Bio
Experience
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Pravaler
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São Paulo, Brasil
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Senior Product Manager
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May 2022 - Present
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São Paulo, Brasil
● Responsável pelo desenvolvimento da Plataforma de Liberação de Crédito, migração de sistema legado e a implementação de novas tecnologias. ● Responsável pelas melhorias implementadas na operação voltada a cessão de crédito. criação de título de dívida, comunicação entre OT, Originadores e Fundos (contexto de liberação de crédito). ● Gerenciamento de projetos, alinhamento de requisitos com stakeholders, utilização de metodologias ágeis (Scrum, Kanban, Lean, etc.) e acompanhamento de cronogramas, de modo a garantir a conformidade nos processos e a excelência operacional.● Acompanhar e direcionar atividades durante a sprint.● Responsável pela gestão da Squad, bem como treinamento, atualização de desenvolvimentos e melhorias e Roadmap. ● Responsável por garantir a comunicação ativa e efetiva entre stakeholders e demais pessoas de interesse nos desenvolvimentos e operações. ● Criação de Roamap para ecossistema de liberação de crédito e melhorias na sustentação operacional. ● Gestão e acompanhamento de compra de carteiras, importação e inserção em ecossistema interno de financiamentos. ● Resolução e acompanhamento de chamados no terceiro nível (execução técnica e sistêmica);Principais resultados: (1) Diminuição de dívida técnica em 22% do sistema legal (2) Discovery e mapeamento de sistema legado para migração de nova tecnologia (3) MVP de nova plataforma – modalidade 1
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Brazil
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Information Services
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700 & Above Employee
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Product Manager
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Apr 2020 - Mar 2021
● In charge of new products’ development focused on Decision Analytics for Collection, using all the strength of data and technology present in more than 36 countries.● Responsible for people management, as well as training and development of high-performance teams.● Monitoring and directing activities, to ensure that all processes are executed according to the guidelines established by the company and delivered with quality to the final customer. ●Planning marketing strategies and managing guidelines for new products’ launch and commercialization of new business, aiming to achieve the company's goal and increase market share.● Conducting studies focused on consumer analysis to identify the profile of each customer and introduce new products according to the demand presented. ● Management and monitoring of b2b campaign performances.● Creation of roadmap for billing segment.● Monitoring of pipeline and development of new business with large clients, such as: Vivo, Itaú, Bradesco, etc.● Project management, requirements’ alignment with stakeholders, use of agile methodologies (Scrum, Kanban, Lean, etc.) and monitoring of schedules, to ensure compliance in processes and operational excellence. ● Preparation of management reports, monitoring of performance indicators, presentation of results and participation in strategic decision making.Main results: (1) Collection intelligence platform’s customization. (2) Implementation of agile processes. (3) Development along with the region of England and Bulgaria of a tool capable of deciding and/or suggesting decisions to improve the impact on the collection of our customers in relation to their consumers (goods and services). (4) Nationalization of the platform. (5) 100% increase in customers. (6) 20% Reduction in costs with the creation of shelf products.
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Product Manager
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Sep 2018 - Apr 2020
● Management and monitoring of performance and product results of solutions for Credit Recovery. ● Development of new products and constant monitoring of global trends in the field of digital identities, to contribute to the launch of new solutions. ● Project management for monetization, maintenance, growth, and product update, such as sending communications through electronic channels - e-mail, messages, etc.● Direct interface with several company’ areas, such as: Marketing, CRM, IT, Backoffice, Call center, Legal Office and Suppliers.● Analysis and mapping of processes, aiming to contribute to the continuous improvement of operational flows relevant to the area.● People management, monitoring and directing activities, to ensure processes assertiveness and operational excellence. ● Planning and monitoring of B2B campaigns.● Preparation of management reports, monitoring of performance indicators, presentation of results and participation in strategic decision making. Main results: (1) Serasa Experian digital migration - Migration of letters to digital media in the Serasa Experian negative process (mainframe for cloud). (2) Agile methodology’s implementation. (3) Collection portal’s implementation- Discovery SME. (4) Transactional Website Update.
