Experience

• 

  American College of Physicians

  • United States
  • Non-profit Organizations
  • 700 & Above Employee

  • Vice President, Development and Industry Relations

    • Mar 2023 - Present

    Lead industry relations and philanthropic development for ACP. Additional responsibilities include innovation, strategic realignment, and pursuing new digital health opportunities.

  • Sr. Advisor for Business Development

    • May 2017 - Mar 2023

    Establish and lead the new business development function to identify new revenue generating opportunities for ACP. Manage processes that facilitate collaboration both internally and externally for idea generation, innovation and operational planning to bring new products/business to market.

  • Vice President, Marketing & Graphics

    • Sep 2005 - May 2017

    Developed and implemented marketing and communications strategies for membership acquisition and retention, medical education meetings and products, clinical reference tools, practice management resources, and other member benefits. Led a department of 21 staff and managed a marketing budget of $2 million. Drove a focus on results measurement and analysis to improve marketing strategies. Specific accomplishments include:• Introduced marketing automation through Oracle Eloqua in 2016. I researched and selected the system, supervised system implementation and training of 25+ staff, and managed the transition of marketing strategies to leverage automation.• Rebranded ACP in 2014, developing a new brand identity, corporate logo and tagline, and visual identity system for all ACP products and services.• Introduced digital marketing in 2006 and expanded to widespread implementation of SEO, SEM, and social media marketing in 2011. SEO increased organic traffic to the entire website by 5-17% annually, with key sections improving by 55% year over year. SEM allowed us to market worldwide and increase revenue significantly.• Developed 15-20 marketing plans annually and supervised implementation of 200+ campaigns through digital, print, email, telemarketing and event channels. Results regularly met or exceeded goals. In addition to established products, we introduced 2-3 new products each year.

• 

  American Express

  • United States
  • Financial Services
  • 700 & Above Employee

  • Director (Part-time), Membership Rewards

    • Jan 1999 - Mar 2001

    Developed marketing strategies to promote retail rewards; executed programs through direct mail, telemarketing, email, website, and internal communications.

  • Vice President, Interactive Services Marketing

    • Jul 1994 - Jan 1999

    Identified, developed and managed new business opportunities in financial and travel services through commercial online services and the Internet. Provided corporate-wide direction and oversight for all marketing, content, design and research issues in interactive services. Managed staff of 18.• Developed, launched and managed ExpressNet on America Online and the Internet. This was a fully-interactive servicing and distribution channel for all of American Express’ products and services, including Card billing details, travel reservations, product information and customer service. This service attracted over 200,000 enrollees in its first year. Awards: 1995 ECHO award from the Direct Marketing Association; top 10 financial services sites (on the Internet and online), Online Banking Report/CorpFiNet, 1996.• Designed, launched and marketed the first American Express website, AmericanExpress.com, including collaborating with 7 business units on their sections of the website.• Launched online banking for American Express cards and cash management accounts (checking/brokerage) via Quicken.

  • Manager to Senior Manager, Consumer Card Marketing

    • Jul 1988 - Jul 1994

    Membership Rewards Program: Core member of team which developed and implemented this successful rewards program for frequent travelers. Designed program structure based on market research responses, competitive environment, and the estimated P&L impact of program. Successfully negotiated terms of participation with 5 airlines. Managed retention and loyalty strategy during the critical first years of the program.

• 

  Price Waterhouse Management Consultants

  • Washington, DC

  • Senior Consultant

    • Nov 1983 - Jul 1986
    • Washington, DC

    Office of Government Services