Experience

• 

  Asiatic Experiential Marketing Limited

  • Banani

  • Senior Manager Strategic Planning

    • Oct 2019 - Present
    • Banani

    -Monitoring projects with creative, strategy and account service Department-Guide the team with creative & ideation in the preparation process of a pitch presentation-Responsible for providing strategic insights and direction to event plans-Give direction and enhance the ideation process to aid in the development of compelling brand strategies-Establish communication platforms for existing & own projects-Work hands on basis to prepare presentations for important projects that cater to company’s portfolio

• 

  SSL Wireless

  • New Eskaton

  • Assistant Manager, Brand & Activation

    • Apr 2018 - Jul 2019
    • New Eskaton

    -In charge of brand promotion of product Portfolios such as Bulk SMS, Online Payment Gateway and App/Web Developments -Below the Line (BTL), Digital Brand Communication & Execution for external clients for internal digital agency-NGAGE 360 Ltd.-Supervise to create brand contents & communication for Retainer clients of NGAGE 360 and SSL Wireless -Experience in negotiating & working with third party vendors/partners for Voice recordings, Pavilion execution, OVC making for digital Clients-Additional campaigns with VISA International for Trade campaigns such as Food Outlet chains for Seasonal Promotions

• 

  MGH Group

  • Karwan Bazar

  • Assistant Manager

    • Jun 2016 - Apr 2018
    • Karwan Bazar

    -Preparing marketing strategy and plan for business startups-Preparing brand communication plan (BTL, ATL and digital campaigns) for the new brands of MGH such as Obhai Rides, Peyala Cafe and MGX Courier-Work closely with agencies and with the allocated team to execute the campaigns, activation plans designed for building the brand image-Work closely with the designated sales or Trade teams of the respective SBUs to prepare the Pricing strategy & profit & Loss Plan-Initiate and plan communication campaigns for internal occasion or employee programs for the team motivation-Trade Campaigns for the International FMCG Brand Procter & Gamble

• 

  Asiatic Experiential Marketing Limited

  • Banani

  • Senior Executive, Planning

    • Mar 2014 - May 2016
    • Banani

    -In charge of strategic planning for event and activation department -Work closely with digital team for 360 communication campaigns for designated projects of clients-Responsible for providing strategic insights, direction to prepare pitch plans in Microsoft PowerPoints-Give direction and enhance the ideation process to aid in the development of compelling brand strategies-Establish communication platforms for existing and potential clients-Work closely with the account service and creative team to prepare the necessary designs for the plan

• 

  TBWA\Benchmark

  • Gulshan 1

  • Account Executive

    • Jan 2012 - Mar 2014
    • Gulshan 1

    -Work closely with clients to understand their requirement to prepare the brand strategy-Attending to the requirements for merchandising, design and cost for branding purposes-Create new clients and maintain liaison with existing clients-Work as a team with Creative, production and operations department to meet the Client's ATL requirements such as scripts, RDC production, TVC production and branding materials -Preparing for pitch with ideas that create disruption