Experience

• 

  Various Clients

  • Freelance Graphic Designer

    • Feb 2021 - Present

• 

  Institution of Engineering and Technology (IET)

  • Stevenage, United Kingdom

  • Magazine Designer

    • Feb 2015 - Feb 2021
    • Stevenage, United Kingdom

    UX and Design for Mobile Media and Magazine Design• Employed a variety of qualitative user research methodologies, qualitative research includingheuristic evaluation of the system to test the E&T interactive magazine App and website• Analised findings, learned from insights to define user needs to improve experience• Explained and presented insights on the users through research reports supported by evidence• Developed recommendations to resolve problems found, documented suggestions with visuals• Worked to develop a consistent user centric, interactive environment for the responsive App• Implemented redesign of the E&T interactive magazine App (the UI)• Worked in collaboration within an agile structure in the IET digital sprint with a multidisciplinaryteam of volunteers, users and stakeholders to develop solutions for the Events Services• Employed UX methodologies and principles in an agile team to create personas, empathy mapsaudience modelling and user journeys following stakeholder interviews to enable site design• Participated in weekly sprints and brainstorming sessions with the IET development teamto assist with design strategy and service usability of the IET and the E&T websites• Provided solutions for clear data presentation through infographics and visuals• Engagement of the marketing team and increased exposure lead to advertising in the App

• 

  The London Mint Office, Icon, Audience and the Institution of Engineering and Technology

  • London

  • Consultant Designer

    • Oct 2013 - Feb 2015
    • London

    Consultant, Website (UX/UI) solutions for some of London's institutions, and design work for magazines• Managed the UX project from problem solving, to conceiving ideas to design and reiteration• Assessed strategic objectives and organisation's requirements through stakeholder interviews• Analysed the system after a qualitative search on new users to determine improvement of site• Created user journeys, wireframes and visuals explaining solutions for the E-commerce website• Presented solutions to stakeholder and instructed developers with clear visuals and assets

• 

  University of the Arts London

  • London, United Kingdom

  • MA student of Interactive Media, Human Computer Interaction

    • Oct 2012 - Oct 2013
    • London, United Kingdom

    MA in Interactive Media. The course provided a rich background in research on many UX related topics and combined theory and practice, covering; Conceptualisation, User-Centered Design for Web and Mobile Applications, iPad design and understanding of Mobile design Platforms, Project Management, Usability Testing, UX Analysis, Developing application prototypes, wire-framing, Creation of Visual Design mock-ups for Web and Mobile Applications, Knowledge and understanding of Front-end Development with HTML5/CSS3 jQuery and Javascript

• 

  C California Style magazine

  • Greater Los Angeles Area

  • Graphic Design (contract)

    • Jun 2011 - Oct 2012
    • Greater Los Angeles Area

    Design and development of websites for various private clients, including Biago Media in Los Angeles. Work with magazines and publishing companies in NY and California, including C. Magazine, (California and California Style Magazine) and C for Men.

• 

  The Wall Street Journal

  • New York City Area

  • Art Director, (Contract)

    • Oct 2009 - Feb 2010
    • New York City Area

    Daily, Money & Investing and the Weekend Journal

• 

  Time Inc. Essence

  • Greater New York City Area

  • Art Director (contract)

    • Oct 2007 - Oct 2009
    • Greater New York City Area

    Magazine design and collaboration and presentation of major redesign.

• 

  Consumers Union, ShopSmart

  • Greater New York City Area

  • Art Director (contract)

    • Apr 2006 - Aug 2007
    • Greater New York City Area

    Launch of a unique magazine for Consumers Union, publishers of Consumer Reports.The publication remained truly faithful to the style guide for over four years after the launch with the publication going from four to ten issue a year

• 

  Hearst Magazines

  • Greater New York City Area

  • Art Director/Designer (contract)

    • Nov 2000 - Mar 2006
    • Greater New York City Area

    REGULAR AND LONG TERM CONTRACTS quick&simple(launch, Hearst)all*you (Time Ink, a women’s monthly magazine sold at Walmart and Sam's Club)Maxim(Dennis)Good Housekeeping(Hearst)Woman's Day(Hearst)SmartMoney (Dow Jones)Homestyle(G+J)Home(Hachette Filipacchi Media)Design work and redesign for a variety of magazines in NYC, and launch and design of quick&simple for Hearst.

• 

  Nat Mags, (Hearst Corporation) Cosmopolitan

  • London, United Kingdom

  • Graphic Designer (contract)

    • Sep 2003 - Dec 2004
    • London, United Kingdom

    Cosmopolitan Hair&Beauty and QVC:

• 

  Andor Capital Management

  • NY and Connecticut

  • Digital Art Director

    • Mar 2003 - Sep 2003
    • NY and Connecticut

    Development of visuals and functional solutions for the company's Internet/Intranet sites.Research and assessment of needs by attendance at meetings and by work in close collaboration with the trading desk and on-site developers. Analyses of the requirements and needs of various user groups to understand the areas of improvement and to work with the developers on the solutions.Development and presentation of ideas/user journey diagrams and visuals to demonstrate function and usability and look and feel.Creation of visuals for UI and generation of graphic elements for incorporation.Collaboration with the developers on implementation the solutions.

• 

  HeadPoke Inc.

  • Seattle, WA

  • Art Director

    • Sep 1999 - Nov 2000
    • Seattle, WA

    Launched of an on-line start-up company with a team of Microsoft Developers

• 

  Gruner + Jahr

  • London, United Kingdom

  • Art Director/Designer (contract)

    • Nov 1997 - Sep 1999
    • London, United Kingdom

    • Prima• Prima Your Home• Family Circle• 25 Beautiful Homes• The Week• Which?• Focus

• 

  Dennis Publishing, MacUser

  • London, United Kingdom

  • Deputy Art Director/Art Director

    • Nov 1995 - Nov 1997
    • London, United Kingdom

    Design, concept development and art direction of the award winning by-monthly magazine, MacUser, showcasing the world's top creative talent.