Experience

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  Honda Pakistan Official

  • Pakistan
  • Motor Vehicle Manufacturing
  • 100 - 200 Employee

  • Marketing Manager (Dept. Head)

    • Apr 2024 - Present

  • Manager - Marketing & Dealer Development

    • Apr 2023 - Mar 2024

  • Marketing Manager

    • Apr 2022 - Mar 2023

    • Development of Marketing / Business Plans (Long Terms & Short Term) & Implementation. • Launch Events / 360 Degree Campaigns Handling comprising Strategy / Planning & Execution Monitoring.• Auto Exhibitions / Sports Sponsorships Activities Proposal Development & Management. • Digital Marketing  All Digital Mediums Effective Utilization through Strategy Development / Planning & Campaigns Execution.• Implementing & integrating Honda Corporate Identities / Guidelines in all campaigns / activities.• Team Management & Development to obtain Effective Outcomes.• Brand Survey execution to review overall Brand evaluation.• Marketing Budget Planning (Long Terms & Short Term) on Quarterly / Annual Basis based on Historical Data & Future Forecast.• Planning and Execution of Dealership Standardization Program in terms of Promotional Material / Digital Assets Handling with Brand Guidelines compliances.• Explore & implement innovative ideas / activities across diverse pyramids and its incorporation (OOH, Activation & Digital Media). • Monitoring of Agencies & Vendors performance considering strategies and plans executions as per settled KPIs.• Enhancing Brand Image & Customer Premium Treatment based activities planning & monitoring.• Reports Development and sharing with Management at Diverse Platforms.• Evaluations (P.D.C.A) of all activities outcomes to measure performance and to develop counter strategies / plans (wherever needed).

  • Deputy Manager Marketing

    • Mar 2017 - Mar 2022

    • Development of Marketing / Business Plans (Long Terms & Short Term) & Implementation. • Launch Events / Campaigns Handling - 11 Launches (05 FMC including Civic, City, BRV & Accord and 06 MMC).• Pakistan Auto Show Management - 2018, 2019, 2020.• Digital Marketing - Website Revamp, Mobile Application, New Digital Pages Like Insta, Twitter & Linkedin Launched.• Pakistan Digital Award 2021 & Dragons of Asia and Dragons of Pakistan Awards won by City Campaign.• Dealerships Digitalization (Digital Kiosks, Video Walls) Execution Nationwide.• Implementing & integrating Honda Corporate Identities / Guidelines in all campaigns / activities.• Marketing Budget Planning (Long Terms & Short Term) on Quarterly / Annual Basis based on Historical Data & Future Forecast.• Handling of all marketing activities ATL, BTL & TTL. • Planning and Execution of Dealership Standardization Program in terms of Promotional Material / Digital Assets Handling with Brand Guidelines compliances.• Explore & implement innovative ideas / activities across diverse pyramids and its incorporation (OOH, Activation & Digital Media). Like Explore Pakistan, Moving Showroom, Customized Car Delivery & Digital Campaigns.• Evaluations (P.D.C.A) of all activities outcomes to measure performance and to take counter strategies / plans (wherever needed).• Monitoring of Agencies & Vendors performance considering strategies and plans executions as per settled KPIs.• Vendor Management - Induction of new vendors (04) successfully to enhance performance / outcome.. Team Management and Development

