Experience

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  Revenue Architects

  • Boston, MA

  • Program Manager & Consultant, Integrated Marketing & Sales Programs

    • Apr 2010 - Present
    • Boston, MA

    Revenue Architects is a consulting agency working at the intersections of sales, marketing and technology. The Revenue Architecture methodology is a full-funnel, best-practice process that helps companies achieve more predictable and sustainable revenue growth and high-impact buyer engagement.#S...

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  Norfolk Lions Youth Soccer

  • Board Member, Website and Social Media

    • 2010 - Feb 2013

    Volunteered time and expertise in the area of social media and website content management to a local non-profit organization.

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  Norfolk Community League

  • Board Member, Publicity, Webmaster, Editor

    • 2010 - Jun 2012

    Served a 2 year term as the Publicity Manager. Communicating news, special events and the good work NCL does in support of the Norfolk, MA community.

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  Product180

  • Contractor, Senior Marketing Consultant

    • Oct 2007 - 2010

    Worked with clients to:- Develop B2B lead generation and sales cycle marketing campaigns- Plan / road map and demand gen strategies and content- Discover, validate and inject value proposition / sales and marketing messaging into marketing campaigns- Implement marketing and sales force automation...

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  EMC

  • Relationship Marketing Program Manager

    • Oct 2005 - Oct 2006

    - Provided strategic input to campaign design and target audience identification- Analyzed audience strategies across campaigns to flag areas for overlap and competing messages to customers and prospects- Created program flows based on the ideal customer experience and wrap-up reports to communic...

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  Customer Porfolios

  • Sr. Marketing Programs Manager

    • 2002 - 2005

    - Managed clients marketing process including planning, execution and measurement of programs- Managed implementation team and client relationships to ensure projects are completed on time, on budget, and fulfilled all business requirements- Managed team to develop, execute, and measure marketing...

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  DiaLogos

  • Sr. Consultant - Marketing Services Practice

    • 1999 - 2001

    - Designed customer-driven marketing process that addressed clients’ current and anticipated needs- Designed and developed business requirements used as specifications for a closed-loop marketing technical architecture and marketing automation tool evaluation criteria- Advised client on customer ...

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  Digitas

  • Sr. Associate - eCRM

    • Apr 1997 - Oct 1999

    Developed training materials and conducted sessions to educate third-party contractors. The primary goal of the training session was impart the client's brand, value proposition and product details, enabling the contractors to represent the client in telesales and customer care efforts. Clien...

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  The Forum Corporation

  • Project Manager

    • Oct 1994 - Apr 1997

    Managed workplace learning projects, including the creation of materials, planning and coordination of events, and post-session followup.