Experience

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  Leadership for Educational Equity

  • Boston, Massachusetts, United States

  • Vice President Marketing Communications

    • Oct 2021 - Present
    • Boston, Massachusetts, United States

    Lead on membership and brand strategy, and direction to develop LEE as a platform for partners and members.Drive deeper understanding of member and partner needs, engagement, sentiment and expectations for programs and and brand.Develop a strategic POV on new and existing tech stack and platforms, review potential platform scopes and capabilities, and provide guidance for interconnected implementations.

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  Boston College - Wallace E. Carroll Graduate School of Management

  • Greater Boston Area

  • Adjunct Professor

    • Jan 2018 - Oct 2021
    • Greater Boston Area

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  City Year

  • Greater Boston Area

  • Vice President, Digital Marketing

    • Oct 2012 - Oct 2021
    • Greater Boston Area

    Previous role: Sr. Director, Digital Marketing City Year is a national education-focused, nonprofit organization founded in 1988 that partners with public schools and teachers to help keep students in school and on track to succeed. This innovative public-private partnership brings together teams of young AmeriCorps members who commit to a year of full-time service in schools. Lead, develop, and manage multi-channel digital strategies and programs to attract, develop, and retain diverse Americorps members serve as full-time mentors to help public school students graduate on track and on time in 28 cities across the US • Develop insights-based approach to all digital content including website, videos, blog, social info/data graphs, e-mail marketing, and SEM for use in multi-channel campaigns• Ensure KPIs are achieved by program and channel including performance by channel of awareness, engagement, and conversion metrics• Collaborate cross- departmentally (Finance, Operations, Learning/Development, ITS, Internal & External communications, and Site offices) to develop and execute on brand management programs and systems • Define audience and personas to understand the motivations of multiple audiences and develop motivating content that engages them to action• Proved efficacy of digital media spend leading to first-ever recurring annual investment in paid media • Hired, manage and develop a high performing team through values based leadership.

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  Independant

  • Greater Boston Area

  • Senior Strategist

    • Jan 2012 - Feb 2013
    • Greater Boston Area

    Develop and implement targeted marketing strategies for established brands to help increase brand awareness, revenue and customer loyaltyManaging all day-to-day marketing activities including CRM management, social media strategies, promotions, segmentation and analytics, research, media planning, public relations and event coordinationCollaborating with corporate management to source and implement CRM solutions and develop a comprehensive annual CRM strategyProject areas include: project management, brand reposition, research, multi-site web development, CRM sourcing and implementation, analyzing global market opportunity, developing a new creative brand identity

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  HotSpringNYC

  • Senior Strategist

    • Jun 2010 - Dec 2011

    Senior strategist responsible for spearheading brand positioning projects in publishing, media, healthcare and travel sectors. Recent clients include: Daily Candy, Visiting Nurse Services of New York, Meredith Publishing Group.Conceptualize market research studies (qualitative and quantitative), synthesize data, formulate strategies and positioning statements in order to help clients reach solutions toward creating new market opportunitiesFacilitate strategy sessions with senior leadership in multiple sectors to develop marketing and brand strategy plansSpearhead all business development and marketing efforts towards building HotSpring, Inc. brand awareness and client portfolio.

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  Independant Marketing Consultant

  • Greater New York City Area

  • Consultant

    • 2008 - 2010
    • Greater New York City Area

    High Peaks Resort – Lake Placid, NYServe as overall brand strategist for a luxury resort with primary objective of increasing brand awareness among current customers and prospects.Manage all day-to-day marketing activities including creating and administering promotions, segmentation, social media marketing management, media planning, public relations and event coordination.Collaborate with corporate management to source and implement CRM solutions and develop a comprehensive annual CRM strategy.Chadwick Martin Bailey, Inc – London, UKServed as in-country marketing research professional focusing on new business development in UK and Europe.Conducted all business development efforts including cold calls, building contacts by attending events/conferences, and initial introductory presentations.Developed and execute marketing plan towards creating presence for CMB in UK and Europe

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  Red Lion Hotels

  • Spokane, Washington Area

  • Director of Marketing

    • Mar 2005 - Sep 2008
    • Spokane, Washington Area

    Responsible for all digital and traditional brand marketing efforts for 70+ hotel brand. Defined year-over-year marketing strategies that led to a 5% increase in market share from existing customers and from new customers from targeted markets. Increased revenue from loyalty program members by 33% and increased membership by +100% by re-designing re-launching the brand loyalty program Helped facilitate over-haul of the brand website and helped to configure the CRM and profile management systems that integrated with the site ensured that the site seamlessly interacted with third party distributions systems. Streamlined the CRM/Reservations/Distribution technologies leading to 85% increase in operational efficienciesExceeded business goal of 30% year-over-year program membership growth to an average growth of 41% year-over-year for three straight yearsLed and directed marketing teams consisting of 3 Managers, 3 Systems Administrators and dotted-line responsibility for 17 Member Services AgentsSourced and managed the day-to-day relationship with advertising agency, program partners, PR agency and other key partners Ran all operational components for loyalty program and brand promotions including CRM technology, reservation systems technologies and web-based technologies. Prepare and manage $1-million marketing budget.

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  Wyndham Worldwide

  • Greater Boston Area

  • Learning and Development Coach

    • Aug 2003 - Mar 2005
    • Greater Boston Area

    Designed and conducted a wide range of training seminars to 6500 franchised hotels within 9 hotel brands in US and Canada.Established maintained relationships with senior management teams, general managers and all external partners to ensure activities aligned with business goals. Provided leadership and direction to program trainers, hotel operations and quality assurance teams to guide the creation of training materials and ensure compliance with objectives.Successfully executed consultative and training sessions in specialized areas of customer relationship management, loyalty and frequency, leadership, communication, sales and marketing, and operationsPrepared all content for workshops, training sessions and seminars

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  Emerson College

  • Greater Boston Area

  • Lecturer

    • Sep 2001 - Aug 2003
    • Greater Boston Area

    Served as faculty member for the Emerson College School of Communications teaching courses in critical thinking, professional and business communication, rhetoric, persuasion, argumentation and debate

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  Independant

  • Greater Boston Area

  • Marketing Communication Consultant

    • Jan 2001 - Aug 2003
    • Greater Boston Area

    Led the launch of a hotel brand conversion with 70 plus hotels by building and executing Team Red, a community service based service organization.Launched Team Red to local communities in 12 plus markets by organizing simultaneous service on the day of the brand conversion leading a team of over 500 volunteers in 10 States.Conducted presentation and public speaking seminars for Managers and Directors

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  Cahners Business Information

  • Product Manager

    • Aug 1998 - Dec 1999

    Led the global product launch including all aspects of marketing, public relations and communication for a new e-commerce product line extension; resolved complex senior level issues impacted by a $250 million rebate program resulting from circulation irregularities; coordinated global corporate communication strategies including meeting and event planning and trade show participation

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  Cahner's Publishing

  • Associate Product Manager

    • 1994 - 1999