Experience

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  Nancy Spurry

  • Chief Fun Officer

    • Jan 2023 - Present

  • Hemp Evangelist | Speaker

    • Jan 2015 - Jan 2023

    My 14 years experience as Global Marketing Manager for IBM and Oracle Alliance required managing a fiercely competitive global business alliance and presented similar challenges and end goals as are found today in the emerging Industrial Hemp Industry. Some of my core competencies include: ✔ Excellent leadership, problem solving and relationship building skills. ✔ Highly adept at navigating competitive business alliance relationships. ✔ Presenter, speaker, trainer, coach.✔ Business development✔ New business initiatives and tools✔ Matrixed organization management✔ Demand generation✔ Sales enablement✔ Business partner channel expertise✔ Writing, editing✔ Message and content creation✔ Budget planning and adherence✔ Social media promotion✔ Internet marketing✔ Event management

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  IBM

  • Worldwide

  • Global Alliances Marketing Management

    • 2000 - Apr 2014
    • Worldwide

    Global Alliance Marketing Developed / implemented marketing strategy with worldwide Alliance teams. Managed $500K annual marketing budget, contributing to achieving annual Alliance revenue plan of $2.2B. Team Building and CollaborationManaged global technical and analyst teams to develop / promote white papers, sales enablement, education, videos and collateral, resulting in incremental revenue of $20M in 2013.Demand GenerationDrove initiatives to achieve growth through customer and business partner events. Developed promotions / content for new product launches and existing portfolio products. Grew one new product pipeline from $6M to $62M as a result of enablement efforts. Innovative Marketing TechnologiesImplemented new marketing tools including: Technology Hub; Infographics; "Interview with the Experts" – 10 white papers; "Experts Speak" – 20 videos; Internet marketing including online media promotions, banner ads, 'click-through' marketing; social media promotions and marketing including LinkedIn, YouTube and Twitter. Facilitated web page design / functionality.Sales Enablement and TrainingResponsible for designing / delivering training programs for internal sellers and business partners globally, collaborating with subject matter experts on content. Developed training tools and materials: white board training process; Virtual University, a 24 hour global live event recorded for online access throughout the year. Presented on various topics including “Co-opetition, the new normal”; Developed Sales Plays, Sales Kits and Quick Reference Guides for broad technology product portfolio; Webcast presenter for Competitive Team education to over 500 sellers with over 700 downloading the presentations.Content DevelopmentProduced new assets such as marketing collateral, Infographics, presentations, videos, webcasts, monthly newsletter to over 3K customers and business partners. Created print and digital/interactive magazine distributed to 45K readers.

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  MicroAge Inc

  • Global Account Director

    • 1996 - 2000

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  Intelligent Electronics

  • Regional Sales Manager

    • 1993 - 1996