Experience

• 

  Sanofi

  • France
  • Pharmaceutical Manufacturing
  • 700 & Above Employee

  • Additional scope: Market Research & Data Manager / Local Privacy Officer

    • Oct 2021 - Present

    - Initiate creative solutions for data visualization and automation to drive actionable data-driven insights- Collect data from internal & external sources to maintain Qlik sense data hub IQVIA National & Subnational Data Wholesalers sales out data SFE activities KPIs Field Force sales target CRM & MCE data- Handle projects related to systems enhancements and processes improvement.- Provide data-driven commercial analysis to measure and monitor business performance- Evaluate and interpret situations/problems using multiple sources of information (Primary & Secondary market research data)- Regular meetings with key functions to ensure providing the needed analytics in a user-friendly manner- ADOBE consented customers database management and update- Local core team member collaborating with Sanofi Global team to launch Veeva, SFMC, OneCI & MDF- SFMC Data Steward: Ensure overall data quality assurance and integrity of data Works closely the Omnichannel Analyst & Campaign Specialist to drive consistent metrics and data definitions in campaigns reports- OneCI BI Lead: Strategic lead for providing strategic direction for BI capability evolvement Operational lead for day-to-day activities- Managing and coordinating all new systems’ communication & trainings to End-users

  • Market Research Manager and Local Privacy Officer

    • Jul 2019 - Oct 2021

    - Responsible for overseeing the strategy of customer insights across the country, driving strategic initiatives and aiming to provide actionable recommendations to address business needs and opportunities- Development of a strategic market research plan for pre and post-products launches to endorse teams market understanding for successful launches- Proactively identify key business opportunities, business needs and gaps based on researched information and address as appropriate- Convert complex data and findings into understandable insights (Internal & External data)- Development of Market Research briefings, reviewing of questionnaires and providing information on the methodology and extract ideas- Gather and synthesize data and draw insights from primary and secondary sources.- Carrying out extensive liaison with brand managers utilizing the results of the market research and implementing required changes in brand plans in line with ever evolving market needs - Managing IQVIA services enhancement project- Accountable for the country performance analysis & insights for all business review with Sanofi Global team- Responsible for implementation of the Data Protection action plan in Egypt & Sudan- Carry out, in cooperation with Project Managers, personal data processing risk assessments (PDPA) within ONETRUST in line with the applicable procedure in order to verify the compliance of new projects involving the processing of personal data- Contribute to the implementation of SANOFI’s Privacy and Data Protection procedures, in particular with regards to (i) information of the data subjects through adequate Privacy Notice(s), (ii) management of Data Subject requests and (iii) prevention, handling and mitigation of Data Breaches- Contribute to the spreading of a culture of privacy by advertising the need to comply with SANOFI’s Data Protection standards and procedures

  • Market Research Business Partner

    • Aug 2015 - Jul 2019

    - Providing comprehensive support in the updating of business insights and analytics to assist in the production of strategic information to plan future operations- Driving brands growth through insights projects & in-depth market analysis using internal and external data sources- Supporting operation teams in the “Strategic Brand Customer Plan”, “Tactical plans”, “Business Reviews” and “Product launches”- Accountable for design and management of dashboards linking cross company Market Sales, IMS Market Performance data- Creating a robust market research alongside brand managers to support overall business and marketing plan- Carrying out extensive liaison with brand managers utilizing the results of the market research and implementing required changes in brand plans in line with ever evolving market needs - Leading vendor management processes throughout all phases from selection to results delivery of market research [Preparing the brief, questionnaire validation, attending field visits & validate the final outcomes]

  • Field Force Performance Senior Analyst

    • May 2014 - Jul 2015

    - Sustain and support the improvement of the SF Productivity- Systematic analysis and correlation of the performance versus the sales achievement- Ensuring a maximum productivity at every line level- Conduct frequent review meetings with Field Managers discussing results of their teams’ performance & providing areas for improvement- DSMs’ Coaching quantitative & qualitative follow-up analysis- Provide the Product Mangers with the products performance and activities reports- Analyze Series of KPIs Reports using internal CRM & IMS- Propose the suitable Product mix per each sales line- A full and adapted F.F. Activity optimization (calculating ROI)- Setting of Sales Force sizing & all location as well as the span of control of the DSMs

  • DAT & PDMS Project Leader

    • Jun 2012 - Apr 2014

    - Ultimate responsibility to manage the implementation and the running operations of the “Decision Aiding Tool” & the “Pharmacy Data Management System” - Ensure all the project partners are following the defined plan and fulfilling their duties- Data validation and integration on “DAT” to build a unified business data warehouse- Design dashboards and sales reports to be extracted from the system for management decisions, FF achievement analysis & incentive payment - Support the OTC business by providing a well customized online order taking/tracking tool linking the POS with the WS and Sanofi- Enroll all the Wholesalers in the PDMS as a new channel for orders submission- Fulfill all the Systems administrative duties - Conduct training sessions for the systems users [internal and external users]

  • Field Force Sales Data Analyst

    • May 2008 - Jun 2012

    - Increase the Sales Force Productivity and Performance through a full analysis of Sales data on Areas level to ensure the positive direction of proper resource optimization.- Validate Sales Report on monthly basis and send it to the Field Force. - Setting the "Quarterly Sales Target" per Field Force member.- Calculate the Incentive according to the company scheme based on the individual Sales Force member actual sales vs. previously Target set.- Analyze the Field Force Achievements. - Cooperate in the Incentive Scheme setting.- PDMS Project Leader.- Member of DAT Project.- Interact in the Field Force reorganization plan.- Member of the Junior committee.- Received the award "Recognizing the Stars" – Jan 2010.

  • Business Analyst

    • Apr 2007 - May 2008

    - Analyze the Field Force Activity through Dashboards (Sales members and National KPIs).- Sales Analysis using IMS Tools (Sales Analyzer, Competitor Dynamics & Data View).- Provide the Products KPIs to the Sales and Marketing teams.

  • Medical Representative

    • May 2005 - Apr 2007

    - Cardiovascular line

• 

  Semiramis Intercontinental Hotel Pharmacy

  • Egypt

  • Responsible Pharmacist

    • Nov 2004 - May 2005
    • Egypt