Experience

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  Freelance

  • Lusaka, Lusaka Province, Zambia

  • Consultant- Marketing, Brand Communications, Advertising and Digital Marketing

    • Aug 2019 - Feb 2023
    • Lusaka, Lusaka Province, Zambia

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  Giraffe Creatives

  • Lusaka, Lusaka Province, Zambia

  • Senior Account Manager

    • Apr 2021 - Dec 2021
    • Lusaka, Lusaka Province, Zambia

    In my role of Senior Account Manager, the main responsibilities were to spearhead the development of creative and digital marketing strategy, key accounts management, develop and head a team for social media marketing and Out of Home channels, and overlooking management of all client accounts.PORTFOLIO: Jewel of Africa; Trade Kings ZimbabweDUTIES:• Management of clients marketing and advertising campaigns: Online and Out Of Home (OOH). • Heading the client services department create creative concepts to communicate ideas that inspire, inform and captivate clients.• Work closely with the digital marketing team, graphic designers and production team to develop, execute designs and content for client’s campaigns. • Regular communication and liaison with clients at a senior level. • Pitching fresh and Innovative Ideas to clients. • Project Management: Completing projects to a specific schedule. • Overseeing team of junior account managers. • Report on all analytics connected to clients’ accounts. • Any other requirements asked by management. NOTABLE ACHIEVEMENTS/ PRIME HIGHLIGHTS: • Developing strategy and successfully executing Jewel of Africa’s social media and online brand refresher campaign.• Developing strategy and successfully relaunching Trade Kings Zimbabwe's social media platform and its brand refresher campaign.

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  The Ad Store International

  • Zambia

  • Country Manager

    • Jan 2016 - Jul 2019
    • Zambia

    OVERVIEW:The Ad Store is an international network of creative agencies with offices in 14 countries across the globe. The Country Manager functions to administer all aspects of The Ad Store brand both locally and internationally.CLIENTS:HLB, Habitat For Humanity, Panarottis Pizza, ZESCO, National Institute of Public Administration (NIPA); National Pensions Authority (NAPSA), Seeff Properties, NICO Insurance and Juba TransportDUTIES:Marketing:- Developing the brand management plan and overall business strategy. - Implementing guidelines and systems to ensure brand consistency across multiple platforms.- Overseeing the team in development of projects from ideation to completion, ensuring delivery of marketing reports.- Managing the team responsible for the development of social media content, print collateral and marketing campaigns.- Acting as a spokesperson to media outlets and representing The Ad Store positively to the public.Events:- Facilitating departmental meetings in planning launches, media briefings and sponsorship events.- Coordinating regional activities, conferences, workshops and representing The Ad Store brand at international events.Operations:- Supervising the day-today business operations including staff management and staff training.- Facilitating departmental procurement, consolidating media spend and monitoring monthly budgets.- Managing internal communications and acting as a liaison between The Ad Store head offices in Italy and USA.- Managing all agency departments: Media Buying, Creative, Public Relations, Accounts and Client Services.Business Development:- Prospecting new business, preparing business proposals and drafting tenders. Facilitating the creation of MOU contracts for Media Houses and clients.- Building strategic relationships with partners, suppliers, vendors, agencies and all key industry stakeholders.

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  Alliance Media - Billboard & Airport Advertising

  • Zambia

  • Media Specialist

    • Jul 2014 - Jan 2016
    • Zambia

    OVERVIEW:Alliance Media is a leading provider of out-of-home advertising across the African continent. The Media Specialist is responsible for client media strategy and selling of outdoor advertising space.CLIENTS:MTN : Barclays, South African Airways, Stanbic Bank, Airtel, Trade Kings, Madison Insurance and Varun Beverages - PEPSI Co.DUTIES:- Approaching prospective customers to discuss advertising opportunities and account management of existing clients.- Making presentations, submitting proposals and facilitating new client contracts.- Managing country budgets, working to reach sales targets and delivering reports to regional management.- Managing internal communication with the South African head office and monitoring trends to inform strategic decisions.

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  ALTITUDE ADVERTISING PRIVATE LIMITED

  • Zambia

  • Head Client Services

    • Jul 2013 - Jun 2014
    • Zambia

    Altitude is a full service advertising agency offering marketing services to corporate clients. The Head of Client Services is responsible for day-to-day management of the business.CLIENTS:SeedCo, Zambia Tourism Board, Safintra Zambia, Focus General Insurance and Focus Financial Services.DUTIES:- Heading the client services department and working to deliver quality service on all projects.- Supporting the management team in the delivery of creative solutions to prospective clients.- Contributing to client’s business growth by identifying new opportunities and ensuring client satisfaction.- Fostering a productive work environment by providing the team with the necessary training to meet revenue goals.

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  AIM Group

  • Tanzania

  • Client Relations Manager

    • Aug 2009 - Jul 2012
    • Tanzania

    Aim Group is a digital marketing and communications agency offering ATL / BTL campaigns to it’s clients. The Client Relations Manager provides the strategic approach to servicing clients.CLIENTS:TiGO Tanzania, RAHA, National Car Rental and Spik 'n' SpanDUTIES:- Making appropriate recommendations to Account Managers in order to raise the agency’s full service offering.- Handling and resolving client queries, developing strategies to improve customer service and managing business relationships.- Creating project dockets including budgets, timelines, creative briefs and project folders.- Promoting the AIM Group brand, it’s advertising services and recruiting new clients through proposals or presentations.

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  Society for Family Health Zambia

  • Zambia

  • Marketing Graphic Designer

    • Dec 2006 - Dec 2007
    • Zambia

    Society for Family Health is a non-profit organisation providing public health services. The Marketing and Graphic Designer is responsible for providing creative support to the Communications department.DUTIES:- Creating the corporate branding and establishing guidelines to ensure consistency throughout the communications plan.- Creating print marketing collateral i.e flyers, t-shirts, brochures and redesigning outdated materials while streamlining costs.- Playing an active role in TV and radio production, coordinating production crews from inception to execution.- Functioning as a liaison with the Procurement department and suppliers.- Making major creative decisions and identifying specialists or consultants to provide external services.

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  Saatchi & Saatchi

  • Zambia

  • Account Executive and Senior Media Monitor

    • Sep 2003 - Apr 2005
    • Zambia

    D&C Saatchi & Saatchi is an award winning creative media agency re-branded to Black Dot Media. The Account Executive functions to champion solutions throughout the creative process.CLIENTS:Barclays Bank, Indo- Zambia Bank, Madison Insurance, UNICEF, Castrol Oil Investments and Japanese Auto SparesDUTIES:- Supervising the media monitoring team.- Utilizing expert client management skills and understanding of clients business goals to optimize sales and marketing channels.- Spearheading smart solutions on behalf of clients and providing support to the Account Management team in implementation.- Organizing and coordinating corporate events such as product launches for Barclays Bank Zambia, Mwiza Corporate Lodge, Madison Insurance Brokers Awards, Indo-Zambia bank Annual Ball and the UNICEF Symposium on Sexual and Gender Based Violence against Women and Children and Women.- Writing reports and proposals such as the 2004 UNICEF report on Sexual Gender Based Violence (SGBV) and the Telecel (MTN) 2005 Marketing Plan proposal.

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  D & C Saatchi & Saatchi

  • Lusaka

  • Account Executive

    • 2003 - 2005
    • Lusaka

    - Business development- Brand reviews- Competitor analysis- Market research- Report formulation- Brand and communication strategy formulation- PR and Event management- Marketing plan and budget development- Account management