California

    • Creative Project Manager & Studio Assistant
      • 2018 - Feb 2020
      • Portland, OR

      Manages and consults on all creative projects requested from local artistManages budgets and gathers quotes for all apparel accessories required by the Artist for the fiscal yearProvides support for live podcasts and other pop-up store eventsCalmly balances multiple projects, priorities, and concurrent deadlines while managing and adapting to last-minute changes, frequent interruptions, and unforeseen project challengesProduces photography for social media and business website

  • Polara Studios
    • Portland, OR
    • Producer & Assistant Stylist
      • 2018 - 2019
      • Portland, OR

      Assisted Head producer, photographer and stylist on-setEnsured wardrobe, set design, and accessories aligned with storyboard and photographer requirements

  • Nike
    • Beaverton, OR
    • Creative Producer
      • 2016 - Nov 2018
      • Beaverton, OR

      Oversaw packaging rebrand, including packaging and design solutions for 40+ product types spanning 100+ unique forms. Managed briefing design team, printing companies, photoshoots, and file reviews while aligning licensee products with Nike product development. Managed, invoiced, and liaised with printing vendors to develop packaging solutions; included reviewing dielines and prototypes, testing prototypes with products, and ensuring successful execution of international ship testsDeveloped, modified, and communicated project schedules to ensure budget and timeline followed product in-store datesOrganized and produced all photoshoots for seasonal packaging images; included identifying products requiring updated images based on season, creating shot lists, conducting post-production reviews, and final asset delivery to printersReviewed design files submitted by licensees to ensure graphics, legal callouts, and photography aligned with Nike Packaging guidelines; managed ~60-80 packaging assets per quarterly seasonManaged weekly deliverables of Copywriters, as well as end-to-end localization process, including copy approvals, translation requests, file assessments, file handoffs, and localized reviewsKey AchievementsSpearheaded new file management process to drive asset sharing and align feedback between Nike copywriter, two printing companies, and Product Managers from sporting goods companies, ensuring accuracy of copy, product images, translations, and legal credentials; developed archiving file process with all partners to ensure Nike received final working files in BOX

  • HouseSpecial
    • Portland, OR
    • Producer
      • 2015 - 2016
      • Portland, OR

      Managed post-production coordination including; editing, color correction, and VFX, as well as editing and production schedules, ensuring successful achievement of TV-spot delivery deadlines

  • PwC
    • Miami, FL
    • Producer
      • 2013 - 2015
      • Miami, FL

  • BGT Partners
    • Miami Beach, Florida
    • Project Manager
      • 2013 - 2014
      • Miami Beach, Florida

    • Associate Producer
      • 2011 - 2013
      • Chicago, IL

  • Zimmerman Advertising
    • Fort Lauderdale, FL
    • Traffic Coordinator
      • 2010 - 2011
      • Fort Lauderdale, FL

Education

  • University of Illinois at Urbana-Champaign
    Bachelor of Arts - BA, Advertising

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Advertising and Marketing”

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