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Azul Linhas Aéreas Brasileiras
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São Paulo e Região, Brasil
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Senior Product Analyst
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Oct 2016 - Sep 2018
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São Paulo e Região, Brasil
● Planning and monitoring of campaigns, with the objective of monetizing customer base and increase verticalization index.● Support and interface with areas involved in daily processes, such as: marketing, CRM, pricing, IT, back office, call center, among others. ● Monitoring and management of projects for monetization and maintenance of business growth.● Management and monitoring of performance and product results, to verify business health and visualization of new opportunities for its development.● Responsible for the analysis of TudoAzul Club products, Points Purchase, Points Exchange, Points Renewal and Hosting Issuance Portal.Main Results: (1) Implementation of the portal exchange of points (points for hosting - Whitelabel - Singapore partnership). (2) Migration SYSTEM Core TudoAzul Comarch. (3) TudoAzul portal update - responsive website, frontend and backend. (4) Implementation Club TudoAzul - plan 20K. (5) Anniversary Club TudoAzul - customer awards. (6) Growth of 70% of the loyal customer base. (7) 87% increase in revenues. (8) Implementation of processes related to new products.
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AUTOPASS S/A
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São Paulo e Região, Brasil
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Product Analyst
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Aug 2015 - Oct 2016
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São Paulo e Região, Brasil
● Management and monitoring of performance and product results, to visualize new opportunities for development.● Responsible for conducting research of new products, market trends and product launches of competing brands.● Support and training of products for commercial area and other support areas, aiming to ensure compliance in processes and operational excellence. ● Project management for monetization and maintenance of business growth, as well as financial and payback feasibility for the development of new technologies that add value to the final product.Main results: (1) Wifi vessel in intercity buses. (2) Vr (food valley) card creation and VA White-Label
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Serasa Experian
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São Paulo e Região, Brasil
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Analista de Produtos Pleno
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Aug 2014 - Jul 2015
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São Paulo e Região, Brasil
● Gestão e acompanhamento de performance e resultados de produtos, no intuito de verificar saúde do negócio e visualização de novas oportunidades para seu desenvolvimento.● Planejamento e acompanhamento de campanhas, com o objetivo de rentabilizar base de cliente e aumento de índice de verticalização.● Suporte e treinamento de produtos para força de vendas, apresentando características que agregam valor ao cliente.● Suporte e interface com áreas envolvidas em processos diários. ● Acompanhamento e gestão de projetos para rentabilização e manutenção de crescimento do negócio.
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Junior Product Analyst
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Oct 2012 - Jul 2014
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Alphaville
● Organization of events focused on prospecting new suppliers (increase of new partnerships), as well as identification of new customers and opportunities, to achieve the company's goal and increase market share. ● Analysis and mapping of processes aiming to contribute to the continuous improvement of operational flows relevant to the area.● Monitoring of actions developed by the commercial area through a road trip in Brazil presenting the portfolio, with its innovations and main characteristics for the most representative clients.●In charge of projects, as well as financial feasibility and payback for the development of new technologies that add value to the final product.Main results: Implementation of the digital card creation system - Edge
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Estagiária de Inteligência Competitiva
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Aug 2011 - Aug 2012
● Atividades: Controlar a produtividade da Força de Vendas (visitação, cobertura de painel, média diária); ● Gerenciar o cadastro Médico (qualidade, potencial Rx, Diagrama de Veen); Atualizar o Portal HCN Farma (Bi Cognos); ● Tabular pesquisas Ad Hoc; Close Up; ● Criação de pedidos e realização de pagamentos.
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Datamark Ltda Market Intelligence Brazil
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São Paulo e Região, Brasil
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Estagiária de Inteligência de Mercado
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Mar 2011 - Aug 2011
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São Paulo e Região, Brasil
● Monitorar mensalmente a variação nos custos e preços de componentes para produtos industrializados. Fazer análises de expectativas de mercados para commodities e cost breakdown de produtos.
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H. Stern
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Aeroporto Internacional de Guarulhos
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Assistente de Loja
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Feb 2009 - Oct 2010
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Aeroporto Internacional de Guarulhos
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Education
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2022 - 2023FIAP
Master of Business Administration - MBA, Product Management & Growth Hacking - Discover, Deliver & Scale -
2014 - 2016ESPM
Graduate degree, Business Management with Emphasis in Marketing -
2009 - 2012Universidade São Judas Tadeu – USJT
Bachelor’s degree, Economic Sciences -
2012 - 2012Escola Superior de Propaganda e Marketing
Workshop de Marketing para que não é do Marketing, Marketing -
2011 - 2011Escola Superior de Propaganda e Marketing
Inteligência Competitiva Avançada -
2005 - 2007Smart Idiomas
Inglês
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