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Nancy Kim profile image

Nancy Kim

Senior Director at Samsung Electronics
Intro Book
Nancy Kim is a seasoned marketing professional with 13 years of experience at Samsung Electronics, leveraging her expertise in sports marketing, strategic planning, and leadership to drive business growth in Canada.
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Location
Mississauga, Ontario, Canada, CA
Skills
  • Sports Marketing
  • Marketing Strategy
  • Marketing
  • Marketing Communications
  • Strategic Planning
  • Show all
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Bio

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Nancy Kim is a seasoned marketing leader with 13 years of experience driving strategic growth at Samsung Electronics. As Senior Director, she spearheads marketing initiatives for Samsung Canada's tablet and wearable business, developing go-to-market strategies and campaigns that leverage PR, digital, ATL, and experiential channels. Her expertise in corporate sports sponsorships has enabled her to secure partnerships with top athletes and organizations, including the Olympics, NHL, NBA, and Hockey Canada. Prior to her current role, Kim held various positions at Samsung Electronics Canada, including Marketing Communications Specialist, Sports Marketing, where she managed athlete partnerships and developed marketing campaigns for the Vancouver 2010 Olympics. Her tenure at Samsung Electronics also includes stints as Executive Assistant to the President of Samsung Canada and Marketing Sr. Specialist, Mobile Communications. Kim holds a Bachelor of Arts degree in English Literature and Spanish from the University of Toronto - Victoria University, demonstrating her academic foundation in creative writing and language skills.

Experience

  • Samsung Electronics
    • South Korea
    • Computers and Electronics Manufacturing
    • 700 & Above Employee
    • Senior Director
      • Mar 2024 - Present

    • Marketing Manager - Tablets, Wearables, Sports Marketing
      • Aug 2013 - May 2024

      Brand Marketing Manager supporting Samsung Canada's tablet and wearable business, developing overall go-to-market strategies and campaigns as it relates to PR, digital, ATL, experiential. Also manage Corporate Sports Sponsorships such as the Olympics, NHL, NBA, and Hockey Canada.

    • Marketing Sr. Specialist, Mobile Communications
      • Sep 2010 - Aug 2013

      Supported the tablet and mobile phone business with respect to marketing communications. Later focused solely on tablets as the business grew in Canada. Also continued to manage Corporate Sports Sponsorships such as Hockey Canada and the Olympics.

  • Samsung Electronics Canada
    • Marketing Communications Specialist, Sports Marketing
      • Apr 2008 - Sep 2010

      Reporting to the Director of Marketing, supported Corporate Sports Sponsorships such as the Olympics, Hockey Canada, and several NHL teams. Managed athlete partnerships such as Wayne Gretzky, Jarome Iginla, and Hayley Wickenheiser. Highlight of this position was developing and managing Samsung Canada's Vancouver 2010 Olympics plan.

  • Samsung Electronics
    • Executive Administrative Assistant
      • Nov 2005 - Apr 2008

      Executive Assistant to the President of Samsung Canada

Education

  • 1999 - 2003
    University of Toronto - Victoria University
    Bachelor of Arts (B.A.), English Literature, Spanish

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Industry Focus. “Computers and Electronics Manufacturing”

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