Experience

• 

  Hotshop Design Agency

  • Région de Paris, France

  • Project Director

    • Jun 2008 - Present
    • Région de Paris, France

    ▸Led the development of the proposals and participate to the client presentations▸Based on the agreed scope of work, prepare the plan, coordinate the activities required for the project delivery and assign specific resources (internal or subcontractors)▸Perform benchmark analysis in order to identify the strategies used by the competitors that shall be taken into account while defining the new packaging▸Coordinate with the marketing and communication departments to ensure that the messages/style of the package are aligned with the overall strategy of the company▸After having a clear definition of the requirements, coordinate with the designers the preparation of the mockups▸Present the mockups to the clients and explain the criteria used based on the benchmark performed▸Follow up on tasks performed for all graphic developments to ensure that the deadlines are met and clients are satisfied

• 

  Logic Design Agency

  • Région de Paris, France

  • Senior Project Manager

    • Oct 2006 - May 2008
    • Région de Paris, France

    CANDIA:▸Responsible for planning and executing the new brand identity of “Silhouette Active” (new logo and new packaging)LUNE DE MIEL: as part of a strategic project aiming at extending the brand visibility in local and international markets▸Led workshops to collect the improvement ideas including key participants from different departments: strategy, communication, marketing, operations▸Led the end to end “packaging workstream” of the project (benchmark, customer needs analysis, vendor debrief, mockups preparation and client delivery)▸Led the launch of new products in new markets: new organic range in UK, squeeze bottle for childrenSAUPIQUET:▸Based on the output of the benchmark analysis, supported the Marketing department in defining the strategy to revamp and reposition “La Saladiere” products▸Developed the Communication strategy and plan with the communication department to enhance the product appealCORA:▸Led the project of defining new brand identity for all CORA products (project management, budget monitoring, vendor management, resources management, mockup delivery)

• 

  Hotshop Design Agency

  • Région de Paris, France

  • Junior Project Manager

    • Dec 2005 - Sep 2006
    • Région de Paris, France

    CARREFOUR: participate to a vast program aiming at revamping the packaging of all CARREFOUR products▸Participate to competitive intelligence and drafted the presentation including the options required for decision-making▸Developed the plan, follow-up on a daily basis the creation activities and reports to the project manager▸Participate to client presentations (progress of the project, mockups and feedback collection, enhancements required, etc.)