Experience

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  Sales Factory

  • United States
  • Marketing Services
  • 100 - 200 Employee

  • Marketing Strategy Supervisor

    • Oct 2022 - Present

  • Senior Marketing Strategy Manager

    • May 2021 - Oct 2022

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  Holder Construction Company

  • United States
  • Construction
  • 700 & Above Employee

  • Marketing & Business Development Coordinator

    • Sep 2019 - May 2021

  • Assistant Coordinator - Business Development

    • Aug 2018 - Sep 2019

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  SFW Agency

  • United States
  • Marketing Services
  • 100 - 200 Employee

  • Account Executive

    • Jun 2018 - Aug 2018

  • Account Coordinator

    • Aug 2017 - Jun 2018

    • Manage day-to-day client communications, client expectations and timelines to ensure positive client relationships.• Coordinate all client projects from strategy to execution with various cross-functional teams (digital, creative and research), ensuring all deliverables meet deadlines.• Manage the strategic development of a range of creative assets (social, web, digital, print content), for a national digital ad campaign for the agency’s largest account.• Oversee tracking and reporting for national digital campaign, ensuring underperforming components are optimized and that the campaign achieves the client’s marketing objectives. • Develop and execute social media process and strategy for at-risk clients with agreed-upon goals and timelines.

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  Village Marketing

  • United States
  • Advertising Services
  • 100 - 200 Employee

  • Partnerships Consultant

    • Aug 2017 - May 2018

  • Partnerships Coordinator

    • Jan 2017 - Aug 2017

    Led influencer marketing efforts for - Care/of- Minibar- &pizza (NYC)Responsibilities- Strategically sought out influencers to partner with client brands- Established and maintained influencer relationships- Tracked social media post metrics (engagements, engagement rates, conversions, etc.) - Presented monthly campaign results to client

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  National Student Advertising Competition

  • UNC-Chapel Hill

  • Strategist, Media Planner, Presenter

    • Nov 2016 - May 2017
    • UNC-Chapel Hill

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  CRISP Agency

  • Raleigh-Durham, North Carolina Area

  • Accounts Intern

    • Aug 2016 - Dec 2016
    • Raleigh-Durham, North Carolina Area

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  Alpha Delta Pi Sorority

  • United States
  • Non-profit Organizations
  • 700 & Above Employee

  • Director of Social Enrichment & Risk Management

    • Nov 2015 - Dec 2016

    - Served as an executive board member tasked with managing the 180+ member Beta Upsilon Chapter.- Planned and coordinated 20+ events throughout 2016 while managing a $50,000 budget. - Managed and delegated tasks to the Social Enrichment & Risk Management Committees.

  • Recruitment Information Manager

    • Aug 2015 - Dec 2015

    As a part of the Recruitment and Marketing Committee and head of the Tabulations Team, I worked closely with chapter advisors, president and my team to recruit 57 new chapter members. I, along with Alpha Delta Pi's executive board, introduced a smart phone app to the chapter to improve efficiency of the recruitment process. I used Microsoft Excel to construct and update spreadsheets containing all recruitment information.

  • Assistant Social Chair

    • Jan 2015 - Dec 2015

    I assisted the Director of Social Enrichment in representing Alpha Delta Pi in the Greek community and organizing 14 social events in 2015 within a $37,000 budget. I served as a liaison between chapter members and the Director of Social Enrichment and Executive Board to ensure needs were met and ideas were heard.

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  The Tab UNC

  • Chapel Hill, NC

  • Head of Marketing

    • Sep 2015 - Sep 2016
    • Chapel Hill, NC

    - Planned and executed marketing strategy to establish The Tab as a credible source of news and entertainment on UNC’s campus. - Recruited 45 writers in 4 weeks, resulting in over 2000 Facebook page likes & 100,000 article page views within 2 months of go-live.

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  SFW Agency

  • Greensboro, North Carolina

  • Account Management Intern

    • May 2016 - Aug 2016
    • Greensboro, North Carolina

    - Conducted secondary research, competitive analysis, store walks and other qualitative research to better understand various international, national and local client brands from point of purchase to their roles within consumers' lives. - Presented data and insights to team & executives. - Assisted team with day-to-day client relations and project management.

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  3 Birds Marketing LLC

  • Chapel Hill, North Carolina

  • Digital Marketing Intern

    • Jan 2016 - May 2016
    • Chapel Hill, North Carolina

    - Generate social media content (Twitter and Facebook) for 80+ car dealerships nationwide- Manage client reputation by monitoring consumer feedback websites, such as Yelp and Google+, and generate content for review responses.

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  Spanky's Restaurant and Bar

  • Chapel Hill, NC

  • Waitress

    • Oct 2014 - Oct 2015
    • Chapel Hill, NC

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  Childhood Enrichment Center

  • Greensboro, NC

  • Preschool Teacher

    • May 2014 - Jun 2015
    • Greensboro, NC

    - Managed curriculum of classroom comprised of nine 2-year-olds, 3-4 days a week- Provided care and education for students in a warm and accepting atmosphere through art, music and language.- Communicated with parents frequently regarding growth and progress of students. - Currently serve as a substitute teacher during school breaks and summers.