Experience

• 

  Totton Communications

  • Owner - Marketing And Public Relations Consultant

• 

  Totton Communications

  • Owner - Marketing and Public Relations Consultant

    • Jan 1993 - Present

    Contract Assignments:Sun/Oracle, Seattle, WA (Copywriter/interviewer) (Formerly Cobol Networks) Interviewed and wrote copy for customer testimonials targeted for potential clients using Chili!soft products (Active Server Pages and Reports).RealNetworks, Seattle, WA (Marketing Project Manager Project management of Marcom projects including collateral marketing materials (i.e. data sheets and cover wrap for magazine), and CD-ROM sales tool project. Managed internal and external communications with key groups and vendors. Duties included tracking status, reporting communications, project planning, reporting project progress, and managing change, in addition to assessment and management of elements of risk, communicating effectively to the project team, and anticipating and solving problems.Systemic Solutions, Seattle, WA (Copywriter/editor)Wrote overview copy and edited Y2K editorial resource guide targeted for value added providers. RealNetworks, Seattle, WA (Copywriter) Wrote marketing white paper targeted for mid-to-senior level IS managers. Primus, Seattle, WA (Copywriter)Wrote copy for knowledge-base overview for computer based training program.

• 

  Digital Equipment Corporation

  • Marketing Specialist/Com. Specialist/Human Resources Consult. for Base Product Marketing Group

    • Feb 1978 - Dec 1993

    * Managed and directed all aspects of international product announcement process. Deliverables included copywriting and implementation of the announcement plan, reviewing corporate level speech and press kit contents to ensure successful product launch.* Participated in the development of communications programs to support marketing, events, and general company communications. Prepared communication through brochures, product bulletins, videotapes, broadcast programming, slide shows, and direct mail.* Interviewed customers for application stories, which were communicated in print or audio/visual materials. Planned, wrote and produced articles for company periodicals (internal and external), that conveyed marketing messages to sales force and prospective customers. * Planned and supervised photography and taping for audio/visual presentations. Directed photography, audiotaping, videotaping, filming, duplication, and distribution of finished products.* Organized and implemented worldwide sales and marketing events. Duties included definition of audience, objective, marketing messages, logistics, booth design and layout, literature, and promotional materials.* Promoted software, standards and products to the trade press, local and national newspapers and book publishers.* Conducted software strategy briefings to press, analysts and consultants on a quarterly basis to educate and define software strategies.* Set up and conducted interviews for journalists with engineering, product, and marketing management.