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  TAQ Logistics

  • Transportation, Logistics, Supply Chain and Storage
  • 100 - 200 Employee

  • Deputy Manager

    • Nov 2013 - Feb 2017

    • Leading Team Successfully to manage Mobilink Project deliveries all over Pakistan.• Mobilink Project Planning, Costing, Vendor’s Negotiations, Customer’s Coordination, Internal System Entries & Record Keeping along with Invoicing during year 2016 till now. • Pakistan Tobacco Company research activity for transportation model in KPK.• Strategize & Handled PTC 2015 raw material movement operationally through team.• A successful company event managed in Jan 2016 considering transportation requirements. • UNICEF deliveries project handled all over Pakistan including costing / operational / financial aspects.• Operational activities management / handling of Ericsson & other projects. • Imports “Shipments” handling of Ericsson & other projects like Telenor / AlcaTel / Treet. • More than 500 Imports shipments handled during 2014-15.• Coordination with customers about current / prospect planning of handling shipments.• Entire Documentation working of Import Shipments through team.• Internal System “Spider” usage and having a check over team’s working / entries in Spider operationally & financially.• Transportation (Including Labor / Machinery Usage for shifting material) contracts / negotiations for RFQ’s / Bids.• Helping Management to design solutions for different projects considering transportation part / contracts.• Preparation of reports for Management pertaining to volume handled & linked cost over for different projects.• Working with Management / Relevant Teams to design new products / services ranges.• Team management to perform operational activities in most cost effective / timely manners.• More than 15000 system entries made / vehicles activities.• Agreements Finalized with local transporters (Lahore / Khi / Islamabad / Rawalpindi / Peshawar).

  • Trade Lane Manager

    • Jan 2011 - Oct 2013

     Redesigned, international sales processes yielding 3 times increase in customer growth. Trade Lane handling of Middle East / Africa for all products (Sea / Air / Projects “Freehand / Nominations”) including activities like (Price’s “Costs & Sales” Agreement / Product Development / Operational Activities / Financial Aspects / Reports Working. “Commercial / Non Commercial” Afghan Transit Trade handling.  During “Jan 2011 -2013” US Entity shipments handled largely.  Enhanced company profit more than 6 times on Afghan Transit Trade. Enhancement in Nomination Business along with handling of current nominations. Business / Sales strategies formulation and their implementation accordingly. Customer's visits occasionally with sales person. Guideline for Sales / Operational Team along with having check on Operational Activities & Execution. Coordination with local Shipping Lines / Consolidators / Overseas Partners to develop a stronger product. Identified process breaks and created working solutions. New Agents Development Overseas.

  • Assistant Manager

    • Jan 2010 - Dec 2010

     Restructured / redesigned the product making activities to make product stronger and to enhance market share. Worked on MNC’s project handling to enhance company’s profitability.  Enhanced network by signing MOU’s and Agency Agreements with overseas companies. Entire handling Supply Chain Projects (e.g. Coca Cola Project & ICRC) of different organizations. Operations handling through Gateway & other cities team.  Liaison / Meeting with shipping lines / consolidators within Pakistan to negotiate best product & service contracts worldwide.

  • Product Executive & Sr. Product Executive

    • Jul 2007 - Dec 2009

    Handled all Sea Freight Import working along with Agents Contact Management working! Intensive search program to signed agreement with new companies / agents all over the world under ACM. Liaison / Meeting with shipping lines / consolidators & Foreign Associates to develop cutting edge solutions for customers. Assist the Management concerning Preparation of different reports to formalize strategies. Assist Management for SOP's preparation concerning the imports activities / operations / sales. Co-ordination (Check on) with operations staff at gateway (Khi) ensuring the best quality service. Customer's visits occasionally with sales person. Sea Freight Import product development. Strategies different tactics by keeping an eye on current and potential business opportunities and market growth. Keep a check on all branches performance (8) and their target's status. Organized few training programs for sales / branches colleagues.

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  TOPAZ Communications (Pvt.) Limited Pakistan

  • Lahore Pakistan

  • Marketing Executive

    • Jul 2006 - Jun 2007
    • Lahore Pakistan

    • Liaison with Potential Customers & Vendors directly to negotiate & develop product. • Panasonic Showroom Designing & U.B.L Branding handled.• Events Management; HSBC / Nabeel & Aqeel / U.M.T functions managed.• Direct Selling to customers along with retention of existing customers.• Preparation of Presentations / Proposals for customers considering entire service range offerings & as per customized requirements of customers.