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Murray Alldritt is a seasoned sales and marketing professional with 20+ years of experience in electrical engineering, product development, and international sales and marketing. He has held various leadership roles in companies like Maschinenfabrik Reinhausen, ABB, Honeywell, and Matthew Hall. Murray holds a Master of Business and Technology from UNSW Australia and a Diploma in Electrical Engineering from North Sydney Technical College.

Experience

  • Maschinenfabrik Reinhausen
    • Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
    • Sales Director Reinhausen Asia Pacific
      • Nov 2016 - Present
      • Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

    • Switzerland
    • Automation Machinery Manufacturing
    • 700 & Above Employee
    • Regional Sales and Marketing Manager SE Asia Oceania
      • Apr 2013 - Sep 2016

      Responsible for leading the sales and marketing campaign for the entire ABB Transformer Product portfolio in South East Asia and Oceania, operating in the capacity of regional representative to the Global Sales and Marketing Team.I develop and drive revenue targets across the region, lead, train and develop the Front End Sales Teams in each country across the region, source and recruit new personnel for the Sales teams.Key customers served are electrical and water utilities, industrial organisations, oil and gas, mining, renewable energy sectors, and food and beverage organisations.Marketing activities including competitor analysis, supporting key project pursuits in pipeline and accurate forecasting to Global Business Unit head. Also lead role with promotional activities and organisation of and participation in industry trade shows. Business integrity, promotion of professional standards, ethical business practices and value based selling throughout the sales force.

    • Sales and Marketing Manager ABB Transformers Vietnam
      • Feb 2009 - Apr 2013

      Management of a team of factory side sales engineers to meet sales targets and implement company sales strategies as well as maintain and develop market share. The allocated market covered in sales and marketing responsibilities was Oceania, SE Asia, S. Korea, Japan, East Russia, Africa and the Baltic Countries.Closely collaborating with the Front End Sales teams in the allocated markets (both local and export) to train, promote and sell the product value and factory features against competitors products. Extensive travel to export markets to support sales teams with customer presentations and order negotiations.Continually exceeded sales targets for the factory and grew market share for the factory by 100%.

    • Sales Marketing Manager ABB Transformers Australia
      • Mar 2000 - Feb 2009

      Identified key target customers and regions for the newly established Sydney factory. Quickly exceeded revenue targets locally and for export to the region. Development and management of product related communications material, technical sales aids, and front-end product configuration software tools to empower the sales and commercial processes. Provided competitor analysis based on market prices and current market and economic conditions to regional sales force. Implemented training of selling the real value additions both in the tangible and intangible areas of the selling process.

  • Honeywell
    • Sydney Australia
    • Technical Sales and Service Consultant, Honeywell Australia
      • Mar 1996 - Mar 2000
      • Sydney Australia

      Technical sales consultant role involved management of key accounts Australia wide, including regular site visits as well as in-bound customer support. Provided in depth technical application and support for Honeywell Industrial and Automation Products for Industry and factory automation to provide solutions to customer problems, and up sell company products.As a qualified instrument fitter, experience also included repair and service of Honeywell Industrial Products at the electronic component level.

  • Honeywell Australia
    • Sydney, Australia
    • Senior Industrial Controls Technician
      • 1989 - 1996
      • Sydney, Australia

      Repair and service of Honeywell and third party Industrial Products, security equipment and HVAC products. Supervision and training of junior technicians, and provision of technical support and product knowledge to external customers and Honeywell personnel. Also, devising and enhancing AS3901 quality procedures was a function of this role. Regular site visits to provide service and support.

    • Building Maintenance Technician
      • 1985 - 1989
      • Sydney

Education

  • 1998 - 2000
    UNSW Australia
    Masters of Business and Technology, Distinction
  • UNSW Australia
    Graduate Diploma of Industrial Management, Engineering/Industrial Management
  • Seaforth Technical College
    Diploma, Business, Management, Marketing,
  • North Sydney Technical College
    Electrical Engineering, Electrical and Electronics Engineering
  • 1980 - 1984
    Honeywell Australia
    Scientific Instrument Fitter Apprenticeship, Electrical and Electronics Engineering

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Industry Focus. “Appliances, Electrical, and Electronics Manufacturing”

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